Still Flying Blind? How Privacy can Power Performance for Healthcare Marketing
Discover Exclusive Insights from a Survey of 120 Healthcare Marketing Leaders
A new eHealthcare Strategy & Trends webinar with insights from Ours Privacy
Presented July 15, 2026
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Panelists:
Jessica Holton, CEO and Co-Founder, Ours Privacy
Jonathan Papp, Senior Director of Marketing, WelbeHealth
Moderator:
Kyle Hardner, Contributing Writer, Plain English Health Care
For health system marketers, balancing campaign performance with compliance has never been harder. First came OCR ruling on online tracking technologies for HIPAA-covered entities, guidance that sent teams scrambling to pause campaigns and remove tracking pixels. Then came state privacy laws, class action lawsuits, and programmatic CIPA demand letters.
How are your peers coping with all these changes? Many are rebuilding their martech stacks from scratch. But a key gap remains: While 94% of marketers say they’re confident their martech stack is HIPAA-compliant, 57% stitch together multiple tools, and 18% aren’t sure if they use a consent management platform (CMP) at all.
Join marketing leaders for a candid conversation about what’s working and what’s not. We’ll open the session with insights from 120+ marketers based on the 2026 Ours Privacy Marketing Compliance Survey, and then get real-world perspective from a marketing leader who rebuilt their martech stack in the OCR aftermath.
You'll learn:
- What marketers are saying about the gap between compliance confidence and actual capabilities.
- How to move toward tracking the full patient journey compliantly, and where most marketers get stuck.
- How one health company navigated the post-OCR environment and rebuilt its martech stack.
- Practical next steps for moving from a patchwork of tools to a more unified approach.
- The future of marketing compliance in the era of AI.
Panelists
Jessica Holton
CEO and Co-Founder
Ours Privacy
Jessica Holton is a co-founder of Ours Privacy, a HIPAA compliant CDP and privacy platform used by many of the largest health systems and medical brands across the country. Previously the CEO of a nationwide therapy platform, she navigated the exact data privacy and compliance challenges firsthand that Ours Privacy now solves. Jessica holds an MBA from Stanford University's Graduate School of Business and a BS from Georgetown University.
Jonathan Papp
Senior Director of Marketing
WelbeHealth
Jonathan Papp has spent 15+ years building marketing engines for some of the most interesting names in healthcare and tech, including athenahealth, Klaviyo, Circulation, Devoted Health, and now WelbeHealth. If it involves health software, complicated regulations, and a marketing team that actually has to deliver, he's probably done it. These days he's especially obsessed with putting AI to work inside real marketing and sales orgs. He's Boston-based, a recovering paid-search nerd, and, toughest job on the résumé, a dad of two.
Do you have valuable content that you'd like to get in front of decision makers at hospitals, health systems, and physician groups?