Hospital Websites

As we come out of the pandemic, what are the top digital priorities for healthcare organizations as they get back to business?

John Halamka

Ask the Expert, with the eHealthcare Strategy & Trends Editorial Advisory Board // By Jane Weber Brubaker // We’re fortunate at eHealthcare Strategy & Trends to have a talented and dedicated group of advisors with diverse backgrounds and experience — senior executives from leading healthcare organizations, digital agencies, and consulting groups. So when we wanted Read More

Conversational Interfaces Are Transforming Healthcare’s Digital Front Door

Virtua Health Logo (Square)

Learn how an AI chatbot and live chat platform has been a “game changer” at Virtua Health — and how you can leverage conversational technology to meet consumer needs

A new eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists

Tuesday, April 27, 2021 | 2pm Eastern

Your Presenters:

  • Brian Gresh, President, Loyal
  • Ryan Younger, Vice President of Marketing, Virtua Health

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eHealthcare Monthly Roundup #1

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Watch the pilot episode of our monthly video roundup of the latest stories from eHealthcare Strategy & Trends. A low-tech inpatient telehealth solution at Boston Children’s Hospital. Marketing lessons from Futurescan. Physician social media ambassadors at Mount Sinai Health System. An interview with the principal transformation consultant for strategy and digital health at Henry Ford Health System. And creating connected digital experiences at Baystate Health and Banner Health.

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How Technology Can Help Manage the Crush of Vaccine Demand

On January 13, the headline on NJ.com read “Major expansion of New Jersey COVID vaccine eligibility starts tomorrow.” Overnight, 4.47 million New Jersey residents age 65 and older and those between 16 and 64 with certain medical conditions became eligible to receive a vaccination at one of the state’s 123 approved sites. “New Jersey opened Read More

Even the Experts Have Trouble Finding Specialists

“Few things are more routine — pre-pandemic, anyway — than the semiannual dental cleaning,” says Neal Linkon. “Routine, that is, until the dentist stops in for a quick exam and asks: ‘How long have you had that white spot on your tongue?’ “I had no idea what she was talking about. But the quarter-size white Read More

How To Encourage the Reluctant To Get Vaccinated

Three experts from Geonetric recently shared tips for overcoming community hesitancy and misinformation about getting vaccinated. “There’s a lot of interest in this topic,” says David Sturtz, vice president of marketing and business development. Sturtz, along with Stella Hart, content strategist and writer, and Tim Lane, director of digital marketing, reviewed data concerning people’s beliefs Read More

2021 Digital Initiatives from 2 Leading Health Systems

Jill McCormick, Christopher Pace, Jared Johnson

How Banner Health and Baystate Health are Creating Quality Digital Experiences for Prospects and Patients

Where can your health care organization focus your efforts in 2021 to improve the digital experience for your prospects and patients to differentiate your brand, drive key business metrics, and win in the marketplace?

To meet the changing needs of healthcare consumers, digital teams at two leading organizations are changing focus – moving beyond mastering discrete channels or platforms and focusing instead on delivering the connected digital experiences that healthcare consumers expect.

Hear from Jill McCormick, Director of Design and Innovation at Baystate Health and Chris Pace, Chief Digital Marketing Officer at Banner Health, as they share the initiatives their organizations are focusing on to create those connected digital experiences for prospects and patients.

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How Do We Change People’s Minds About Getting the Vaccine?

// By Wendy Stark Healy // The release of the first COVID-19 vaccines in mid-December made Geonetric’s webinar, “Support Your COVID-19 Vaccination Efforts with Your Marketing Strategy,” very timely. Three experts from the agency shared tips for overcoming community hesitancy and misinformation about getting vaccinated. “There’s a lot of interest in this topic,” says David Read More

Leverage Your EHR To Boost Your Marketing Efforts

Ryan Younger, Virtua Health

When Virtua Health, a southern New Jersey-based health system, acquired Lourdes Health System in 2019, the leadership team decided it would be a good time to continue to build on how the now five-hospital system was investing in its marketing initiatives. “[The marketing department] had an opportunity to build technology platforms that could help them Read More

My Personal “Find a Doctor” Journey

// By Neal Linkon // Few things are more routine — pre-pandemic, anyway — than the semiannual dental cleaning. Routine, that is, until the dentist stops in for a quick exam and asks: “How long have you had that white spot on your tongue?” I had no idea what she was talking about. But the Read More

How Virtua Health Turned Its EHR into a Powerful Marketing Tool

Chris Hemphill, director, client AI & operations, SymphonyRM

// By Althea Fung // When Virtua Health, a southern New Jersey-based health system, acquired Lourdes Health System in 2019, the leadership team decided it would be a good time to continue to build on how the now five-hospital system was investing in its marketing initiatives. “[The marketing department] had an opportunity to build technology Read More

Time for a Brand-New Model of Care Delivery?

Predictions for 2021 are still anyone’s guess, according to Paul Szablowski: “The coronavirus continues to rage, and many economists are forecasting slow economic growth.” Nonetheless, Szablowski, an independent consultant and former senior vice president of brand experience at Texas Health Resources, sees room for hope: “Amid the uncertainty, there is opportunity. “Healthcare and digital health Read More

Opportunity Amid Uncertainty: A Vision for Tomorrow

// By Paul Szablowski // Predictions for 2021 are still anyone’s guess. The coronavirus continues to rage, and many economists are forecasting slow economic growth. Bloomberg reported in mid-November that the increase in COVID-19 cases and resulting new restrictions “threaten to temper momentum for the economic recovery even amid positive news about a vaccine.” Amid Read More

Dynamic Personalization in Healthcare Websites

Seventy-five percent of consumers prefer to do business with organizations that create personalized and relevant shopping experiences. But 60 percent of healthcare consumers report they don’t get that from healthcare organizations. There’s a huge opportunity to improve customer experience and increase conversions by bridging this gap.

Personalization can help connect the dots between consumer pain points and your healthcare services — helping consumers get value by more quickly and efficiently finding relevant information they seek, while allowing health systems to cross-promote services, improve loyalty, and drive patient volume. Done correctly, it’s a win-win.

In this session you’ll hear from experts who have worked with organizations including Duke Health, Geisinger, Johns Hopkins, and Cleveland Clinic. They’ll discuss how to use personalization tools to customize healthcare experiences while staying on the right side of HIPAA and the compliance department. You’ll get real-world examples and best practices to optimize your hospital website, leverage customer data safely, and deliver the more “Amazon-like” digital experience consumers expect.

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2020 eHealthcare Leadership Award Winners

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// By Jane Weber Brubaker // The eHealthcare Leadership Awards honor the very best websites and digital communications from a broad spectrum of healthcare organizations. Winners of the 21st Annual eHealthcare Leadership Awards were announced on November 17 at a special presentation at HCIC@Home, the virtual conference sponsored by Greystone.Net, our partner in presenting the Read More

How BayCare Health System Increases Customer Lifetime Value with a Proactive Strategy for Ratings & Reviews

Ed Rafalski and Annie Haarman

What if you could create a customer engagement program in your urgent care service line that increases customer lifetime value by 22 percent?

Or increase the customer lifetime value of your primary care physician service line by 29 percent?

And what if you could document and prove those results based on a two-year scientific study that ties your customer engagement program’s impact to customer visit history?

That is precisely what BayCare Health System has done.

BayCare Health System has spent the last two years conducting a proactive “Review Requesting Program” in its urgent care and primary care physician service lines and analyzed the effect on clinical visit history and customer lifetime value.

Watch this webinar on demand, and learn from Ed Rafalski, BayCare Health System’s chief strategy and marketing officer how the program was executed and analyzed, and how it improved the health system’s business KPIs and clinical outcomes.

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Healthcare Technology Gets a Pandemic-Related Boost

Dave Wieneke, healthcare innovation leader at PK

The COVID-19 pandemic has forced hospitals and health systems to quickly adopt new technology that has changed how Americans receive healthcare. One change has been a dramatic increase in the adoption of telehealth, says Dave Wieneke, healthcare innovation leader at PK, an international experience engineering firm. One large telehealth provider, Wieneke says, talked of experiencing Read More

Building Connected Healthcare Experiences One Step at a Time

// By Jim Samuel // What has changed because of the COVID-19 pandemic — and what hospitals and health systems should know about moving from a basic online presence to a fully open digital front door. The COVID-19 pandemic has forced hospitals and health systems to quickly adopt new technology that has changed how Americans Read More

Building Connected Healthcare Experiences

eHST Webinar - Building Connected Healthcare Experiences

An eHealthcare Strategy & Trends webinar on demand for healthcare marketers and digital strategists. 

Your Presenters:

  • Jeff Cram, Partner, PK
  • Derek Philips, Director of Content Strategy, PK
  • Dave Wieneke, Healthcare Innovation Director, PK

 

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eHealthcare Leadership Awards: Call for 2020 Entries Now Open

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If there was ever a perfect time to recognize great marketing and communications in healthcare, this is it. Throughout 2020, healthcare marketing and communications professionals have proven their ingenuity, sensitivity, and adaptability to changes taking place at breathtaking speed. As the coronavirus pandemic began to unfold, leaders from hospitals and health systems were ahead of Read More

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