Testing and Optimization

Align Your Technology Goals with Customer Demands

Chris Riegger, COO, Modea

Digital experience isn’t just digital anymore. It’s not enough to build a great new website, or launch a mobile app. Your digital initiatives have to connect with and support the entire customer experience. That’s what consumers have grown to expect. It’s not good enough to optimize some parts of the customer journey for the 21st Read More

Adopting Consumer-Centric Technology to Become a Market Differentiator and Transformation Leader

// Sponsored Post //

Free White Paper by Healthgrades & Gartner

Want to learn more about how your investments in technology can pay off?

New research from Gartner takes you through the Hype Cycle for Consumer Engagement with Healthcare and Wellness to guide impactful investments in new technology.

Technology is the new front door to healthcare, conveniently connecting consumers with providers. Seamless access to care is now an expectation of modern patients, leaving health systems to figure out the best ways to provide a centralized view into their organization, physicians, and services.

In this new white paper, you’ll learn how to identify technology solutions that help address consumer needs – such as patient self-scheduling – to make the right investments and set the organization up as a market leader.

Discover this important research and more.

Download your copy today

What Is Digital Transformation?

Chris Riegger, COO, Modea

Ask the Expert with Chris Riegger, COO, Modea   // By Jane Weber Brubaker // Digital experience isn’t just digital anymore. It’s not enough to build a great new website, or launch a mobile app. Your digital initiatives have to connect with and support the entire customer experience. That’s what consumers have grown to expect. Read More

How To Personalize Your Site Without Going Too Far

Melanie Graham

When talking about healthcare provider websites, the word “personalization” will give most people pause. With today’s heightened awareness around patient privacy and HIPAA, how can a healthcare provider effectively personalize a website without going too far? This was a question Main Line Health faced in 2015-2016 when it took on a website redesign project. The Read More

How to Create a Personalized Web Experience Without Getting Creepy

Melanie Graham

// By Melanie Graham // When talking about healthcare provider websites, the word “personalization” will give most people pause. With today’s heightened awareness around patient privacy and HIPAA, how can a healthcare provider effectively personalize a website without going too far? This was a question Main Line Health faced in 2015-2016 when it took on Read More

M&A News: Healthgrades Acquires Influence Health

Rob Draughon

Conversation with Rob Draughon, CEO, Healthgrades // By Jane Weber Brubaker // On January 8, Healthgrades announced its acquisition of Influence Health at the 37th Annual J.P. Morgan Healthcare Conference in San Francisco. We spoke with Healthgrades CEO Rob Draughon to hear more about the strategy and plans for the combined portfolio of products and Read More

2019 Healthcare Digital Marketing Trends Survey

2019 Healthcare Digital Marketing Trends Survey

// Sponsored Post //

Last year, 250 leaders in healthcare marketing shared their unique perspectives to provide the most comprehensive snapshot of the state of digital marketing in our industry. Join them today and help ensure this survey remains the must-have planning resource for digital leaders.

Complete the survey today, and you’ll receive:

  • Early access to the survey results — Be one of the first in the industry to receive an eBook with the final analysis
  • Data you need to make smart decisions — Reinforce your position as the go-to resource at your organization on trends in consumer behavior and digital marketing
  • An excuse to treat yourself — For your time, you’ll receive a $10 Amazon.com Gift Card*
  • A printed copy of the results — The first 100 respondents will receive a printed copy of the book, making it easy to reference and share within your organization

Sponsored by Geonetric and eHealthcare Strategy & Trends, the 2019 Healthcare Digital Marketing Trends Survey is an opportunity for you to help shape the marketing strategies of healthcare organizations across the country.

Take the Survey »

Marketing Automation Can Help Create Personalized Patient Journeys

Rachel Neely, senior healthcare consultant, Evariant

A prospective patient interested in weight loss surgery finds out your organization holds bariatric surgery seminars. He fills out the online form to attend the upcoming session. Now what? If your organization uses a marketing automation (MA) platform, you have an opportunity to create personalized patient journeys. The use of marketing automation is growing steadily. Read More

How Scripps Health Uses Marketing Automation to Drive Results

Rachel Neely, senior healthcare consultant, Evariant

// By Althea Fung // A prospective patient interested in weight loss surgery finds out your organization holds bariatric surgery seminars. He fills out the online form to attend the upcoming session. Now what? If your organization uses a marketing automation (MA) platform, you have an opportunity to create personalized patient journeys. In a recent Read More

Ochsner Launches Website with Consumers (and CTAs) in Mind

Amber Welch, director of digital content for Ochsner Health System

We recently spoke with Amber Welch, director of digital content for Ochsner Health System, about Ochsner’s recent efforts in creating its new state-of-the-art website and tracking the results. eHST: How has the consumerization of healthcare impacted Ochsner Health System and how you operate online and through your website? AW: Our online patients expect to find what Read More

Digital Trends Affecting Healthcare in 2019

Chris Boyer, director of digital and analytics at University of Minnesota Health and Fairview Health

We asked Chris Boyer, 2018 Healthcare Internet Hall of Fame inductee, director of digital and analytics at University of Minnesota Health and Fairview Health, and host of the touch point podcast to weigh in on digital trends that will affect hospitals and health systems in 2019. Digital transformation is critical for all members of the Read More

Get the Most Out of Data Science Insights for Your Healthcare Marketing

Jared Johnson, manager, digital marketing services at Phoenix Children’s Hospital

Data-driven marketing is the holy grail in today’s environment of accountability. To get there, many organizations are investing in data scientists. Phoenix Children’s Hospital is one of them. In our new article, Jared Johnson shares his experience from Year One of having a data scientist on-board. Until very recently, Johnson was manager of marketing technology and Read More

Chris Boyer’s Crystal Ball: Top 7 Digital Trends in 2019

Chris Boyer, director of digital and analytics at University of Minnesota Health and Fairview Health

// By Sheryl Jackson // We asked Chris Boyer, 2018 Healthcare Internet Hall of Fame inductee, director of digital and analytics at University of Minnesota Health and Fairview Health, and host of the touch point podcast to weigh in on digital trends that will affect hospitals and health systems in 2019. Digital transformation is critical Read More

Healthcare Marketing Analytics: 6 Things We Learned with Our New Data Scientist

Jared Johnson, manager, digital marketing services at Phoenix Children’s Hospital

// By Jared Johnson // Data-driven marketing is the holy grail in today’s environment of accountability. To get there, many organizations are investing in data scientists. Phoenix Children’s Hospital is one of them. In this article, Jared Johnson, manager of marketing technology and analytics at Phoenix Children’s, shares his experience from Year One of having Read More

Hospital Digital Experience Index: Webinar on Demand

Dave Wieneke and Aaron Watkins

Details from the latest study of 15 top-ranked hospitals’ websites — and takeaways you can apply at your organization

// Sponsored Post //

An eHealthcare Strategy & Trends webinar on demand for healthcare marketers and digital strategists

Your Presenters:

  • Dave Wieneke, Healthcare Practice Director, Connective DX
  • Aaron Watkins, Senior Director of Internet Strategy & Digital Content Marketing, Johns Hopkins Medicine

The latest Hospital Digital Experience Index (HDX-15) is out — and it’s chock-full of actionable insights based on detailed benchmarking and analytics.

Get an expert tour of the best digital work happening among leading organizations like Johns Hopkins, Mayo Clinic, Cleveland Clinic, and others.

Dave Wieneke, healthcare practice director at Connective DX and lead developer of the HDX-15 methodology, will highlight the emerging trends and best practices observed across these 15 top websites.

Dave will be joined by special guest Aaron Watkins, senior director of internet strategy and digital content marketing at Johns Hopkins Medicine.

You’ll Learn:

  • How to better connect with and serve your community by reflecting and representing diversity on your website
  • Why this may the the year of the phone, and how you can use digital to support it
  • Where most of your website traffic may be coming from
  • How you can respect the patient journey and personalize the digital experience

Join us on January 23 and get insights from top healthcare organizations that will help you enhance the digital experience for your website visitors.

Watch now »

Cleveland Clinic Adds Podcasts To Marketing Mix

Amanda Todorovich, senior director of content and creative services at Cleveland Clinic

Podcasting is a medium that has swept nearly every industry, and experts and amateurs around the globe are producing and publishing thousands of episodes every day. The list of topics is endless, and it seems nearly everyone is plugged into a podcast while commuting or exercising. So it only makes sense for Cleveland Clinic, one Read More

Why Healthcare Marketing Needs a New Approach to Analytics

Carrie Liken, head of healthcare industry at Yext

“We are in the New Age of Discovery,” says Carrie Liken, head of industry for healthcare at Yext. “It’s all about how a patient is exposed to and finds your health system, your brand, and your providers. Patients are discovering healthcare differently today than they did even two years ago. And this requires new ways of Read More

Small Medical Practice Gets Big Results from LOCALiQ

Dean Mitchell, MD, president of Mitchell Medical Group

Creating and maintaining a strong digital presence can be difficult for any healthcare organization. But for smaller groups with fewer resources, it can be particularly tough to compete online with more established systems. That’s where the latest technological advances can make a real difference.  This was the case for Mitchell Medical Group in New York Read More

The Evolving Patient Experience: Meeting Your Patients Everywhere They Search

The Evolving Patient Experience: Meeting Your Patients Everywhere They Search

// Sponsored Post //

Is your health system prepared to meet patients everywhere they’re searching for health information?

A year and a half ago, Yext conducted a survey of 1,000 patients who had gone online to find a physician, hospital, or other healthcare provider in the past 12 months to learn how they search for — and make decisions about — providers.

In January 2018, we conducted two new studies: one follow-up to our previous study, and one with a focus on how voice and intelligent systems are changing how patients are finding health information.

Download now and learn how patients:

  • Search for individual providers
  • Find information outside of health systems’ websites
  • Expect online transactions
  • Look for a provider’s insurance
  • Use multiple devices to find healthcare information

Get your copy of this new report to see the full results of Yext’s Patient Search Behavior Survey and learn what changes you need to make to ensure that patients have all the necessary information during the moments that matter, across all platforms and devices, everywhere they search.

Download your copy today!

How Healthcare Marketers Can Leverage the New Google Marketing Platform

Melanie Graham

As a digital marketer, you know that staying on top of the latest analytics trends and algorithm changes is all part of the game. Nevertheless, the summer of 2018 really kept marketers on their toes, as Google made several big announcements that have shifted the way marketers use their ad and analytics platforms. In June, Read More

1 2 3 8