What Are the Best Ways to Measure the Effectiveness of Health Care Marketing Campaigns? 3 Steps to Effective Metrics

July 23, 2015

// Ask the Expert, with Mark Shipley //

Mark Shipley, CEO and Strategy Director of Smith and Jones, a healthcare marketing agency specializing in hospitals and provider networksTo measure the effectiveness of your hospital’s marketing programs, design campaigns around analytics. It’s impossible to measure ROI at the end of a campaign if the goals weren’t established at the beginning. Think of measurement as a cyclical process. All marketing campaigns should begin and end with measurement.

The complete article is only available to members.

Sign up for a trial membership and get instant access.

Start my trial now »

Membership expired?

Renew your membership now and get instant access.

Renew now »

If you are a member, login below to get access: