CRM: How to Optimize Your Tech Stack to Attract and Retain Patients
Your Presenters:
- Mike Sonnentag, Senior Service Line Marketing Strategist, Virtua Health
- Seth Kaplan, Director, Marketing and Customer Engagement, HonorHealth
- Ross Therrien, Enterprise Account Executive (Healthcare), LeadSquared
Moderated by:
- Jane Weber Brubaker, Executive Editor, Plain-English Health Care
You’ll learn:
- Why an EHR system alone may not be enough
- How Virtua Health uses the CRM to uncover opportunities for service line growth
- How HonorHealth’s CRM team reaches out to internal clients as strategic partners
- How integrated systems enable data sharing and improve care coordination
- How you can use CRM solutions to manage patient and prospect relationships across multiple touchpoints.