by Cheryl Haas Nationwide Children’s Hospital, located in Columbus, OH, is one of America’s leading providers of pediatric care and serves a 32-county area in south central Ohio. Much of that area encompasses rural communities where the barriers to accessing public health are significant. Issues such as reliable transportation, babysitting services, and time to travel Read More
by Mark S. Gothberg “Humans are fundamentally emotional – rather than analytical – in how they process information and make decisions, and there is no better way to connect with someone’s emotions than through stories,” says Betsy Chapin Taylor, principal consultant for Third Sector Strategy, a healthcare philanthropy consulting firm. Compelling communication weaves together emotion, Read More
Ask The Expert with Daniel Fell On balance, most hospital system websites are consumer-oriented, meaning the content and its presentation are organized to appeal to patients and potential patients. Although some sites have links to unique content for other user audiences such as employees and healthcare professionals – and a few even utilize prominent tabs Read More