How Novant Health Turned an Unmet Need into a High-Performing Virtual Service

Menopause is a universal experience for women. Novant Health’s virtual menopause clinic shows what happens when real patient needs and smart digital strategy align.

// By Susan Dubuque //

We’ve all seen the menopause memes — women frantically fanning themselves when everyone else is freezing.

But there is nothing funny about it.

Each year, about two million women in the U.S. enter menopause, joining millions more who already navigate midlife health changes. Yet despite the scale, access to specialized care remains limited. Many women report feeling dismissed, underserved, or left to piece together information on their own.

Symptoms go far beyond a few annoying hot flashes. Menopause can affect everything from sleep and cognitive function to cardiovascular health and long-term diabetes risk. But conversations with healthcare providers are often rushed or reduced to a narrow set of talking points.

At the same time, the growing digital landscape offers more ways to find information, but not all of it is consistent or reliable.

For many women, the result is frustration and confusion.

Novant Health seized this opportunity and established a Virtual Menopause Wellness Clinic, a trusted, accessible resource for menopause education and comprehensive care.

Read on to learn how Novant Health identified a gap in care, then aligned clinical leadership, operational readiness, and digital marketing to deliver strong results on a surprisingly small budget.

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