Collaboration: The New Gold Standard for Successful Healthcare Organizations

The pandemic had a silver lining. It took a wrecking ball to the walls that have separated internal departments within health systems. Organizations battling COVID-19 had to break down the silos, join forces, and learn to collaborate in new ways. These newly acquired skills are valuable in a post-pandemic world as well.

Health systems that forge internal alliances unleash their collective strengths and leverage competitive strengths to lead their organizations and the industry in innovation and transformation.

This report is a collection of our best articles on the value of collaboration, with interviews from healthcare leaders who have successfully built coalitions, worked across departmental lines, and brought teams together to accomplish what their organizations needed most.

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Northwell Health’s Technology Initiatives Proved Invaluable During COVID

When the pandemic hit New York City, Northwell Health became a proving ground for new technology solutions to help mitigate the extreme challenges. Having an agile in-house team capable of creating sophisticated new solutions is “a tremendous muscle for the organization,” says Emily Kagan Trenchard. Northwell Health’s homegrown native app, winner of a platinum award Read More

Northwell Health Takes Digital Patient Experience to New Heights

// By Jane Weber Brubaker // When the pandemic hit New York City, Northwell Health became a proving ground for new technology solutions to help mitigate the extreme challenges. Having an agile in-house team capable of creating sophisticated new solutions is “a tremendous muscle for the organization,” says Emily Kagan Trenchard. Northwell Health’s homegrown native Read More

Overcoming Pandemic-Related Team Communications Challenges

“Hospital and health system marketers and digital teams can stand tall at the end of 2021 and look back at a year in which they triumphed over some of their greatest challenges yet,” writes Jared Johnson of the Healthcare Rap podcast; he is also a member of the eHST Editorial Advisory Board.  Here’s an excerpt Read More

Coming Together for Patients: 2021 Year in Review

// By Jared Johnson // Hospital and health system marketers and digital teams can stand tall at the end of 2021 and look back at a year in which they triumphed over some of their greatest challenges yet. When considering everything that the industry went through and learned in 2021, it was a year that Read More

Heading Off Misinformation With a Collaborative Approach

The internet is rife with misinformation. During the COVID pandemic, when we’re all desperate for facts, getting the wrong information can have consequences for communities. For Hartford HealthCare, a seven-hospital health system serving Connecticut and parts of Rhode Island and Massachusetts, a collaborative approach allowed the communications and marketing teams to disseminate valuable information across Read More

Hartford HealthCare Dispels Misinformation Through Multichannel Communications Strategy

// By Althea Fung // Hartford HealthCare delivered a steady flow of information for both internal and external stakeholders during the pandemic, and now as it coordinates vaccinations. Virtual news conferences broadcast on Facebook Live and online hub VacciNation kept everyone informed. The internet is rife with misinformation. During the COVID pandemic, when we’re all Read More

Using AI To Help Overcome Vaccine Hesitancy

“As COVID-19 vaccine rollouts continue, it is clear that hope is on the horizon,” says Betsy Keller of Welltok. “But healthcare marketers know there are still challenges ahead in overcoming vaccine hesitancy before we inoculate enough people to achieve herd immunity and return to a more normal way of life.” Here’s an excerpt from Keller’s Read More

When Digital Platforms for Scheduling COVID-19 Vaccination Appointments Leave Some Seniors Shut Out, Others Step In to Help

// By Jim Samuel // Scheduling appointments for the COVID-19 vaccine was supposed to be easy because of digital tools. But digital tools have proven difficult to use for many older Americans. To help, some hospitals, health systems, and public health departments have embraced older technology, while community residents have stepped in to help. Adults Read More

How Technology Can Help Manage the Crush of Vaccine Demand

On January 13, the headline on NJ.com read “Major expansion of New Jersey COVID vaccine eligibility starts tomorrow.” Overnight, 4.47 million New Jersey residents age 65 and older and those between 16 and 64 with certain medical conditions became eligible to receive a vaccination at one of the state’s 123 approved sites. “New Jersey opened Read More

How AI Can Boost COVID-19 Vaccine Adoption

// By Betsy Keller // As COVID-19 vaccine rollouts continue, it is clear that hope is on the horizon. But healthcare marketers know there are still challenges ahead in overcoming vaccine hesitancy before we inoculate enough people to achieve herd immunity and return to a more normal way of life. Fortunately, new tools are available Read More

When Your State Opens Vaccine Eligibility Floodgates, How Do You Keep Up with Demand?

// By Jane Weber Brubaker // On January 13, the headline on NJ.com read “Major expansion of New Jersey COVID vaccine eligibility starts tomorrow.” Overnight, 4.47 million New Jersey residents age 65 and older and those between 16 and 64 with certain medical conditions became eligible to receive a vaccination at one of the state’s Read More

The Digital Team’s Important Role in COVID-19 Vaccinations

// By Jared Johnson //  Ask the Expert with Zain Ismail, Principal Transformation Consultant, Strategy and Digital Health, Henry Ford Health System This chapter of the pandemic is the time for nonclinical teams to shine, according to Zain Ismail, principal transformation consultant for the Henry Ford Health System. In particular, digital marketing and communications teams Read More

What We’ve Learned from COVID-19 — and How We Can Use the Knowledge to Improve Patients’ and Providers’ Lives

// By Dalal Haldeman, Ph.D. // The great difficulties we’ve faced in 2020 with regard to the COVID-19 pandemic are clear for us all, though our experiences may differ in the details, whether navigating patient surges or having our daily routines altered in ways both subtle and profound — or in the most horrific of Read More