Google Analytics 4 is here. Start the transition plan for your healthcare websites now.

Rachael Sauceman, director of strategy for Full Media

Google’s Universal Analytics is ending. Are you ready?

In March, Google announced that it plans to officially retire the current version of Google Analytics and require all users to move to the next generation, Google Analytics 4, or GA4, by July 1, 2023. 

That’s nearly a year from now, and you may be tempted to put this on the back burner and take another look next year. But this new platform will be a significant departure from the previous generation of analytics, requiring a thoughtful transition strategy.

How you use Google Analytics will certainly impact how straightforward the process may be for you, but the main takeaway for all healthcare organizations is this: A new generation of Google Analytics is here, and your transition plan should start now.

The coming changes raise many questions: How different will GA4 be? How can you get ready?

You can get answers to these questions and more from Rachael Sauceman, director of strategy for Full Media, in our new article:

What Healthcare Organizations Need to Know About Google Analytics 4

Don’t let your organization get left behind!

Best regards,
Matt Humphrey
President