The Future of Hospital Websites: Essential Strategies for Building Next-Generation Digital Experiences
Exclusive Member Report
In March 2026, eHealthcare Strategy & Trends hosted The Future of Hospital Websites, a virtual summit that explored the strategies, technologies, and governance models shaping the next generation of hospital and health system websites. Across eight sessions, experts explored everything from purpose-driven design and trust-building user experiences to content strategy, AI search, location findability, flexible digital infrastructure, and more.
In this new report, you’ll find key insights and actionable takeaways from every session of the summit. We hope these ideas help your team build a more flexible, patient-centered website that is ready for the next generation of digital healthcare.
You’ll learn:
- How to use AI, authentication, and tighter portal integration to reduce friction and make it easier for patients to get care.
- What it takes to design digital experiences with clear intent and how that thinking translates into practice.
- How OU Health and UChicago Medicine use content to design their websites for the future.
- How Billings Clinic simplified the patient experience by rethinking location strategy, building a stronger foundation for findability, governance, and AI-enabled discovery.
- How to build flexible website foundations that can evolve without adding complexity.
- Insights on AdventHealth’s and The Ohio State Wexner Medical Center’s award-winning website strategies.
- And more!
Our goal for this report — and all eHealthcare Strategy & Trends member content — is to provide you tools and tips, information and inspiration to help you succeed as a digital leader at your organization. We are confident that you will find high value, actionable ideas you can put to work today.
Featuring insights from:
AdventHealth, Atlantic Health, Billings Clinic, CHRISTUS Health, Emory Healthcare, Hackensack Meridian Health, Hospital Sisters Health System, Intermountain Health, NorthBay Health, OU Health, Roper St. Francis Healthcare, The Ohio State University Wexner Medical Center, and UChicago Medicine