HIPAA

HHS Has Updated Its Guidance: What It Means for Your Organization

// By Rachael Sauceman // The guidance gives some reassurance and some red flags for healthcare marketers when it comes to tracking technologies, sharing consumer data, and maintaining HIPAA compliance. The U.S. Department of Health & Human Services (HHS) has just offered its first update to its 2022 guidance on online tracking technologies and HIPAA Read More

Privacy-First Healthcare Marketing: What it Means and Who Should Be Involved

Doriann-Cain-Headshot

What does it really mean to embrace a privacy-first communications approach? That’s just one of the many questions we wanted to answer during a recent webinar, Privacy-First: How to Ensure Your Healthcare Marketing Aligns with HIPAA. This webinar was presented on February 1, 2024 by eHealthcare Strategy & Trends. The panel discussion explored safer ways Read More

Privacy-First Marketing: HIPAA Guidance for Your Healthcare Communications

By prioritizing patient privacy and data security, healthcare organizations can implement marketing strategies without compromising patient trust. // By Elaine Christie // What does it really mean to embrace a privacy-first communications approach? That’s just one of the many questions we wanted to answer during a recent webinar, Privacy-First: How to Ensure Your Healthcare Marketing Read More

Set Your Healthcare Marketing Up for Success in 2024

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2023 was a tough year for healthcare marketers. Budgets were cut, priorities slid in a dozen different directions at once, and tools we’ve used for decades became poisoned chalices locked behind glass by our Security and Compliance teams. 2024 looks like it is going to be a year of recovery: healthier margins, more favorable patient Read More

Two Easy Things Healthcare Marketers Can Do to Start 2024 with a Bang

This is the perfect time to turbocharge your marketing efforts, demonstrate success, and give your patients the best possible digital experience. // By Marc Needham // 2023 was a tough year for healthcare marketers. Budgets were cut, priorities slid in a dozen different directions at once, and tools we’ve used for decades became poisoned chalices Read More

How TikTok Can Be an Ideal Channel for Hospital Marketing

Jody Ganschinietz

In December 2021, Callista Dammann and Jody Ganschinietz sat in their boss’s office watching a short homemade video on repeat. They were about to attempt what teens and young adults do daily by riding on the coattails of the latest viral TikTok video content. But the stakes were high for these two, serving as senior Read More

6 Ways to Use Generative AI Responsibly

rachelle-montano-headshot

It’s no exaggeration to say 2023 has been the Year of AI — and the use of AI technologies in healthcare marketing is no exception. You can probably rattle off a host of marketing benefits. There are seemingly unlimited new AI tools every day to accelerate strategic priorities and get more work done in less Read More

Not Just for Teens: Hospital Marketers and TikTok

Callista Dammann

Nationwide Children’s proves TikTok can be an ideal channel for hospital marketing. // By Wendy Margolin // In December 2021, Callista Dammann and Jody Ganschinietz sat in their boss’s office watching a short homemade video on repeat. They were about to attempt what teens and young adults do daily by riding on the coattails of Read More

Navigating the Privacy Landscape in 2023 and Beyond

Danny-Fell-Square

The issue of pixel tracking tied to third-party website analytics tools was the big story of 2022 and 2023. It’s been about a year and a half — June 2022 to be exact — since several leading technology media outlets published the results of a joint study by The Markup and STAT News. The study Read More

Privacy Enhancing Technologies: A Potential Solution to Privacy Concerns?

Anthony Katsur

Healthcare marketers have been scrambling to find ways to reclaim the data analytics they’ve grown accustomed to while also staying in compliance with HIPAA and its latest dictates, published in a bulletin from HHS last December. On the other side of the fence, the AdTech world has been working just as feverishly to retain its Read More

A Year in Privacy: Concerns, Challenges, and Remediations

a year in privacy

What marketers need to know now to navigate the changing landscape and what lies ahead. // By Daniel Fell // The issue of pixel tracking tied to third-party website analytics tools was the big story of 2022 and 2023. It’s been about a year and a half — June 2022 to be exact — since Read More

An Unfiltered Conversation About AI — With AI Itself

Danny-Fell-Square

Editor’s Note: We’ve done a lot of Q&A’s over the years, but never with AI. Until now. The following interview takes place with a conversational chatbot called Pi, recently released by the company Inflection AI, started by LinkedIn cofounder Reid Hoffman in 2022. Inflection AI is working on a variety of machine learning and generative Read More

4 Tips for Maintaining HIPAA Compliance and Managing Online Tracking Risks

Dillon-Ben-Geonetric-2022

Digital marketing got a lot riskier when HHS rolled out its “Use of Online Tracking Technologies by HIPAA Covered Entities and Business Associates” bulletin last December. What steps should you take to manage the risks? Change often feels like the only constant in the world of healthcare marketing. And oh, what a year of change! Read More

My Interview with AI — About AI

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// By Daniel Fell // Editor’s Note: We’ve done a lot of Q&A’s over the years, but never with AI. Until now. The following interview takes place with a conversational chatbot called Pi, recently released by the company Inflection AI, started by LinkedIn cofounder Reid Hoffman in 2022. Inflection AI is working on a variety machine Read More

Traffic Risks: Next Steps for Tracking Pixels and HIPAA Compliance

Christie-Elaine

Digital marketing got a lot riskier when HHS rolled out its “Use of Online Tracking Technologies by HIPAA Covered Entities and Business Associates” bulletin last December. What steps should you take to manage the risks? // By Elaine Christie // Change often feels like the only constant in the world of healthcare marketing. And oh, Read More

HIPAA Compliance FAQs: Your Guide to Healthcare Data Protection

Josh Kinney,

Have questions about how to manage tracking technologies in light of HHS/OCR guidance? So do your peers. Here are some answers from two technology leaders. “When HHS and OCR opened up a huge can of worms last December, they created some chaos in the universe of healthcare marketers who work for entities covered by HIPAA,” Read More

How Your Health System Website Can Be Your Best Digital Salesperson

DeLeeuw-Paul-ddm

Against a backdrop of rapidly emerging digital marketing tools, the venerable website deserves as much attention as ever. Your website should be your best salesperson. It’s often the first point of contact with your company’s products and services for the majority of potential customers. Anything from a Google search to a radio ad or a Read More

Solving the HIPAA Conundrum

jane-brubaker

// By Jane Weber Brubaker // Can healthcare marketers leverage tracking technologies the way they used to without risking noncompliance? When HHS stepped on the gas last December — issuing ominous warnings about HIPAA, tracking pixels, and PHI — healthcare marketers and legal and compliance teams put the brakes on fast. But some organizations had Read More

HCIC 2023 Preview: Come for the Comradery, Leave with Fresh Inspiration

Kathy-Divis

This year in Los Angeles. Last year in Miami. HCIC spans the country the same way it covers the digital healthcare landscape — coast to coast and end to end. #HCIC23, the latest edition of the must-attend conference for digital healthcare marketers, promises to showcase the industry’s best practices and get attendees up to speed Read More

See You in the City of Angels, Changemakers!

jane-brubaker

// By Jane Weber Brubaker // Innovation doesn’t happen in a vacuum. Join your industry peers for the annual gathering of digital innovators at HCIC in Los Angeles, November 5-8. This year in Los Angeles. Last year in Miami. HCIC spans the country the same way it covers the digital healthcare landscape — coast to Read More

5 Major Risks AI Poses for Healthcare

Chris Hemphill

Boston Children’s recently posted a job description for an AI prompt engineer to join its Innovation and Digital Health Accelerator. The ideal candidate needs a “strong background in AI/ML, data science, and natural language processing, as well as experience in healthcare research and operations.” This came only months after the November 2022 release of ChatGPT, Read More

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