What Are the Best Ways to Measure the Effectiveness of Health Care Marketing Campaigns? 3 Steps to Effective Metrics

July 23, 2015

// Ask the Expert, with Mark Shipley //

Mark Shipley, CEO and Strategy Director of Smith and Jones, a healthcare marketing agency specializing in hospitals and provider networksTo measure the effectiveness of your hospital’s marketing programs, design campaigns around analytics. It’s impossible to measure ROI at the end of a campaign if the goals weren’t established at the beginning. Think of measurement as a cyclical process. All marketing campaigns should begin and end with measurement.


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