Provider Data Management: The Foundation for a Supercharged Marketing Strategy

Watch this webinar to discover how Summit Health improved provider data management and how it enables more patients to find and access care — and how you can too.

Your Presenters:

• Stephanie Scotto, MHA, Senior Manager, Web Operations VillageMD, Summit Health, CityMD
• Rachelle Montano, MS, RD, MBA, Vice President, Clinical Strategy, Loyal

You’ll learn:

• Why having all provider data in a single, unified platform, is the key to a powerful marketing strategy
• How clinical taxonomy can enhance and connect patients to the most appropriate care provider
• Best practice takeaways from Summit Health for other health systems considering leveling-up their provider data management tools to achieve business objectives.

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CRM: How to Optimize Your Tech Stack to Attract and Retain Patients

Join us for a free webinar on Wednesday October 9 at 2 p.m. ET to learn how your organization can drive growth, deliver comprehensive, patient-centered care, and stay competitive in today’s rapidly changing healthcare environment.

You’ll learn:

• Why an EHR system alone may not be enough
• How Virtua Health uses the CRM to uncover opportunities for service line growth
• How HonorHealth’s CRM team reaches out to internal clients as strategic partners
• How integrated systems enable data sharing and improve care coordination
• How you can use CRM solutions to manage patient and prospect relationships across multiple touchpoints.

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Mastering Digital Content in the Age of Zero-Click Search and AI Overviews: Real Strategies for Healthcare Marketers

Your Panelists:

• Leslie Cozatt, Executive Marketing Consultant, Providence
• Laura Kuechenmeister, Corporate Director of Content Marketing & Design, Emory Healthcare
• Kirsten Lecky, EVP Insights and Growth, WG Content
• Bridget Reuter, Service Line Marketing Manager, Virtua Health

Watch this webinar to hear from these powerhouse healthcare brands that are successfully adapting their strategies:

• Emory Healthcare: Discover how Emory is leveraging immersive storytelling to captivate and engage their audience.
• Providence: Leslie Cozatt, Executive Marketing Consultant, will discuss the evolution of blogs from awareness-building tools to thought leadership platforms driven by subject matter experts (SMEs).
• Virtua Health: Bridget Reuter, Service Line Marketing Manager, will highlight the use of predictive AI and electronic medical records (EMR) in targeted email marketing.
• WG Content: Kirsten Lecky, EVP, Insights and Growth will provide an overview of the big picture in digital content shifts across hundreds of clients and thousands of projects. She’ll share what content trends are emerging and where organizations are investing.

 
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Focus on Healthcare Websites: Designing Digital Experiences to Meet the Needs of Today’s Consumers and Drive Organizational Strategies

In this new report from eHealthcare Strategy & Trends, you’ll get an inside look at healthcare website transformations from leading hospitals and health systems around the country.

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Is Your Healthcare Website Ready for the Digital Future?

Advancements in digital technology are rapidly changing how consumers make decisions — especially about their healthcare. By integrating digital solutions into hospital websites, consumers have more access to the information they need. Hear from a panel of digital marketing leaders as they share best practices for future-proofing health system websites.

The Health System Digital Front Door: Enhancing Patient Access, Engagement, and Experience

A new eHealthcare Strategy & Trends member roundtable, featuring winners from the 2023 eHealthcare Leadership Awards

Your Panelists:

• Jennifer Segalini, VP of Strategy at Phase2
• Amanda Jones, Senior Director of Digital Engagement at Geisinger
• Jennifer Mackendree, System Director of Marketing at Health First
• Nardeep Singh, Marketing Technology Manager at Renown Health

In this session, you’ll learn:

• The breadth, scope, and depth of DFD strategies and tools
• Best practices for implementing a DFD
• Practical tips for enhancing patient engagement and satisfaction
• How a DFD can impact marketing outcomes
• How to prioritize DFD investments for maximum impact
• And much more!

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Focus on CRM: Success Stories from Leading Healthcare Organizations

In this new report from eHealthcare Strategy & Trends, you’ll get an inside look at the current CRM landscape in healthcare and discover how hospitals and health systems around the country use it to streamline data and drive growth.

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Prep for the Future of Websites: How Three Health Systems Create a Better Web Experience for Patients

// By Althea Fung // Advancements in digital technology are rapidly changing how consumers make decisions — especially about their healthcare. By integrating digital solutions into hospital websites, consumers have more access to the information they need. Hear from a panel of digital marketing leaders as they share best practices for future-proofing health system websites.

Mastering Digital Content in the Age of Zero-Click Search and AI Overviews: Real Strategies for Healthcare Marketers

Wednesday | August 28, 2024 | 2 p.m. Eastern

Your Panelists:

• Leslie Cozatt, Executive Marketing Consultant, Providence
• Laura Kuechenmeister, Corporate Director of Content Marketing & Design, Emory Healthcare
• Kirsten Lecky, EVP Insights and Growth, WG Content
• Bridget Reuter, Service Line Marketing Manager, Virtua Health

Join us to hear from these powerhouse healthcare brands that are successfully adapting their strategies:

• Emory Healthcare: Discover how Emory is leveraging immersive storytelling to captivate and engage their audience.
• Providence: Leslie Cozatt, Executive Marketing Consultant, will discuss the evolution of blogs from awareness-building tools to thought leadership platforms driven by subject matter experts (SMEs).
• Virtua Health: Bridget Reuter, Service Line Marketing Manager, will highlight the use of predictive AI and electronic medical records (EMR) in targeted email marketing.
• WG Content: Kirsten Lecky, EVP, Insights and Growth will provide an overview of the big picture in digital content shifts across hundreds of clients and thousands of projects. She’ll share what content trends are emerging and where organizations are investing.

 
Register Now »

The Health System Digital Front Door: Enhancing Patient Access, Engagement, and Experience

A new eHealthcare Strategy & Trends member roundtable, featuring winners from the 2023 eHealthcare Leadership Awards

Wednesday | August 7, 2024 | 2 p.m. Eastern

Your Panelists:

• Jennifer Segalini, VP of Strategy at Phase2
• Amanda Jones, Senior Director of Digital Engagement at Geisinger
• Jennifer Mackendree, System Director of Marketing at Health First
• Nardeep Singh, Marketing Technology Manager at Renown Health

In this session, you’ll learn:

• The breadth, scope, and depth of DFD strategies and tools
• Best practices for implementing a DFD
• Practical tips for enhancing patient engagement and satisfaction
• How a DFD can impact marketing outcomes
• How to prioritize DFD investments for maximum impact
• And much more!

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Providence’s DexCare Platform Streamlines Access for Patients and Providers

Who best to solve a complex problem than someone who’s repeatedly felt its sting? That’s what leaders at Providence learned, and now their commercialization of the resulting platform, DexCare, is on track to help other healthcare organizations be discovered and match the right care with the right provider and modality at the right time.

How to Future-Proof Your Healthcare Website

Your Presenters:

• Kevin Smith, Assistant Vice President, Digital Engagement, Baptist Health (KY)
• Matt Schwabel, Executive Director, Marketing Technology & Operations, UNC Health
• Michael Kinkaid, Chief Technology Officer, Reason One
• Stephen Barry, Product Owner, Lee Health

You’ll learn:

• How to evaluate your current state and define the desired future state
• Considerations for selecting the right technology
• Best practices for gaining buy-in from stakeholders
• How to develop a plan and timeline
• Why a web steering committee is essential
• How to measure success
• And much much more!

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Mobile Apps for Healthcare Providers: Your Patients Need More Than Just a Portal.

An investment in mobile is essential to compete in today’s healthcare marketplace. But should you build or buy?

Meeting customers where they are — on devices they use, in ways that are familiar and seamless — continues to separate leaders from laggards in the healthcare provider space.

Mobile-first strategies, particularly mobile apps, have become a critical part of these efforts.

The mobile app conversation is not a simple one, even if the choices themselves are relatively straightforward: build your own proprietary mobile app or use an existing EHR-provided app, such as Epic’s MyChart.

Download this new white paper today to get insights on how to lead your organization to the right decision.

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Built from Inside Providence, DexCare Creates and Markets Platform to Improve Access

// By Cheryl L. Serra // Providence developed DexCare, a digital platform that matches consumer needs to appropriate care. This innovation helps healthcare organizations optimize resources, improving efficiency and reducing costs. DexCare’s commercialization is set to aid other organizations in addressing the critical challenge of healthcare supply and demand.

Boost Your Conversions and Improve Health Outcomes with Superior User Experiences

“Great user experiences don’t just boost conversions. They demonstrate respect for patients’ time, create a sense of trust, and improve health outcomes,” writes Marc Needham. “Math and I never got along very well when I was a kid. I scraped by but found it difficult to get excited about the subject, a fact reflected in Read More

Healthcare Digital Transformation: 9 Key Elements for Success

AMCs are places where the quest for knowledge intertwines seamlessly with the commitment to healing. At the heart of every Academic Medical Center (AMC) beats a rhythm of innovation and progress. Now, overlay a complex digital ecosystem, where innovation is the currency of progress. In this dynamic landscape there’s a formidable challenge looming on the Read More

The 2024 eHealthcare Leadership Awards Are Open—Submit Your Entries Today!

This year marks the silver anniversary of the eHealthcare Leadership Awards. Join us as we celebrate 25 years of industry innovation and honor your accomplishments from the past year. The Call for Entries is officially open! The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives, highlighting the role of digital communications in achieving Read More

The Secret Patient Conversion Killer Hiding on Your Website: How One Change Boosted Online Appointments by 300 Percent

// By Marc Needham // Great user experiences don’t just boost conversions. They demonstrate respect for patients’ time, create a sense of trust, and improve health outcomes. Learn how fixing one thing on your website could triple your online bookings and help patients find the care they need.

Strategic Web Consolidation: How Michigan Medicine Streamlined Its Digital Presence

In a time when digital presence is paramount, many healthcare organizations may face the challenge of maintaining a cohesive online identity. At Michigan Medicine, the academic medical center of the University of Michigan, departments across the medical school, research facilities, and health centers developed independent websites to communicate externally. But without a centralized governance structure, Read More

Navigating the Minefield of Academic Medical Center Digital Transformations

// By Allison Minutillo // Academic Medical Centers (AMCs) merge knowledge and healing with innovation. In a complex digital ecosystem, transformation is essential. This article explores key drivers, universal challenges, and success elements crucial for healthy digital shifts. Discover how your digital project can become a catalyst for transformation within your organization.

25 Years of Celebrating Excellence: eHealthcare Leadership Awards Are Open

// By Susan Dubuque // This year marks the silver anniversary of the eHealthcare Leadership Awards. Join us as we celebrate 25 years of industry innovation and honor your accomplishments from the past year. The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives. The Call for Entries is officially open!

Digital Transformation of Michigan Medicine Through Strategic Web Consolidation

// By Althea Fung // Faced with fragmented digital identities across departments, Michigan Medicine, the academic medical center of the University of Michigan, unified its digital presence, overcoming the lack of centralized governance. Discover how Michigan Medicine streamlined 300 websites into four, unifying its brand identity and enhancing the user experience.

Does Your Hospital or Health System Website Align with Your Brand?

When your website doesn’t reflect who you are today, it’s time for a change. Connecticut Children’s launched its new website in January. “The last time we had a major overhaul was in 2017, so in website years, that is ancient in many ways,” says Christina DiBona, marketing director. She describes the old site’s navigation as Read More

Enhancing Patient Experience with Effective Provider Data Management Strategies

Your Presenters:

• Jeff Stewart, VP of Strategic Marketing, CHRISTUS Health
• Val Lopez, Assistant Vice President, Digital Marketing and Technology, Baptist Health
• Jessica West, Director, Content & Media, Piedmont
• Keir Bradshaw, EVP, Solution Consultant, MERGE

You’ll learn:

• Insights into how precise provider data impacts patient trust and the overall efficiency of healthcare delivery systems.
• How innovative technologies and systems can assist in the effective management and maintenance of provider data to ensure compliance and enhance patient care.
• Best practices for implementing a robust provider data management strategy that can directly improve the patient experience.

And much much more!

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How Top Healthcare Organizations Use Rich Media to Attract and Engage Patients

Each year, the eHealthcare Leadership Awards recognizes excellence in healthcare digital marketing. The 2023 awards ceremony was held in November at HCIC in Los Angeles, and throughout this year, we showcase award-winning entries. Best Rich Media is one of 30 categories healthcare organizations and their agencies could enter. According to Google, “Rich media is a digital Read More