HIPAA

Is Your System Less Secure Than You Think?

If you think it’s expensive and time-consuming to protect your healthcare organization’s data, you’re right. But just look at the cost of not having a solid security program and experiencing a healthcare breach. You needn’t look far. A breach can be financially devastating. It will ruin your reputation. It will call into question your organization’s Read More

Managing Risk: The Business Case for Security Certification

// By Cheryl L. Serra // If you think it’s expensive and time-consuming to protect your healthcare organization’s data, you’re right. But just look at the cost of not having a solid security program and experiencing a healthcare breach. You needn’t look far. A breach can be financially devastating. It will ruin your reputation. It Read More

Keys To Optimizing Smart Healthcare

Sachin Kalra is vice president, client partner - Mobile & IoT at Infostretch Corporation

“As the journey toward 5G networks continues, smart healthcare applications empowered by it have the potential to revolutionize the way patients, healthcare providers, hospitals, insurance companies, and others in the healthcare ecosystem engage,” says Sachin Kalra, vice president, client partner – Mobile & IoT at Infostretch Corporation, a digital-first professional services firm based in Santa Read More

Developing Smart Healthcare Technology: 5 Best Practices

Sachin Kalra is vice president, client partner - Mobile & IoT at Infostretch Corporation

eHealthcare Pulse // By Sachin Kalra // As the journey toward 5G networks continues, smart healthcare applications empowered by it have the potential to revolutionize the way patients, healthcare providers, hospitals, insurance companies, and others in the healthcare ecosystem engage. If we as an industry get this right, health providers will be able to serve Read More

Blurred Lines: Marketing and Ethics in the Brave New World, Part 1

Danny Fell

// By Daniel Fell // The following article was adapted from the panel presentation Blurred Lines: Marketing and Ethics in the Brave New World held at the 2018 Healthcare Internet Conference (HCIC) in Scottsdale, Arizona. Panel members included Karen Corrigan, founder and CEO of Corrigan Consulting; David Feinberg, chief marketing officer at Mount Sinai Health Read More

A New Tool To Hack-Proof Your Mobile Data

Cybersecurity Expert Ralph Echemendia, The Ethical Hacker. Photo credit: Photographer Andres Hernandez

A few days ago, a headline popped up: “Marriott Hacking Exposes Data of Up To 500 Million Guests.” Not again. First a health insurance company. Then a credit reporting agency. And now a hotel chain. How does this happen? Where is the weak link that allows major corporations — and their customers — to be Read More

Gamified Cybersecurity Tool Empowering Consumers – Coming Soon!

Jane Weber Brubaker

// By Jane Weber Brubaker // A few days ago, a headline popped up: “Marriott Hacking Exposes Data of Up To 500 Million Guests.” Not again. First a health insurance company. Then a credit reporting agency. And now a hotel chain I frequent. How does this happen? Where is the weak link that allows major Read More

IBM Marketing Catalyst: A Preconfigured Healthcare Marketing Stack

leveraging watson and adobe graphic

What do you get when you cross IBM Watson with five Adobe marketing tools? A smart, HIPAA-compliant, preconfigured marketing stack curated for healthcare that doesn’t take years to implement. That’s the case IBM is hoping to prove to healthcare and life sciences organizations with its new offering, IBM Marketing Catalyst. Developed by digital consultancy IBM Read More

iPad Check-In Solution Provides Myriad Marketing Benefits

Sometimes a technology solution adopted by healthcare administrators and clinicians produces unexpected benefits for marketers. CHRISTUS Physician Group, with operations in Texas, Louisiana, Arkansas, and New Mexico, wanted to streamline patient check-in during office visits and improve collection of outstanding balances. To achieve these goals, the organization piloted, then implemented, a digital patient check-in solution Read More

Patient Check-In Tool Drives Benefits for Marketers

// By Jane Weber Brubaker // Sometimes a technology solution adopted by healthcare administrators and clinicians produces unexpected benefits for marketers. CHRISTUS Physician Group, with operations in Texas, Louisiana, Arkansas, and New Mexico, wanted to streamline patient check-in during office visits and improve collection of outstanding balances. To achieve these goals, the organization piloted, then Read More

Ethical Land Mines To Avoid In Your Digital Advertising Efforts

Chris Neuner, senior vice president and general manager of digital health solutions at PulsePoint

Are you reaching the right people with your digital advertising without crossing any ethical lines? The latest programmatic technology makes it easier than ever to gather insights to help you connect with your target audience. But in the process, there are some land mines you’ll need to avoid. The exploding popularity of personal devices, from Read More

Steer Your Digital Healthcare Ad Targeting Around Ethical Land Mines

Chris Neuner, senior vice president and general manager of digital health solutions at PulsePoint

New Advisory Group Sets Guidelines for Programmatic Healthcare Advertising // By Lisa D. Ellis // Are you reaching the right people with your digital advertising without crossing any ethical lines? The latest programmatic technology makes it easier than ever to gather insights to help you connect with your target audience. But in the process, there Read More

The Intersection of AI and Healthcare

chat bot with billing agent for piedmont healthcare from Loyal healthcare

The media, including social media, are buzzing about AI, or artificial intelligence. As of this writing in late November, the top trending article on Facebook is “Facebook Is Using Artificial Intelligence to Spot Suicidal Tendencies in Its Users.” On LinkedIn, it is “Where Will AI Increase and Decrease Costs in Healthcare?” Is AI just the Read More

How Texting Can Solve Patient Communication Woes

Lea Chatham, director of content marketing for Solutionreach

We use our cellphones to deposit money, send email, and track our daily step count. We also use them to constantly communicate, whether it’s through social media, texting, and (rarely, it seems) phone calls. With countless apps and new technology increasing our communication channels, shouldn’t it be easier to communicate with healthcare providers? Unfortunately, that Read More

Replace Your Expensive Brochures With Mobile Apps

Printing patient education pamphlets, brochures, and information kits isn’t cheap. It’s one thing if patients actually use them. But do they? Two hospitals thought mobile apps might be a better solution. Luke Poppish is executive director of the OB/GYN service line at South Shore Hospital near Boston, Massachusetts. “Anecdotally, we were hearing that moms would get their Read More

Goodbye, Bulky Patient Handbooks; Hello, Service Line Apps

eHealthcare Pulse // By Jane Weber Brubaker // Printing patient education pamphlets, brochures, and information kits isn’t cheap. It’s one thing if patients actually use them. But do they? Two hospitals thought mobile apps might be a better solution. Luke Poppish is executive director of the OB/GYN service line at South Shore Hospital near Boston, Read More

Pandora Powers Targeted Reach to Healthcare Consumers for Hartford HealthCare

Hartford HealthCare

About one-fourth of the U.S. population listens to Pandora. That’s 82 million active listeners every month. Pandora’s free, ad-supported personalized music streaming service generated more than $1 billion in advertising revenue in 2016. Healthcare advertisers like OhioHealth, featured in a recent eHST article, are getting impressive results on Pandora. We were intrigued. We wanted to Read More

7 Ways Pandora Drives Results for Healthcare Advertisers

// By Jane Weber Brubaker // About one-fourth of the U.S. population listens to Pandora. That’s 82 million active listeners every month. Pandora’s free, ad-supported personalized music streaming service generated more than $1 billion in advertising revenue in 2016. Healthcare advertisers like OhioHealth, featured in a recent eHST article, are getting impressive results on Pandora. Read More

A New Solution for Non-Emergency Medical Transport

Ed Woomer, LCSW, patient and family services administrator, Nemours Alfred I. duPont Hospital for Children

Lack of access to reliable non-emergency medical transportation (NEMT) is more than an annoyance for patients who need care. It can prevent them from getting proper treatment and result in poor outcomes. The current system is rife with inefficiencies that negatively impact providers and patients. “If you have an unreliable healthcare transportation system, that disrupts Read More

Game Changer: Uber-ized Non-Emergency Medical Transportation

Nemours Logo

// By Jane Weber Brubaker // Lack of access to reliable non-emergency medical transportation (NEMT) is more than an annoyance for patients who need care. It can prevent them from getting proper treatment and result in poor outcomes. The current system is rife with inefficiencies that negatively impact providers and patients. “If you have an Read More

The Value of Following Patients Through the Care Continuum

Kris Altiere, Director of Marketing and Creative at Sequence Health

“You’re spending a lot to attract potential patients, but how well are you converting them, or nurturing them once you get their attention?” asks Kris Altiere, director of marketing and creative at Sequence Health. “Are you able to see where they are in the sequence of actions you’re trying to get them to take? Do Read More