How OSF HealthCare Generates Engagement with EHRs and Patient Portals, Increasing Revenue

May 16, 2018

Health systems today are looking for ways to engage patients, and one important way is through electronic health records (EHRs) and patient portals. To spur organizations to expand their use of EHRs and improve patient engagement, the Centers for Medicare and Medicaid Services (CMS) launched the EHR Incentive Program in 2011.

This program has been rolled out in a multistage process. It is designed to encourage organizations to establish electronic medical records systems, use them to deepen their engagement with patients, and track improvements in quality of care, efficiency, and health outcomes.

To receive incentives, qualifying organizations must attest to meaningful use as defined by each stage. CMS reported that “more than $24.8 billion in Medicare EHR Incentive Program payments have been made between May 2011 and January 2018.”

Judy Winkler, strategic marketing director at OSF HealthCare

Judy Winkler, strategic marketing director at OSF HealthCare

Patient engagement is the key to solving healthcare’s most challenging problems, and technology tools such as patient portals close the gaps between in-person encounters, helping patients stay connected with providers and more effectively manage their health. The EHR Incentive Program is designed to support health systems with their patient engagement efforts.

Judy Winkler, strategic marketing director at OSF HealthCare based in Peoria, Illinois, recently shared the strategy and tactics OSF used to drive increased portal engagement. The results to date reveal that this strategy is making a difference — particularly in one specific age group. Hint: It’s not millennials.

Is your organization taking advantage of the EHR Incentive Program to generate additional revenue and solidify your relationship with patients?

Read the full story now and learn from OSF’s success:

OSF HealthCare Taps CRM to Drive Portal Usage and Qualify for Meaningful Use Incentives

Best regards,
Matt Humphrey

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