Hospital Websites

Healthcare Marketing Shifts Focus to Consumer Experience and ROI, Survey Shows

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The Digital Healthcare Marketing Trends Survey, now in its 12th Edition, is an industry litmus test that reveals the challenges and opportunities for growth and transformation in provider organizations of all sizes. Discover major themes from the research — positive trends as well as ongoing challenges — and what’s on the road ahead.

Getting Off the Roller-Coaster: How Lee Health Transformed Its Website Management Plan

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// By Althea Fung // Taking an incremental approach to website development gives Lee Health more options to continuously improve its website rather than tossing it out and starting over when the technology becomes dated. Find out how this approach ensures continuous improvement and avoids the pitfalls of the traditional “roller-coaster” method of periodic, large-scale overhauls.

Discover Award-Winning Digital Strategies to Improve Patient Experience

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eHealthcare Leadership Awards provides a valuable opportunity to see what leading healthcare systems across the country do so you can adapt and apply these best practices in your organization. Discover how award-winning healthcare organizations demonstrate best practices in digital strategies to improve the patient experience.

Road to Recovery: Latest Survey Shows Slow Return to Pre-Pandemic Marketing Efforts 

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// By Ben Dillon // The Digital Healthcare Marketing Trends Survey, now in its 12th Edition, is an industry litmus test that reveals the challenges and opportunities for growth and transformation in provider organizations of all sizes. Discover major themes from the research — positive trends as well as ongoing challenges — and what’s on the road ahead.

Privacy-First Foundation for High-Performance Healthcare Marketing

Privacy-First Foundation for High-Performance Healthcare Marketing

// By Ray Mina // Privacy regulations make healthcare marketing harder. A healthcare privacy platform adds a layer of protection, giving digital marketers access to the analytics tools they need without putting protected health information at risk. Find out how marketers get in hot water with regulators and how to structure your tech stack for HIPAA compliance.

Healthcare Digital Transformation: 9 Key Elements for Success

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AMCs are places where the quest for knowledge intertwines seamlessly with the commitment to healing. At the heart of every Academic Medical Center (AMC) beats a rhythm of innovation and progress. Now, overlay a complex digital ecosystem, where innovation is the currency of progress. In this dynamic landscape there’s a formidable challenge looming on the Read More

The 2024 eHealthcare Leadership Awards Are Open—Submit Your Entries Today!

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This year marks the silver anniversary of the eHealthcare Leadership Awards. Join us as we celebrate 25 years of industry innovation and honor your accomplishments from the past year. The Call for Entries is officially open! The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives, highlighting the role of digital communications in achieving Read More

Strategic Web Consolidation: How Michigan Medicine Streamlined Its Digital Presence

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In a time when digital presence is paramount, many healthcare organizations may face the challenge of maintaining a cohesive online identity. At Michigan Medicine, the academic medical center of the University of Michigan, departments across the medical school, research facilities, and health centers developed independent websites to communicate externally. But without a centralized governance structure, Read More

Navigating the Minefield of Academic Medical Center Digital Transformations

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// By Allison Minutillo // Academic Medical Centers (AMCs) merge knowledge and healing with innovation. In a complex digital ecosystem, transformation is essential. This article explores key drivers, universal challenges, and success elements crucial for healthy digital shifts. Discover how your digital project can become a catalyst for transformation within your organization.

25 Years of Celebrating Excellence: eHealthcare Leadership Awards Are Open

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// By Susan Dubuque // This year marks the silver anniversary of the eHealthcare Leadership Awards. Join us as we celebrate 25 years of industry innovation and honor your accomplishments from the past year. The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives. The Call for Entries is officially open!

Reimagining CRM for Health Systems with an Enterprise-Wide Approach

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Watch our webinar and hear from a top industry expert who will share how CRM has evolved and discuss best practices that can help your organization take full advantage of state-of-the-art CRM capabilities.

You’ll learn:

  • What the current state of CRM is in healthcare, and why it often falls short.
  • How to structure CRM for enterprise-wide success.
  • Best practices for implementation, governance, and strategy.
  • How to set priorities that align with the strategic plan when launching campaigns.
  • How a CRM can scale communications using real-time data and rules-based automated campaigns.
  • What to consider when choosing a CRM solution.
    And much much more!

Watch Now »

Digital Transformation of Michigan Medicine Through Strategic Web Consolidation

Michigan Medicine logo

// By Althea Fung // Faced with fragmented digital identities across departments, Michigan Medicine, the academic medical center of the University of Michigan, unified its digital presence, overcoming the lack of centralized governance. Discover how Michigan Medicine streamlined 300 websites into four, unifying its brand identity and enhancing the user experience.

Does Your Hospital or Health System Website Align with Your Brand?

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When your website doesn’t reflect who you are today, it’s time for a change. Connecticut Children’s launched its new website in January. “The last time we had a major overhaul was in 2017, so in website years, that is ancient in many ways,” says Christina DiBona, marketing director. She describes the old site’s navigation as Read More

Winning Strategies for Digital Physician Engagement

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Six award-winning health systems from across the country set the standard for digital physician engagement. // By Susan Dubuque // A few years ago, due mainly to regulatory considerations, physician engagement meant celebrating Doctors’ Day, and physician practices operated entirely separately from hospitals. Today, things are different. Employed physicians, advances in digital technology, competitive pressures, Read More

Enhancing Patient Experience with Effective Provider Data Management Strategies

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Your Presenters:

  • Jeff Stewart, VP of Strategic Marketing, CHRISTUS Health
  • Val Lopez, Assistant Vice President, Digital Marketing and Technology, Baptist Health
  • Jessica West, Director, Content & Media, Piedmont
  • Keir Bradshaw, EVP, Solution Consultant, MERGE

You’ll learn:

  • Insights into how precise provider data impacts patient trust and the overall efficiency of healthcare delivery systems.
  • How innovative technologies and systems can assist in the effective management and maintenance of provider data to ensure compliance and enhance patient care.
  • Best practices for implementing a robust provider data management strategy that can directly improve the patient experience.

And much much more!

Watch Now »

Connecticut Children’s New Website Mirrors Its Reality

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When your website doesn’t reflect who you are today, it’s time for a change. // By Jane Weber Brubaker // Connecticut Children’s launched its new website in January. “The last time we had a major overhaul was in 2017, so in website years, that is ancient in many ways,” says Christina DiBona, marketing director. She Read More

Healthcare Personalization Guide

Healthcare Personalization Guide

Unlock the Power of Healthcare Personalization While Respecting Patient Privacy

You’ll learn:  

  • Do’s and don’ts for personalizing digital health experiences
  • How to balance personalization and patient privacy under current regulations
  • Expert insights from Phase2’s data privacy and digital experience specialists
  • And much more!

Download Now »

Practical Applications of AI in Healthcare Marketing: Elevating Patient & Employee Engagement and ROI

(Speakers Square) Practical Applications of AI in Healthcare Marketing

A new eHealthcare Strategy & Trends webinar for healthcare marketers and strategists

Your Presenters:

  • Jenny Collopy, VP, Chief Marketing and Communications Officer, The Christ Hospital Health Network
  • John Elder, Co-Founder and CEO, Supernatural
  • Mike Barrett, Co-Founder and CSO, Supernatural
  • Bianca Chaer, Strategist, Supernatural

You’ll learn:

  • An overview of the general AI landscape: different types of AI, how they are used, and presenters’ point of view on the use of these tools.
  • How to do more than just “Use ChatGPT”
  • The current landscape of AI in healthcare marketing, specifically how more relevant content can help improve marketing outcomes.
  • Where AI is making an impact for people in their day-to-day workflow, right now.
  • How AI can help understand and address the needs of different populations effectively.
  • How AI can customize content to live across multiple platforms for a variety of different audiences.
  • How AI can help optimize healthcare marketing campaigns — specifically:
    • How AI can help you understand the competitive environment
    • How you can use AI to make content
    • How you can use AI to evaluate that content
    • How you can use AI for channel strategy and media planning

And much much more!

Watch Now »

Overcoming Your Digital Challenges With Effective Change Management

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How is it possible that a health system operating in four U.S. states and three countries in Central and South America with 50,000 employees would be invisible to search engines — unless you searched on it by name? Take cardiology for example. CHRISTUS Health has a 100-bed heart hospital in Tyler, Texas. It is the Read More

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