Design

Innovation Shaping the Future at Jefferson Health

Steve Klasko

It’s appropriate that a health system named after the author of the famous document that begins with “When in the course of human events…” should demonstrate a strong commitment to human-centered design. Under the leadership of chief executive officer Steve Klasko, MD, MBA, recently named one of Fast Company’s Most Creative People for 2018, Jefferson Read More

Inventive Minds Chart the Future at Jefferson Health

Jefferson Health Logo

[In the Lab] // By Jane Weber Brubaker // It’s appropriate that a health system named after the author of the famous document that begins with “When in the course of human events…” should demonstrate a strong commitment to human-centered design. Under the leadership of chief executive officer Steve Klasko, MD, MBA, recently named one Read More

The Science of Hospital Journey Mapping

Shawn Gross is chief digital strategist, healthcare practice lead, at White Rhino

// By Shawn Gross // Great content marketing starts with understanding the customer’s journey. Journey mapping has become a favorite marketing tool for visualizing the customer’s experience. But what exactly are journey maps, how do you create them, and what is the best way to apply them to hospital marketing? At first glance, a customer’s Read More

Benchmarking Reveals Whether You’re a Leader or a Laggard

Ben Dillon

“Benchmarking your organization against your peers is something every health system wants to do,” says Ben Dillon, chief strategy officer at Geonetric and eHST Editorial Advisory Board member. “But in reality, how you compete is more nuanced than just comparing your organization to others by team or bed size. It’s neither easy to compare yourself to an average of Read More

Crawl Before You Walk, Walk Before You Run: Get Your SEO Fundamentals in Order

// By Mark Samber, PhD // Ranking high on search engine results pages (SERP) is probably the most important endeavor for any healthcare marketing department. After all, 60 to 70 percent of your potential customers (patients) search Google for providers. It is imperative that the bulk of your resources — infrastructure and marketing spend — Read More

4 Models for a Consumer-Centric Hospital Website

// Sponsored Post //

Before redesigning your hospital website in 2018, consider these 4 models.

Hospital websites have traditionally been structured as static brochureware — featuring limited functionality and transactional capabilities. But with healthcare consumerism in full swing, the new standard for hospital website redesign is inspired by best practices from leading B2B and B2C brands that treat their sites as living, breathing experiences.

In this eBook, you’ll learn about four modern and practical models for a more consumer-centric hospital website that also delivers measurable ROI for your C-suite. Explore how you can:

  • Create a scalable platform for integrated service line marketing programs
  • Weave inbound and content marketing strategies throughout your site
  • Deliver a more personalized web experience with the help of your EHR
  • Manage important internal cultural shifts as you embark on a redesign

You’ll also get a behind-the-scenes look at one redesign that earned recognition from the eHealthcare Leadership Awards for its Google-inspired search.

Get the eBook »

New Asthma App Facilitates At-Home Care

PJ Gorenc, operating officer for the Nemours Center for Health Delivery Innovation

In 2018, the patient digital toolkit is ever expanding. Between electronic health records, smartphones, texting, and telehealth, patients have access to a wide range of digital resources. The problem is that multiple resources come with multiple logins, passwords, and in-app experiences. Digital health can be a little overwhelming and disjointed. Recently, innovators at Nemours Children’s Read More

New Technology Platform Automates Market Research

Steve Mast, president and chief innovation officer at Delvinia

Can traditional market research keep up with the need for speed in today’s digital environment? Maybe not, if studies are carried out in the traditional way. A new technology platform, Methodify, is helping health systems in our neighbor to the north accelerate the traditional market research process. Methodify enables organizations to collect feedback and insights Read More

3 Platinum Award Winners Show How Digital Marketing Is Done

Jane Weber Brubaker

// By Jane Weber Brubaker // As healthcare organizations grow in digital marketing sophistication, they raise the bar for others, creating powerful multichannel campaigns that drive measurable results. Three organizations achieved top honors in the category of Best Marketing Campaign in the 2017 eHealthcare Leadership Awards, winning Platinum Awards. This category gives organizations the opportunity Read More

Creating a Seamless Digital Experience for Pediatric Patient Families

Nemours Launches Powerful App for Asthma Patients // By Melanie Graham // In 2018, the patient digital toolkit is ever expanding. Between electronic health records, smartphones, texting, and telehealth, patients have access to a wide range of digital resources. The problem is that multiple resources come with multiple logins, passwords, and in-app experiences. Digital health Read More

Definitive Guide to Healthcare CMS

Influence Health Definitive Guide to Healthcare CMS

// Sponsored Post //

Download this guide and get the answers to all your questions and more including:

  • Does my organization need a new healthcare website and content management system (CMS) solution?
  • What deployment model is right for us?
  • How do changing consumer behaviors impact our selection?
  • What common and advanced features should a contemporary healthcare CMS include?
  • What steps should we take to select the right CMS for our needs?
  • How do we build a business case and convince internal stakeholders to act?
  • How does my organization advance its personalization strategy?
  • How do we measure CMS success?
  • What does the future of healthcare CMS look like?

We’ve also included tactical tips and a worksheet to walk you through the process of selecting a CMS and implementing a new hospital website (or websites), including creating a shared vision and roadmap for overall organizational success.

Website strategy today means figuring out how to meet consumer expectations and deliver value to drive engagement, loyalty, and more. If your progress against rising healthcare consumer expectations is painfully slow, it might be time to move away from your legacy web content management system to a web solution with the feature sets, architecture, deployment model, and cost structure that can speed up your digital transformation efforts.

Download your copy today »

Ask the Expert: What Differentiates a Healthcare Digital Marketing Leader?

Ben Dillon

Learn How Leading Healthcare Marketers Do Digital Differently and How to Propel Your Organization Forward // By Ben Dillon // Benchmarking your organization against your peers is something every health system wants to do. But in reality, how you compete is more nuanced than just comparing your organization to others by team or bed size. Read More

Agile, Automated Market Research Platform Accelerates Insights

Methodify logo

// By Jane Weber Brubaker // Can traditional market research keep up with the need for speed in today’s digital environment? Maybe not, if studies are carried out in the traditional way. A new technology platform, Methodify, is helping health systems in our neighbor to the north accelerate the traditional market research process. Methodify enables Read More

2018 Healthcare Digital Marketing Trends Survey

2018 Healthcare Digital Marketing Trends Survey

// Sponsored Post //

For the second year in a row, Geonetric and eHealthcare Strategy & Trends collaborated to deliver the largest, most comprehensive look at the digital evolution of healthcare organizations available. In this groundbreaking survey, we heard from 249 healthcare provider organizations and 47 of your agency and vendor partners.

Our goal in delivering this report is to offer not only basic data to benchmark your organization, but also to deliver insights that will help you plan for the future of your digital operations. That’s why you’ll find a few unique elements in this report you won’t find anywhere else

  • LeaderAverageLaggard Analysis
    It’s not enough to look at the average of all organizations to understand what you need to do to succeed. With our distinct benchmarking method that allows organizations to self-report where they are outperforming or underperforming, you’ll see how leading organizations plan, budget, and execute differently from their counterparts.
  • Comparing the provider and vendor perspectives
    Perspectives from your industry peers are important, but we also find that the vendors and agencies that work with you may have a broader, and often different, understanding into what’s most important to your digital success.
  • Ample insight
    Answer summaries to individual questions are always interesting, but the deeper revelations are often found at the intersection between different questions. That’s why you’ll find interesting insights when the questions are crossed. For example, when analyzing budget and team sizes relative to the number of beds or looking at the relationship between the forecasts for both overall marketing budgets and digital marketing budgets.

What insights await you in the report?

You’ll have to read this report to find out, but here’s a sampling of some of the interesting trends we’re noticing

  • Content is hard, but also maybe the single most critical thing to digital success.
  • Hospitals want patients — that’s why they invest in digital marketing — but what’s less clear is if they’re finding success at getting those patients.
  • New challenges are emerging in the area of operational integration and digital strategy.
  • The new hot jobs in healthcare digital marketing are in content development, customer relationship management (CRM), social media, and marketing automation.
  • Marketing investment continues to shift from traditional media to digital.
  • The website redesign cycle has been slow in recent years (4-5 year cycle), but there’s a huge wave of redesigns planned and underway right now.
  • Web personalization is difficult to execute and continues to be more hype than game changing.

As you plan for 2018 and beyond, this guide will not only help you benchmark where you stand today but also better plan for future initiatives. We’re excited to see what other insights you uncover as you review this report and use the data to make informed decisions at your organization.

Download Now »

eHealthcare Leadership Award Winners: They’re Simply the Best

eHealthcare Leadership Awards

// By Jane Weber Brubaker // It’s that time of year again. The call for entries for the 2018 eHealthcare Leadership Awards is open as of May 1. This year’s award winners will be announced at a gala luncheon on November 7 at the HCIC conference in Scottsdale, Arizona. Winners are selected from nearly 1,000 Read More

Call for Entries — 2018 eHealthcare Leadership Awards

eHealthcare Leadership Awards

The Call for Entries for the 2018 eHealthcare Leadership Awards is now open. This leading awards program, which draws some 1,000 entries, exclusively recognizes the very best websites and digital communications of healthcare organizations (both large and small), online health companies, pharmaceutical/medical equipment firms, agencies/suppliers, and business improvement initiatives. These awards highlight the role of Read More

Consumer Understanding Drives Consumer Experience

Kyra Hagan

“Gaining an understanding of what drives the choice-making and loyalty of healthcare consumers is complex,” says Kyra Hagan, senior vice president and general manager, marketing & communications at Influence Health. “What we do know is that consumers’ expectations for healthcare interactions are being shaped by the personalized and convenient experiences they have grown accustomed to in other Read More

Tackling the Complexities of Online Scheduling

DocASAP Logo (Square)

Online scheduling is something we take for granted when it comes to making a dinner reservation or booking a flight. But it’s been a tough nut to crack for healthcare systems, and a source of frustration for patients when it’s not available. It seems like it should be easy. In reality, it’s complex. Upstream from Read More

Healthcare Digital Marketing Update

Ben Dillon

Get the Latest Market Research Findings to Shape Your Strategy in 2018 and Beyond

// Sponsored Post //

An eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists

Wednesday | April 18, 2018 | 1 p.m. Eastern

Your Presenter:

  • Ben Dillon, Chief Strategy Officer, Geonetric

How does your healthcare organization compare to your competition when it comes to the structure of your digital team, digtal budget and plans for the future? Are you maintaining your edge … or falling behind?

Join us on April 18 and find out!

The 2018 Healthcare Digital Marketing Trends Survey collected input from more than 240 healthcare marketers at hospitals and health systems as well as vendors and agencies.

In a 60-minute webinar on April 18, Ben Dillon, chief strategy officer at Geonetric, will share key takeaways from this just completed survey.

Register »

Online Scheduling Solution Streamlines Access at Prevea Health

Jane Weber Brubaker

// By Jane Weber Brubaker // Online scheduling is something we take for granted when it comes to making a dinner reservation or booking a flight. But it’s been a tough nut to crack for healthcare systems, and a source of frustration for patients when it’s not available. It seems like it should be easy. Read More

Empathy: The Key to Creating Meaningful Digital Experiences for Consumers

Kyra Hagan

// By Kyra Hagan // Gaining an understanding of what drives the choice-making and loyalty of healthcare consumers is complex. What we do know is that consumers’ expectations for healthcare interactions are being shaped by the personalized and convenient experiences they have grown accustomed to in other industries, like retail, hospitality, and banking. As a Read More

A New Tool That Could Transform Your Patient Communications

Progressive Web App (PWA) Characteristics

What if you could make your website more engaging and easier to access for patients on the go — even when they don’t have access to the internet — while improving your electronic communication and reducing your costs? While this may sound like a tall order, progressive web apps (PWAs) can help you accomplish all Read More

Why Progressive Web Apps Should Be on Your Roadmap

Michael Spinosa, CEO of Unleashed Technologies

// By Lisa D. Ellis // What if you could make your website more engaging and easier to access for patients on the go — even when they don’t have access to the internet — while improving your electronic communication and reducing your costs? While this may sound like a tall order, progressive web apps Read More

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