A campaign-style rollout of the Beekeeper app reframes how Southeast Georgia Health System connects with its workforce. Read on to see how strong creative and on-the-ground activation turned an internal communication tool into something team members will use.
// By Therese Lockemy, MBA // The Billings Clinic location strategy webinar generated more questions than the panel could address live. In this follow-up, leaders from Billings Clinic and Geonetric share insights on what deserves a location profile, how to manage data across a growing health system, and how website structure can support search and AI discovery.
The Kids Mental Health Foundation designs digital experience around behavior, helping families and communities find support when they need it most. Through the website, the organization delivers on its mission to make mental health information and resources accessible, actionable, and easy to navigate.
CRM is becoming an enterprise capability that connects marketing strategy with patient needs. In this new report, we explore how health systems use CRM to support the patient journey. You’ll find valuable insights that will help you build a more connected CRM strategy that strengthens patient engagement and delivers strategic benefit for your organization.
// By Susan Dubuque // A campaign-style rollout of the Beekeeper app reframes how Southeast Georgia Health System connects with its workforce. Read on to see how strong creative and on-the-ground activation turned an internal communication tool into something team members will use.
Navigate to the AdventHealth website for the first time and you’ll find images and content that apply to any healthcare consumer. But the moment you click on a specific service line or blog, that experience starts to change. Learn how AdventHealth uses CRM to personalize the consumer journey without compromising HIPAA regulations.
// By Susan Dubuque // The Kids Mental Health Foundation designs digital experience around behavior, helping families and communities find support when they need it most. Through the website, the organization delivers on its mission to make mental health information and resources accessible, actionable, and easy to navigate.
Healthcare organizations have invested heavily in marketing technology, yet many marketing teams still struggle with disconnected systems, fragmented data, and growing pressure to demonstrate business value. Learn how healthcare organizations connect existing technology, data, and teams to provide the foundation for stronger governance, better patient experiences, and more meaningful measurement.
// By Wendy Margolin // Navigate to the AdventHealth website for the first time and you’ll find images and content that apply to any healthcare consumer. But the moment you click on a specific service line or blog, that experience starts to change. Learn how AdventHealth uses CRM to personalize the consumer journey without compromising HIPAA regulations.
A new eHealthcare Strategy & Trends member roundtable featuring winners from the 2025 eHealthcare Leadership Awards
Presented August 4, 2026
Panelists:
Moderator:
Here are some of the topics that will be covered:
// By Therese Lockemy, MBA // Healthcare organizations have invested heavily in marketing technology, yet many marketing teams still struggle with disconnected systems, fragmented data, and growing pressure to demonstrate business value. Learn how healthcare organizations connect existing technology, data, and teams to provide the foundation for stronger governance, better patient experiences, and more meaningful measurement.
Presented July 15, 2026
A new eHealthcare Strategy & Trends webinar with insights from Ours Privacy
Your Presenters:
Moderated by:
You’ll learn:
In March 2026, eHealthcare Strategy & Trends hosted The Future of Hospital Websites, a virtual summit that explored the strategies, technologies, and governance models shaping the next generation of hospital and health system websites. In this new report, you’ll find key insights and actionable takeaways from every session of the summit.
As health systems expand through partnerships, acquisitions, and regional growth, maintaining accurate and useful location information becomes increasingly difficult. Here, we look at how Billings Clinic moved from fragmented location content to a more scalable, patient-centered model, and why that work now matters for access, search visibility, and AI-enabled discovery.
// By Therese Lockemy, MBA // As health systems expand through partnerships, acquisitions, and regional growth, maintaining accurate and useful location information becomes increasingly difficult. Here, we look at how Billings Clinic moved from fragmented location content to a more scalable, patient-centered model, and why that work now matters for access, search visibility, and AI-enabled discovery.
During a period of rapid growth through acquisitions, a health system may not have the luxury of time needed for a full website redesign. Read on to learn how targeted improvements vs. a complete website overhaul delivered value more quickly for The University of Kansas Health System.
// By Althea Fung // During a period of rapid growth through acquisitions, a health system may not have the luxury of time needed for a full website redesign. Read on to learn how targeted improvements vs. a complete website overhaul delivered value more quickly for The University of Kansas Health System.
Hospital websites are no longer just a place to publish service line content, provider profiles, and location pages. They now sit at the center of a much bigger job. Read on for practical advice on building a hospital website that can keep up with what comes next.
AI in Healthcare Marketing June 2026 Day 3 Session 2
Presented June 17, 2026 at 2:30 p.m. Eastern
Panelists:
Moderated by:
You’ll learn how to:
AI in Healthcare Marketing June 2026 Day 3 Session 1
Presented June 17, 2026 at 1 p.m. Eastern
Panelists:
Moderated by:
You’ll learn how to:
AI in Healthcare Marketing June 2026 Day 2 Session 2
Presented June 16, 2026 at 2:30 p.m. Eastern
Panelists:
Moderated by:
Learn how consumers across different segments want healthcare organizations to communicate about the role of AI in diagnosis, decision support, and the patient experience — and what builds confidence, transparency, and comfort as AI becomes a more visible part of care delivery.
AI in Healthcare Marketing June 2026 Day 2 Session 1
Presented June 16, 2026 at 1 p.m. Eastern
Panelists:
Moderated by:
After this session, participants will be able to:
AI in Healthcare Marketing June 2026 Day 1 Opening Keynote
Presented June 15, 2026
Panelists:
Moderated by:
What you’ll learn:
Digital experience can either drive loyalty or drive patients away. Leaders from Cleveland Clinic, Renown Health, MDRG, and SearchStax weigh in on findings from recent research. Read on to learn from these experts how you can create digital experiences that strengthen your relationship with patients and consumers.
// By Therese Lockemy, MBA // Hospital websites are no longer just a place to publish service line content, provider profiles, and location pages. They now sit at the center of a much bigger job. Read on for practical advice on building a hospital website that can keep up with what comes next.