// By Therese Lockemy, MBA // Hospital websites are no longer just a place to publish service line content, provider profiles, and location pages. They now sit at the center of a much bigger job. Read on for practical advice on building a hospital website that can keep up with what comes next.
AI in Healthcare Marketing June 2026 Day 2 Session 2
Tuesday | June 16, 2026 | 2:30 p.m. Eastern
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Moderated by:
Learn how consumers across different segments want healthcare organizations to communicate about the role of AI in diagnosis, decision support, and the patient experience — and what builds confidence, transparency, and comfort as AI becomes a more visible part of care delivery.
AI in Healthcare Marketing June 2026 Day 2 Session 1
Tuesday | June 16, 2026 | 1 p.m. Eastern
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After this session, participants will be able to:
It’s not too late to sign up for AI in Healthcare Marketing Week, eHealthcare Strategy & Trends’ new virtual summit. We offer it at no charge to employees of healthcare provider organizations. Don’t miss this opportunity to hone your AI knowledge and learn how you can bring greater value to your organization.
// By Jane Weber Brubaker // It’s not too late to sign up for AI in Healthcare Marketing Week, eHealthcare Strategy & Trends’ new virtual summit. We offer it at no charge to employees of healthcare provider organizations. Don’t miss this opportunity to hone your AI knowledge and learn how you can bring greater value to your organization.
// By Char Wilson // Digital experience can either drive loyalty or drive patients away. Leaders from Cleveland Clinic, Renown Health, MDRG, and SearchStax weigh in on findings from recent research. Read on to learn from these experts how you can create digital experiences that strengthen your relationship with patients and consumers.
Tuesday | June 30, 2026 | 2 p.m. Eastern
Discover Exclusive Insights from a Survey of 120 Healthcare Marketing Leaders
Your Presenter:
Moderated by:
You’ll learn:
Panelists from Roper St. Francis Healthcare, Emory Healthcare, Reason One, and WG Content explain why better healthcare design is not just about look and feel. It is about reducing friction, building trust, and making access easier for patients.
AI in Healthcare Marketing June 2026 Day 3 Session 1
Wednesday | June 17, 2026 | 1 p.m. Eastern
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You’ll learn how to:
This new report brings together those insights to help guide your next steps. We offer practical ideas and real-world examples you can apply as you shape your organization’s approach to AI.
The 2026 eHealthcare Leadership Awards Call for Entries is officially open! In its 27th year, the eHealthcare Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, videos, campaigns, and other digital initiatives that drive marketing and business success across the healthcare industry. The deadline for submitting entries is June 26, 2026.
// By Therese Lockemy, MBA // Panelists from Roper St. Francis Healthcare, Emory Healthcare, Reason One, and WG Content explain why better healthcare design is not just about look and feel. It is about reducing friction, building trust, and making access easier for patients.
// By Susan Dubuque // The 2026 eHealthcare Leadership Awards Call for Entries is officially open! In its 27th year, the eHealthcare Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, videos, campaigns, and other digital initiatives that drive marketing and business success across the healthcare industry. The deadline for submitting entries is June 26, 2026.
Leaders from Hackensack Meridian Health, CHRISTUS Health, and Intermountain Health share their vision for using AI, authentication, and tighter portal integration to reduce friction and make it easier for patients to get care. Read on for a forward-looking vision you can use to reimagine your organization’s digital ecosystem.
AI in Healthcare Marketing June 2026 Day 3 Session 2
Wednesday | June 17, 2026 | 2:30 p.m. Eastern
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Moderated by:
You’ll learn how to:
AI in Healthcare Marketing June 2026 Day 1 Opening Keynote
Monday | June 15, 2026 | 2 p.m. Eastern
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A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends
June 15-18, 2026
Artificial intelligence is transforming every aspect of healthcare, but what does that really mean for marketing?
From predictive modeling to generative content, AI has the potential to reshape how health systems engage consumers, manage campaigns, and allocate resources. But for senior marketing leaders, the path forward isn’t about shiny new objects — it’s about strategy, structure, and scalability.
Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.
Presented April 22, 2026
Your Presenters:
Moderated by:
You will learn:
// By Jane Weber Brubaker // Leaders from Hackensack Meridian Health, CHRISTUS Health, and Intermountain Health share their vision for using AI, authentication, and tighter portal integration to reduce friction and make it easier for patients to get care. Read on for a forward-looking vision you can use to reimagine your organization’s digital ecosystem.
For years, hospital websites have tried to be everything at once. Along the way, they’ve grown more complex, crowded, and often difficult for patients to use. Learn how leading organizations build websites with intention and turn digital experiences into measurable drivers of engagement, access, and care.
// By Susan Dubuque // For years, hospital websites have tried to be everything at once. Along the way, they’ve grown more complex, crowded, and often difficult for patients to use. Learn how leading organizations build websites with intention and turn digital experiences into measurable drivers of engagement, access, and care.
AI already helps health systems work faster and more efficiently. But the bigger opportunity, according to leaders from Hackensack Meridian Health, Wellstar, BPD, and Marx Advisory, uses AI to fundamentally reshape how healthcare organizations operate and engage patients. The challenge now is balancing speed, innovation, and trust.
AI search and changing consumer behaviors may be reducing website traffic, but healthcare leaders say hospital websites are becoming more important, not less. Here, digital leaders from UCI Health, HonorHealth, and Symetris share how websites are evolving into high-intent, action-driving hubs powered by structured data, smarter workflows, and measurable ROI.
// By Jane Weber Brubaker // AI already helps health systems work faster and more efficiently. But the bigger opportunity, according to leaders from Hackensack Meridian Health, Wellstar, BPD, and Marx Advisory, uses AI to fundamentally reshape how healthcare organizations operate and engage patients. The challenge now is balancing speed, innovation, and trust.
Hospital Websites Day 5 Closing Keynote
Presented March 13, 2026 at 2:30 p.m. Eastern
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