Design

Align Your Technology Goals with Customer Demands

Chris Riegger, COO, Modea

Digital experience isn’t just digital anymore. It’s not enough to build a great new website, or launch a mobile app. Your digital initiatives have to connect with and support the entire customer experience. That’s what consumers have grown to expect. It’s not good enough to optimize some parts of the customer journey for the 21st Read More

What Is Digital Transformation?

Chris Riegger, COO, Modea

Ask the Expert with Chris Riegger, COO, Modea   // By Jane Weber Brubaker // Digital experience isn’t just digital anymore. It’s not enough to build a great new website, or launch a mobile app. Your digital initiatives have to connect with and support the entire customer experience. That’s what consumers have grown to expect. Read More

How Location Details Optimize Your Digital Strategy

Katie O’Brien, director of digital strategy, UNC Health Care

Do you include your facility locations as a component of your organization’s digital strategy? If not, you could be sacrificing market share.  With a growing number of Americans turning to their mobile phones to search for healthcare providers in their area, it’s more important than ever that your website content be optimized to allow people Read More

How To Personalize Your Site Without Going Too Far

Melanie Graham

When talking about healthcare provider websites, the word “personalization” will give most people pause. With today’s heightened awareness around patient privacy and HIPAA, how can a healthcare provider effectively personalize a website without going too far? This was a question Main Line Health faced in 2015-2016 when it took on a website redesign project. The Read More

What Healthcare Can Learn from Digital Retail Brands

Dan Greenwald, CEO and chief creative officer of White Rhino

The latest technologies provide consumers with an array of conveniences — from the ability to summon a ride with a click of their phone to ordering fast food online and having it delivered right to their door. As these types of experiences increasingly become the norm, healthcare marketers are being pressed to find new ways Read More

How to Create a Personalized Web Experience Without Getting Creepy

Melanie Graham

// By Melanie Graham // When talking about healthcare provider websites, the word “personalization” will give most people pause. With today’s heightened awareness around patient privacy and HIPAA, how can a healthcare provider effectively personalize a website without going too far? This was a question Main Line Health faced in 2015-2016 when it took on Read More

2019 Healthcare Digital Marketing Trends Survey

2019 Healthcare Digital Marketing Trends Survey

// Sponsored Post //

Last year, 250 leaders in healthcare marketing shared their unique perspectives to provide the most comprehensive snapshot of the state of digital marketing in our industry. Join them today and help ensure this survey remains the must-have planning resource for digital leaders.

Complete the survey today, and you’ll receive:

  • Early access to the survey results — Be one of the first in the industry to receive an eBook with the final analysis
  • Data you need to make smart decisions — Reinforce your position as the go-to resource at your organization on trends in consumer behavior and digital marketing
  • An excuse to treat yourself — For your time, you’ll receive a $10 Amazon.com Gift Card*
  • A printed copy of the results — The first 100 respondents will receive a printed copy of the book, making it easy to reference and share within your organization

Sponsored by Geonetric and eHealthcare Strategy & Trends, the 2019 Healthcare Digital Marketing Trends Survey is an opportunity for you to help shape the marketing strategies of healthcare organizations across the country.

Take the Survey »

Ochsner Launches Website with Consumers (and CTAs) in Mind

Amber Welch, director of digital content for Ochsner Health System

We recently spoke with Amber Welch, director of digital content for Ochsner Health System, about Ochsner’s recent efforts in creating its new state-of-the-art website and tracking the results. eHST: How has the consumerization of healthcare impacted Ochsner Health System and how you operate online and through your website? AW: Our online patients expect to find what Read More

Information Architecture: Keeping Your Website User-Friendly

Jillian Penrod, MPH, MSLIS, founder of Infotistas

We all have that miscellaneous drawer somewhere in our houses. While the junk drawer seems like a great way to store small, useful household items, in many cases, it’s an ineffective solution to poor organization and hoarding. The same thing happens with websites. It can be hard to figure out a designated home for a Read More

Hospital Digital Experience Index: Webinar on Demand

Dave Wieneke and Aaron Watkins

Details from the latest study of 15 top-ranked hospitals’ websites — and takeaways you can apply at your organization

// Sponsored Post //

An eHealthcare Strategy & Trends webinar on demand for healthcare marketers and digital strategists

Your Presenters:

  • Dave Wieneke, Healthcare Practice Director, Connective DX
  • Aaron Watkins, Senior Director of Internet Strategy & Digital Content Marketing, Johns Hopkins Medicine

The latest Hospital Digital Experience Index (HDX-15) is out — and it’s chock-full of actionable insights based on detailed benchmarking and analytics.

Get an expert tour of the best digital work happening among leading organizations like Johns Hopkins, Mayo Clinic, Cleveland Clinic, and others.

Dave Wieneke, healthcare practice director at Connective DX and lead developer of the HDX-15 methodology, will highlight the emerging trends and best practices observed across these 15 top websites.

Dave will be joined by special guest Aaron Watkins, senior director of internet strategy and digital content marketing at Johns Hopkins Medicine.

You’ll Learn:

  • How to better connect with and serve your community by reflecting and representing diversity on your website
  • Why this may the the year of the phone, and how you can use digital to support it
  • Where most of your website traffic may be coming from
  • How you can respect the patient journey and personalize the digital experience

Join us on January 23 and get insights from top healthcare organizations that will help you enhance the digital experience for your website visitors.

Watch now »

The Importance of Adopting an Accessibility Mindset for Healthcare Websites

Keith Bundy, accessibility community consultant

// By Keith Bundy // Keith Bundy is an accessibility community consultant at Siteimprove. The following article is based on his speech during the 2018 eHealthcare Leadership Awards. This year, we added accessibility as a scoring criterion in the Best Overall Internet category, combining a weighted score derived from Siteimprove’s Digital Certainty Index automated tool Read More

2018 eHealthcare Leadership Award Winners Announced

// By Jane Weber Brubaker // The eHealthcare Leadership Awards program recognizes the very best websites and digital communications efforts of a wide range of healthcare organizations. This year’s winners were announced November 7 at a special presentation in Scottsdale, Arizona during the Healthcare Internet Conference, produced by Greystone.Net. More than 200 organizations received recognition Read More

Highlights: 2018-19 Best Hospitals and Best Hospital Digital Experience

Connective DX logo

Every August, U.S. News & World Report announces its “Best Hospitals Rankings and Ratings.” The “Honor Roll” is the top of the heap — a list of the 20 best hospitals overall. Inclusion on the Honor Roll is a highly coveted accolade, giving healthcare organizations a year’s worth of well-deserved bragging rights and strong motivation Read More

Nemours Children’s Launches Clinical Logistics Center, Bringing Air Traffic Control Strategies to Healthcare

Nemours Children's Health System Logo

More than a decade ago, Stephen Lawless, MD, senior vice president and chief clinical officer at Nemours Children’s Health System, recognized similarities between hospitals and airports, and decided to adopt an air traffic control “command center” model to streamline operations in the Nemours Children’s Hospital in Orlando. Nemours’ initiative, called the Clinical Logistics Center, is Read More

Is a Central “Command Center” in Your Future?

Learn how one health system developed a centralized unit to monitor its pediatric patients. // By Lisa D. Ellis // Managing the many events and crises that occur in a major children’s hospital requires a lot of oversight and coordination, not unlike skills used by air traffic controllers who coordinate flight patterns for busy airports. Read More

Voice Search Redefines The Healthcare Consumer Experience

Keir Bradshaw

“I’m Sorry, Dave, I’m Afraid I Can’t Do That…Yet.” // By Keir Bradshaw // In 1968, MGM Studios released the Stanley Kubrick/Arthur C. Clarke movie 2001: A Space Odyssey. Although not the first representation of voice interaction with computer-based artificial intelligence, the narrative elements between the lead characters, Dave and HAL 9000, foreshadow the aspirations Read More

Customer Experience and Healthcare Consumerism: Are Providers Meeting Customer Expectations?

Matt Gove, chief consumer officer, Piedmont Healthcare

How well are providers meeting the expectations of healthcare consumers? Two recent surveys shed some light on the issue.

Doctor.com surveyed 1,718 patients in 2018 to assess their needs and preferences regarding the customer experience of healthcare.

The latest survey from Kaufman Hall, on the other hand, focuses on consumerism from the provider side, and offers an analysis of where 425 respondents from 200 healthcare organizations rate.

Research Update: Looking at Consumer Expectations from Both Sides

Jane Weber Brubaker

// By Jane Weber Brubaker // How is healthcare doing in terms of meeting customer expectations? Doctor.com surveyed 1,718 patients in 2018 to assess their needs and preferences regarding the customer experience of healthcare. Kaufman Hall’s latest survey focuses on consumerism from the provider side, and offers an analysis of where 425 respondents from 200 healthcare organizations rate themselves on everything from improving customer experience to providing price transparency. In this article, we’ll share highlights from both surveys, one confirming that consumers have high expectations of providers, the other showing positive movement but slow progress in meeting those expectations.

Health Literacy 101: Don’t Frustrate Your Site Visitors

Stacy Robison, MPH, MCHES, president and co-founder of CommunicateHealth, Inc.

// By Lisa D. Ellis // Remember the last time you booked airline tickets, reserved a hotel room, or shopped online? Whether it was last week or last year, chances are that you had an excellent customer service experience. That’s because most major brands today understand the importance of catering to their online visitors and Read More

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