Hospital Websites

Adopting Consumer-Centric Technology to Become a Market Differentiator and Transformation Leader

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Free White Paper by Healthgrades & Gartner

Want to learn more about how your investments in technology can pay off?

New research from Gartner takes you through the Hype Cycle for Consumer Engagement with Healthcare and Wellness to guide impactful investments in new technology.

Technology is the new front door to healthcare, conveniently connecting consumers with providers. Seamless access to care is now an expectation of modern patients, leaving health systems to figure out the best ways to provide a centralized view into their organization, physicians, and services.

In this new white paper, you’ll learn how to identify technology solutions that help address consumer needs – such as patient self-scheduling – to make the right investments and set the organization up as a market leader.

Discover this important research and more.

Download your copy today

Online Reputation Management: It’s More Than Ratings and Reviews

Lindsay Neese Burton, Healthcare Marketing Director, Reputation.com and Amanda Henson, Director of Online Reputation Management, Kindred Healthcare

How Kindred Healthcare leverages insights from online reviews to improve its online reputation, attract new patients, and enhance care

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An eHealthcare Strategy & Trends webinar on demand for healthcare marketers and digital strategists

Wednesday | February 20, 2019 | 2 p.m. Eastern

Your Presenters:


Building a positive reputation for your organization and physicians online has never been more critical:

  • 88 percent of consumers start their search for a provider online
  • 80 percent want to read six or more reviews to assess a provider
  • Search engines use reviews as part of their ranking algorithms — more reviews, and recent reviews, ensure your doctors and locations rank high
  • Positive online sentiment drives measurable patient satisfaction, predicting an increase in HCAHPS scores of as much as 17 percent according a recent assessment.

In our upcoming webinar, Lindsay Neese Burton, healthcare marketing director at Reputation.com, will share the latest trends in reputation management. “It’s more than just responding to patient reviews,” she says. “It is an orchestration of multiple digital and operational efforts that creates a virtuous cycle and drives new business.

Joining Lindsay, Amanda Henson, director of online reputation management at Kindred Healthcare will show how Kindred’s strategy ensures consumers find and choose Kindred — and how incorporating feedback from online reviews improves the patient experience.

You’ll learn:

  • The essential elements of a robust reputation management strategy — beyond ratings and reviews
  • How online reputation management optimizes search, supports acquisition of new patients, and helps you improve patient experience
  • How Reputation Score provides an index to monitor and improve your organization’s digital presence
  • How to engage your operations teams and create action plans based on feedback

Join us on February 20 and learn how you can create a robust and consistent online presence for every physician and location, improve your rankings, and attract more patients.

Register »

How To Personalize Your Site Without Going Too Far

Melanie Graham

When talking about healthcare provider websites, the word “personalization” will give most people pause. With today’s heightened awareness around patient privacy and HIPAA, how can a healthcare provider effectively personalize a website without going too far? This was a question Main Line Health faced in 2015-2016 when it took on a website redesign project. The Read More

What Healthcare Can Learn from Digital Retail Brands

Dan Greenwald, CEO and chief creative officer of White Rhino

The latest technologies provide consumers with an array of conveniences — from the ability to summon a ride with a click of their phone to ordering fast food online and having it delivered right to their door. As these types of experiences increasingly become the norm, healthcare marketers are being pressed to find new ways Read More

How to Create a Personalized Web Experience Without Getting Creepy

Melanie Graham

// By Melanie Graham // When talking about healthcare provider websites, the word “personalization” will give most people pause. With today’s heightened awareness around patient privacy and HIPAA, how can a healthcare provider effectively personalize a website without going too far? This was a question Main Line Health faced in 2015-2016 when it took on Read More

2019 Healthcare Digital Marketing Trends Survey

2019 Healthcare Digital Marketing Trends Survey

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Last year, 250 leaders in healthcare marketing shared their unique perspectives to provide the most comprehensive snapshot of the state of digital marketing in our industry. Join them today and help ensure this survey remains the must-have planning resource for digital leaders.

Complete the survey today, and you’ll receive:

  • Early access to the survey results — Be one of the first in the industry to receive an eBook with the final analysis
  • Data you need to make smart decisions — Reinforce your position as the go-to resource at your organization on trends in consumer behavior and digital marketing
  • An excuse to treat yourself — For your time, you’ll receive a $10 Amazon.com Gift Card*
  • A printed copy of the results — The first 100 respondents will receive a printed copy of the book, making it easy to reference and share within your organization

Sponsored by Geonetric and eHealthcare Strategy & Trends, the 2019 Healthcare Digital Marketing Trends Survey is an opportunity for you to help shape the marketing strategies of healthcare organizations across the country.

Take the Survey »

Digital Trends Affecting Healthcare in 2019

Chris Boyer, director of digital and analytics at University of Minnesota Health and Fairview Health

We asked Chris Boyer, 2018 Healthcare Internet Hall of Fame inductee, director of digital and analytics at University of Minnesota Health and Fairview Health, and host of the touch point podcast to weigh in on digital trends that will affect hospitals and health systems in 2019. Digital transformation is critical for all members of the Read More

Chris Boyer’s Crystal Ball: Top 7 Digital Trends in 2019

Chris Boyer, director of digital and analytics at University of Minnesota Health and Fairview Health

// By Sheryl Jackson // We asked Chris Boyer, 2018 Healthcare Internet Hall of Fame inductee, director of digital and analytics at University of Minnesota Health and Fairview Health, and host of the touch point podcast to weigh in on digital trends that will affect hospitals and health systems in 2019. Digital transformation is critical Read More

Hospital Digital Experience Index: Webinar on Demand

Dave Wieneke and Aaron Watkins

Details from the latest study of 15 top-ranked hospitals’ websites — and takeaways you can apply at your organization

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An eHealthcare Strategy & Trends webinar on demand for healthcare marketers and digital strategists

Your Presenters:

  • Dave Wieneke, Healthcare Practice Director, Connective DX
  • Aaron Watkins, Senior Director of Internet Strategy & Digital Content Marketing, Johns Hopkins Medicine

The latest Hospital Digital Experience Index (HDX-15) is out — and it’s chock-full of actionable insights based on detailed benchmarking and analytics.

Get an expert tour of the best digital work happening among leading organizations like Johns Hopkins, Mayo Clinic, Cleveland Clinic, and others.

Dave Wieneke, healthcare practice director at Connective DX and lead developer of the HDX-15 methodology, will highlight the emerging trends and best practices observed across these 15 top websites.

Dave will be joined by special guest Aaron Watkins, senior director of internet strategy and digital content marketing at Johns Hopkins Medicine.

You’ll Learn:

  • How to better connect with and serve your community by reflecting and representing diversity on your website
  • Why this may the the year of the phone, and how you can use digital to support it
  • Where most of your website traffic may be coming from
  • How you can respect the patient journey and personalize the digital experience

Join us on January 23 and get insights from top healthcare organizations that will help you enhance the digital experience for your website visitors.

Watch now »

2018 eHealthcare Leadership Award Winners Announced

// By Jane Weber Brubaker // The eHealthcare Leadership Awards program recognizes the very best websites and digital communications efforts of a wide range of healthcare organizations. This year’s winners were announced November 7 at a special presentation in Scottsdale, Arizona during the Healthcare Internet Conference, produced by Greystone.Net. More than 200 organizations received recognition Read More

The Evolving Patient Experience: Meeting Your Patients Everywhere They Search

The Evolving Patient Experience: Meeting Your Patients Everywhere They Search

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Is your health system prepared to meet patients everywhere they’re searching for health information?

A year and a half ago, Yext conducted a survey of 1,000 patients who had gone online to find a physician, hospital, or other healthcare provider in the past 12 months to learn how they search for — and make decisions about — providers.

In January 2018, we conducted two new studies: one follow-up to our previous study, and one with a focus on how voice and intelligent systems are changing how patients are finding health information.

Download now and learn how patients:

  • Search for individual providers
  • Find information outside of health systems’ websites
  • Expect online transactions
  • Look for a provider’s insurance
  • Use multiple devices to find healthcare information

Get your copy of this new report to see the full results of Yext’s Patient Search Behavior Survey and learn what changes you need to make to ensure that patients have all the necessary information during the moments that matter, across all platforms and devices, everywhere they search.

Download your copy today!

Online Reputation Management: Boston Children’s Hospital Reaps the Benefits — and It’s Just Getting Started

William Gagnon is senior director, digital at Boston Children’s

// By Jane Weber Brubaker // Boston Children’s Hospital recently received highest honors from U.S. News and World Report as the nation’s number-one children’s hospital for 2018-2019, for the fifth year. “Boston Children’s Hospital tops this year’s Honor Roll and ranks No. 1 in three of the 10 specialties; neurology and neurosurgery, nephrology and orthopedics,” Read More

Want to Earn Media from Top Influencers? Avoid These 6 Mistakes

Stephen Panico, chief growth officer of Buzzstream

// By Lisa D. Ellis // Your digital marketing content is honed to perfection, but have you packaged it to resonate with key influencers who can help you extend your presence? Your answer could be the difference between success and failure, says Stephen Panico, chief growth officer of Buzzstream. Making Meaningful Connections to Build Your Read More

Dr. Google, You’re Fired

Andrew Le, MD, CEO and co-founder of Buoy

Froedtert Health Implements Buoy, an AI Tool That Provides Patients Possible Diagnoses and Recommends Treatment Options // By Jane Weber Brubaker // A Google search is often the starting point when someone has a health concern. But many consumers have been scared out of their wits by the results they find. “The joke you hear Read More

Capturing Tomorrow’s Patient Today

Phase 2 cover capturing tomorrow's patient today

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The healthcare landscape continues to evolve but the importance of the patient remains constant.

As new technology emerges, consumer behavior changes. Patients are no exception. To provide your patients with the best care you need to go beyond what your Electronic Health Record or Patient Portal can provide. There is a valuable opportunity to aid them in their health and wellness goals, and therefore develop strong and long lasting relationships. To do so, you must understand them and address their digital patient experience as part of their overall patient experience.

Based on a new survey of patients and caregivers, this report will help you:

  • Understand what the digital patient experience is and how it varies based on age.
  • Identify areas for improvement in your patient’s digital experience, specifically in the key 18 – 44 audience.
  • Address the PHI concerns for your organization and your patients.
  • Demonstrate to senior leadership how the digital touchpoints that are part of the patient experience are a way to develop lifelong relationships with them.

Data for this report was collected via an online survey of more than 1,100 patients who accessed healthcare for themselves or someone else within the past 12 months, with most accessing healthcare within the month prior to the survey.

Download your copy today!

Health Literacy 101: Don’t Frustrate Your Site Visitors

Stacy Robison, MPH, MCHES, president and co-founder of CommunicateHealth, Inc.

// By Lisa D. Ellis // Remember the last time you booked airline tickets, reserved a hotel room, or shopped online? Whether it was last week or last year, chances are that you had an excellent customer service experience. That’s because most major brands today understand the importance of catering to their online visitors and Read More

Data-Driven Marketing, A Successful Bariatric Campaign, and More

David Duvall, senior vice president and chief marketing and communications officer, Novant Health

There’s so much to keep up with in our world of healthcare marketing, and in our new feature, Snippets, we want to give you brief highlights from some of the things that catch our attention in the digital realm, snippets of webinars, podcasts, and other content that just might help you solve your latest challenge. Read More

Benchmarking Reveals Whether You’re a Leader or a Laggard

Ben Dillon

“Benchmarking your organization against your peers is something every health system wants to do,” says Ben Dillon, chief strategy officer at Geonetric and eHST Editorial Advisory Board member. “But in reality, how you compete is more nuanced than just comparing your organization to others by team or bed size. It’s neither easy to compare yourself to an average of Read More

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