The results of an Economist Intelligence Unit survey, commissioned by Marketo, indicate that 99% of marketers plan to invest in marketing technologies in the next year. Here are other key findings: Impact on Revenue Of the B2C marketers surveyed, more than half (55%) feel that their marketing departments are regarded as little more than a […]
Joe M. Inguanzo, PhD
Professional Research Consultants, Inc.
Dr. Joe Inguanzo co-founded Professional Research Consultants, Inc., in 1980. What began as a passion for research and improving healthcare has grown into a successful business employing nearly 1,000 dedicated associates at its Omaha, Nebraska, headquarters.
Every year, PRC engages in conversations with more than one million households and recent hospital patients, as well as hundreds of thousands of physicians, hospital employees, and community members each year. Our healthcare market research helps guide the efforts of more than 2,000 healthcare organizations to become better places for patients to be treated, physicians to practice medicine, and employees to work.
Through Dr. Inguanzo’s leadership, PRC has gained recognition for offering the most innovative and sophisticated market research and communication tools available. He also serves as a senior consultant for hundreds of hospitals and health systems in the United States, helping enhance loyalty to these institutions among patients, employees, medical staff, and consumers.
In 2015, PRC launched The Institute for Healthcare Excellence, a wholly owned subsidiary of PRC. The Institute is a collaboration of industry experts and thought leaders that focus on improving the design of patient, family, and caregiver experiences. The Institute brings industry experts and independent contractors together to provide world-class consulting to PRC clients and others.
Dr. Inguanzo has published dozens of articles in industry publications. He regularly speaks at national healthcare conferences, detailing the trends revealed in PRC’s national studies and sharing his own extensive hospital experience. Dr. Inguanzo earned his academic degrees from the University of Nebraska‐Lincoln.
by Mark S. Gothberg “Humans are fundamentally emotional – rather than analytical – in how they process information and make decisions, and there is no better way to connect with someone’s emotions than through stories,” says Betsy Chapin Taylor, principal consultant for Third Sector Strategy, a healthcare philanthropy consulting firm. Compelling communication weaves together emotion, […]