Design

Providence’s DexCare Platform Streamlines Access for Patients and Providers

Vaezy-Sara-Providence

Who best to solve a complex problem than someone who’s repeatedly felt its sting? That’s what leaders at Providence learned, and now their commercialization of the resulting platform, DexCare, is on track to help other healthcare organizations be discovered and match the right care with the right provider and modality at the right time.

How to Future-Proof Your Healthcare Website

ft img How to Future-Proof Your Healthcare Website

Your Presenters:

  • Kevin Smith, Assistant Vice President, Digital Engagement, Baptist Health (KY)
  • Matt Schwabel, Executive Director, Marketing Technology & Operations, UNC Health
  • Michael Kinkaid, Chief Technology Officer, Reason One
  • Stephen Barry, Product Owner, Lee Health

You’ll learn:

  • How to evaluate your current state and define the desired future state
  • Considerations for selecting the right technology
  • Best practices for gaining buy-in from stakeholders
  • How to develop a plan and timeline
  • Why a web steering committee is essential
  • How to measure success
  • And much much more!

Watch Now »

Built from Inside Providence, DexCare Creates and Markets Platform to Improve Access

Gier-Jamie-DexCare

// By Cheryl L. Serra // Providence developed DexCare, a digital platform that matches consumer needs to appropriate care. This innovation helps healthcare organizations optimize resources, improving efficiency and reducing costs. DexCare’s commercialization is set to aid other organizations in addressing the critical challenge of healthcare supply and demand.

Healthcare Digital Transformation: 9 Key Elements for Success

Minutillo-Allison-Primacy

AMCs are places where the quest for knowledge intertwines seamlessly with the commitment to healing. At the heart of every Academic Medical Center (AMC) beats a rhythm of innovation and progress. Now, overlay a complex digital ecosystem, where innovation is the currency of progress. In this dynamic landscape there’s a formidable challenge looming on the Read More

The 2024 eHealthcare Leadership Awards Are Open—Submit Your Entries Today!

Ho-Linda-UCLA-2023

This year marks the silver anniversary of the eHealthcare Leadership Awards. Join us as we celebrate 25 years of industry innovation and honor your accomplishments from the past year. The Call for Entries is officially open! The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives, highlighting the role of digital communications in achieving Read More

How to Future-Proof Your Healthcare Website

Reason One-eHST-webinar-banner-

Join us for a free webinar on Wednesday June 5 at 2 p.m. Eastern where you’ll hear from technology and digital marketing leaders including Best Site Design Platinum Award winners from the 2023 eHealthcare Leadership Awards.

You’ll learn:

  • How to evaluate your current state and define the desired future state
  • Considerations for selecting the right technology
  • Best practices for gaining buy-in from stakeholders
  • How to develop a plan and timeline
  • Why a web steering committee is essential
  • How to measure success
  • And much much more!

Register Now »

Strategic Web Consolidation: How Michigan Medicine Streamlined Its Digital Presence

Beaudoin-Denise-Michigan-Medicine-v2

In a time when digital presence is paramount, many healthcare organizations may face the challenge of maintaining a cohesive online identity. At Michigan Medicine, the academic medical center of the University of Michigan, departments across the medical school, research facilities, and health centers developed independent websites to communicate externally. But without a centralized governance structure, Read More

Navigating the Minefield of Academic Medical Center Digital Transformations

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// By Allison Minutillo // Academic Medical Centers (AMCs) merge knowledge and healing with innovation. In a complex digital ecosystem, transformation is essential. This article explores key drivers, universal challenges, and success elements crucial for healthy digital shifts. Discover how your digital project can become a catalyst for transformation within your organization.

25 Years of Celebrating Excellence: eHealthcare Leadership Awards Are Open

25th annual ehla-logo

// By Susan Dubuque // This year marks the silver anniversary of the eHealthcare Leadership Awards. Join us as we celebrate 25 years of industry innovation and honor your accomplishments from the past year. The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives. The Call for Entries is officially open!

Digital Transformation of Michigan Medicine Through Strategic Web Consolidation

Michigan Medicine logo

// By Althea Fung // Faced with fragmented digital identities across departments, Michigan Medicine, the academic medical center of the University of Michigan, unified its digital presence, overcoming the lack of centralized governance. Discover how Michigan Medicine streamlined 300 websites into four, unifying its brand identity and enhancing the user experience.

Does Your Hospital or Health System Website Align with Your Brand?

Cyr-Matt-Primacy

When your website doesn’t reflect who you are today, it’s time for a change. Connecticut Children’s launched its new website in January. “The last time we had a major overhaul was in 2017, so in website years, that is ancient in many ways,” says Christina DiBona, marketing director. She describes the old site’s navigation as Read More

Enhancing Patient Experience with Effective Provider Data Management Strategies

Enhancing Patient Experience with Effective Provider Data Management Strategies png

Your Presenters:

  • Jeff Stewart, VP of Strategic Marketing, CHRISTUS Health
  • Val Lopez, Assistant Vice President, Digital Marketing and Technology, Baptist Health
  • Jessica West, Director, Content & Media, Piedmont
  • Keir Bradshaw, EVP, Solution Consultant, MERGE

You’ll learn:

  • Insights into how precise provider data impacts patient trust and the overall efficiency of healthcare delivery systems.
  • How innovative technologies and systems can assist in the effective management and maintenance of provider data to ensure compliance and enhance patient care.
  • Best practices for implementing a robust provider data management strategy that can directly improve the patient experience.

And much much more!

Watch Now »

How Top Healthcare Organizations Use Rich Media to Attract and Engage Patients

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Each year, the eHealthcare Leadership Awards recognizes excellence in healthcare digital marketing. The 2023 awards ceremony was held in November at HCIC in Los Angeles, and throughout this year, we showcase award-winning entries. Best Rich Media is one of 30 categories healthcare organizations and their agencies could enter. According to Google, “Rich media is a digital Read More

Connecticut Children’s New Website Mirrors Its Reality

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When your website doesn’t reflect who you are today, it’s time for a change. // By Jane Weber Brubaker // Connecticut Children’s launched its new website in January. “The last time we had a major overhaul was in 2017, so in website years, that is ancient in many ways,” says Christina DiBona, marketing director. She Read More

Best Rich Media: Who Won, and Why?

jane-brubaker

Find out how top healthcare organizations use rich media to attract and engage patients, and how interactive experiences can meet critical training needs. // By Jane Weber Brubaker // Each year, the eHealthcare Leadership Awards recognizes excellence in healthcare digital marketing. The 2023 awards ceremony was held in November at HCIC in Los Angeles, and Read More

Where Does CRM Stand in Addressing Today’s Healthcare Challenges?

Bob Cummings

The high cost and amount of churn in the healthcare CRM market have had many marketing leaders wondering if the huge investment they made was worth it. And those who still shop for the right solution wonder where to turn. But the need for flexible solutions that meet organizational needs has never been greater, as Read More

Set Your Healthcare Marketing Up for Success in 2024

Needham-Marc-Combinaut-1

2023 was a tough year for healthcare marketers. Budgets were cut, priorities slid in a dozen different directions at once, and tools we’ve used for decades became poisoned chalices locked behind glass by our Security and Compliance teams. 2024 looks like it is going to be a year of recovery: healthier margins, more favorable patient Read More

Privacy-First: How to Ensure Your Healthcare Marketing Aligns with HIPAA

Your Presenters:

  • Ray Mina, Head of Marketing, Freshpaint
  • Doriann Cain, Partner, Faegre Drinker
  • Bridget O’Connor, COO, Fortalice Solutions
  • Edward Rafalski, Chief Strategy & Marketing Officer, BayCare Health System

You’ll learn:

  • What it means to be privacy-first.
  • Who needs to be involved in process change.
  • How to have constructive conversations with legal and compliance.
  • Why web trackers don’t comply with HIPAA.
  • Which tools you need a BAA (Business Associate Agreement) for.
  • What to do if you can’t get a BAA.

And much much more!

Watch Now »

Healthcare Personalization Guide

Healthcare Personalization Guide

Unlock the Power of Healthcare Personalization While Respecting Patient Privacy

You’ll learn:  

  • Do’s and don’ts for personalizing digital health experiences
  • How to balance personalization and patient privacy under current regulations
  • Expert insights from Phase2’s data privacy and digital experience specialists
  • And much more!

Download Now »

Two Easy Things Healthcare Marketers Can Do to Start 2024 with a Bang

This is the perfect time to turbocharge your marketing efforts, demonstrate success, and give your patients the best possible digital experience. // By Marc Needham // 2023 was a tough year for healthcare marketers. Budgets were cut, priorities slid in a dozen different directions at once, and tools we’ve used for decades became poisoned chalices Read More

Lehigh Valley Health Network Leverages Digital Tools to Enhance Organizational Culture

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In today’s healthcare environment, enhancing organizational culture has never been more important or challenging. It requires dedicated focus and the need for marketers to adapt to more diverse employee, leader, and physician communication needs. How do you build and maintain a strong organizational culture in a rapidly growing health system? That’s the challenge Lehigh Valley Read More

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