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Keys To Creating an Effective Chatbot for Your Health System

For Jonno Boyer-Dry, creating a chatbot for cancer patients wasn’t a project based on financial goals or institutional efficiency. It was something that emerged out of personal experience. “Part of what is maddening about being a cancer patient is that resources and information are incredibly disaggregated,” says Boyer-Dry, who was diagnosed with Hodgkin lymphoma three Read More

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Melanie Graham

What Chatbots Need to Succeed in Healthcare

From small operations to large-scale providers, human-first is the key to a successful chatbot platform // By Melanie Graham // For Jonno Boyer-Dry, creating a chatbot for cancer patients wasn’t a project based on financial goals or institutional efficiency. It was something that emerged out of personal experience. “Part of what is maddening about being Read More

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Health System Develops Campaign To Promote Digital Helpline

Millennials are officially the largest generation, edging out baby boomers in 2016, according to the U.S. Census Bureau. By 2018, millennials will have more spending power than any other generation, and marketers are lining up to find ways to connect with them. So what do hospitals have to offer young, mostly healthy people? OhioHealth turned Read More

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Launching Digital Helpline for Survivors of Sexual Violence, Health System Serves Millennials

// By Jane Weber Brubaker // Millennials are officially the largest generation, edging out baby boomers in 2016, according to the U.S. Census Bureau. By 2018, millennials will have more spending power than any other generation, and marketers are lining up to find ways to connect with them. So what do hospitals have to offer Read More

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Emily Kagan Trenchard, associate vice president of digital & innovations strategy, Northwell Health

APIs: The Digital Glue That Will Save Healthcare From Itself

// By Emily Kagan Trenchard // I just got back from HIMSS 2017 in Orlando, Florida, and if this national conference of health IT professionals had a message, it was this: Patient engagement is the goal, so interoperability is the key. Why is that? Because to truly boost consumer engagement, we need to get our Read More

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Beth Israel Deaconess Medical Center

Can Smartphones Help Patients with Behavioral Health Disorders?

eHealthcare Pulse // By Jane Weber Brubaker // “One in four Americans experiences a mental illness or substance abuse disorder each year, and the majority also has a comorbid physical health condition,” says the American Hospital Association (AHA). Treating mental illness contributes significantly to overall healthcare costs. Health Affairs reported last year that Americans spent Read More

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Case Study: Live Streaming of Surgery on Periscope Raises Awareness

It took an Olympic swimmer, Rio bronze medalist Cody Miller, to raise public awareness of pectus excavatum: a chest wall deformity characterized by a caved-in appearance. The condition can cause compression of the heart and lungs. Pectus excavatum can be corrected through a surgical procedure known as the Nuss procedure. Jackie Hurley is Surgical Coordinator for Read More

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Periscope

Live Streaming Surgical Procedure on Periscope Helps Families Decide

// By Jane Weber Brubaker // It took an Olympic swimmer to raise public awareness of pectus excavatum. Cody Miller won a bronze medal in the men’s 100 meter breaststroke in the Rio games, and then followed up with a gold medal in the men’s 4 x 100 meter relay. It was a triumph that Read More

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Aaron Watkins, Senior Director of Internet Strategy at Johns Hopkins Medicine

Mobile Strategy: Challenges and Successes at Johns Hopkins Medicine

After reading marketing automation software company Marketo’s Definitive Guide to Mobile Marketing, we asked Marketo how healthcare organizations compare to other types of organizations when it comes to mobile. Kristen Kaighn, Senior Product Marketing Manager, weighed in: “While 90 percent of healthcare providers claim to use mobile devices to engage with patients, only 48 percent Read More

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Real-World Mobile Strategy at Johns Hopkins Medicine

// By Jane Weber Brubaker // After reading marketing automation software company Marketo’s Definitive Guide to Mobile Marketing, we asked Marketo how healthcare organizations compare to other types of organizations when it comes to mobile. Kristen Kaighn, Senior Product Marketing Manager, weighed in. Then we spoke to a digital marketing executive at a major health Read More

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Suni Munshani

Is Your Healthcare Organization at Risk of a Cyber Attack on Your PHI?

“Massive amounts of private health information (PHI) are stored in Health Information Exchanges (HIEs) ready for analysis by those in the healthcare industry for the benefit of all,” notes Suni Munshani. “[But] the healthcare industry must find new ways to defend itself and its sensitive data from bad actors also keen to leverage the wealth Read More

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Suni Munshani

The Worm That Turned Hostage Taker: Protect Your Data to Protect Your Healthcare Brand

// By Suni Munshani // Massive amounts of private health information (PHI) are stored in Health Information Exchanges (HIEs) ready for analysis by those in the healthcare industry for the benefit of all. But mobile and cloud technologies have blurred traditional enterprise perimeters and the healthcare industry must find new ways to defend itself and Read More

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Should You Provide Online Physician Reviews?

Your health system’s marketing messages focus on the positive attributes of your organization and all the great services you have to offer. They capture the essence of your brand. But what do your patients actually say about you and the care they receive from your providers? Are you delivering on your brand promise from their Read More

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Are You Ready to Post Physician Ratings on Your Hospital Website?

Leading-Edge Healthcare Organizations Now Promote Physician Reviews Online—Why It Works // By Jane Weber Brubaker // Your health system’s marketing messages focus on the positive attributes of your organization and all the great services you have to offer. They capture the essence of your brand. But what do your patients actually say about you and Read More

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Text Messaging Helps Safety Net Hospital Connect with Patients and Reduce No-Shows by 25-30 Percent

// By Jane Weber Brubaker // According to Pew Research, “young adults, Hispanics, renters and the poor (as defined by the U.S. Census Bureau’s poverty thresholds) are all far more likely to be cell-only.” So if you’re a safety net hospital like Eskenazi Health in Indianapolis, Indiana, it makes sense to reach out to patients Read More

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Patient-Controlled EHRs: A Balancing Act between Privacy and Patient Safety

The cornerstones of healthcare transformation are patient engagement and coordinated care, facilitated by electronic health records (EHRs) that offer a comprehensive and shared view of patients. But who controls the information contained in EHRs—patients or providers? Patient privacy advocates believe patients should have control over who can access their EHRs, using the principles of Fair Read More

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Lisa Ellis

Video Remote Interpreting Translates to Lower Costs and Improved Efficiency

By Lisa D. Ellis The latest technological approaches are helping healthcare facilities do their job better—and more efficiently—than ever before, right down to the very last detail. In fact, that’s where Video Remote Interpreting (VRI) comes in, offering on-demand video interpretation services to facilitate accurate communication for patients who are hearing impaired or have language Read More

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Did You Get the Msg About Healthcare, Texting, and HIPAA Compliance?

by Jennifer Busick Here’s the problem: You need a way to get critical healthcare information about a patient to a healthcare professional—or a group of healthcare professionals. Maybe a nurse needs to know that vital test results are ready. Perhaps an emergency room physician needs a neurosurgery consult. Or, perhaps the need is as simple Read More

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