// By Susan Dubuque // For years, hospital websites have tried to be everything at once. Along the way, they’ve grown more complex, crowded, and often difficult for patients to use. Learn how leading organizations build websites with intention and turn digital experiences into measurable drivers of engagement, access, and care.
AI search and changing consumer behaviors may be reducing website traffic, but healthcare leaders say hospital websites are becoming more important, not less. Here, digital leaders from UCI Health, HonorHealth, and Symetris share how websites are evolving into high-intent, action-driving hubs powered by structured data, smarter workflows, and measurable ROI.
Wednesday | April 22, 2026| 2 p.m. Eastern
Your Presenters:
Moderated by:
You will learn:
Hospital Websites Day 4 Session 2
Presented March 12, 2026 at 2:30 p.m. Eastern
Panelists:
Moderated by:
This session will cover:
Hospital Websites Day 4 Session 1
Presented March 12, 2026 at 1:00 p.m. Eastern
Panelists:
Moderated by:
You’ll hear perspectives on:
Hospital Websites Day 3 Session 2
Presented March 11, 2026 at 2:30 p.m. Eastern
Panelists:
Moderator:
Ask us about:
Hospital Websites Day 3 Session 1
Presented March 11, 2026 at 1:00 p.m. Eastern
Panelists:
Moderated by:
You’ll hear about:
Hospital Websites Day 2 Session 1
Presented March 10, 2026 at 1 p.m. Eastern
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In this session, you’ll learn:
Hospital Websites Day 1 Session 1 Keynote
Presented March 9, 2026 at 2 p.m. Eastern
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A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends
Presented March 9-13, 2026
Hospital and health system websites are evolving faster than ever.
From AI Overviews reshaping search visibility to the rise of composable CMS platforms, digital teams are under pressure to keep pace with consumer expectations, compliance, and ROI demands.
The Future of Hospital Websites Virtual Summit brings together experts and peers for a week of practical, one-hour sessions that explore the strategies, technologies, and governance models you need to build a flexible, patient-centered digital front door.
Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.
// By Jared Johnson // AI search and changing consumer behaviors may be reducing website traffic, but healthcare leaders say hospital websites are becoming more important, not less. Here, digital leaders from UCI Health, HonorHealth, and Symetris share how websites are evolving into high-intent, action-driving hubs powered by structured data, smarter workflows, and measurable ROI.
As budget pressures mount, marketing performance is under a microscope. Here, we take a close-up look at Renown Health’s journey back to visibility and share the broad industry context and how a strong privacy foundation can improve marketing performance and lower customer acquisition cost.
This new report examines how leading hospitals and health systems around the country create digital experiences that work for patients.
// By Jane Weber Brubaker // As budget pressures mount, marketing performance is under a microscope. Here, we take a close-up look at Renown Health’s journey back to visibility and share the broad industry context and how a strong privacy foundation can improve marketing performance and lower customer acquisition cost.
Measurement is not as easy as it was when everyone used the same tools to measure marketing performance. With greater constraints and more solutions, how do you choose the right path forward? This Q&A discusses the varied needs of organizations, and how agencies can help them shape the right approach.
Presented February 11, 2026
Your Presenters:
Moderated by:
After attending, you’ll be able to:
// By Jane Weber Brubaker // Measurement is not as easy as it was when everyone used the same tools to measure marketing performance. With greater constraints and more solutions, how do you choose the right path forward? This Q&A discusses the varied needs of organizations, and how agencies can help them shape the right approach.
Hospital Websites Day 4 Session 2
Thursday | March 12, 2026 | 2:30 p.m. Eastern
Panelists:
Moderated by:
This session will cover:
Hospital Websites Day 4 Session 1
Thursday | March 12, 2026 | 1:00 p.m. Eastern
Panelists:
Moderated by:
You’ll hear perspectives on:
Hospital Websites Day 3 Session 2
Wednesday | March 11, 2026 | 2:30 p.m. Eastern
Panelists:
Moderator:
Ask us about:
Hospital Websites Day 3 Session 1
Wednesday | March 11, 2026 | 1:00 p.m. Eastern
Panelists:
Moderated by:
You’ll hear about:
Hospital Websites Day 2 Session 1
Tuesday | March 10, 2026 | 1:00 p.m. Eastern
Panelists:
Moderator:
In this session, you’ll learn:
Hospital Websites Day 1 Session 1 Keynote
Monday | March 9, 2026 | 2:00 p.m. Eastern
Panelists:
Moderated by:
What you’ll learn:
Agentic AI has the potential to help health systems deliver personalized patient experiences that are commonplace in industries like retail and hospitality. Read on to see how leaders from UChicago Medicine, Northwell Health, and Modular Feedback use AI-enabled workflows to reduce friction, improve access, and scale communication.
// By Wendy Margolin // Agentic AI has the potential to help health systems deliver personalized patient experiences that are commonplace in industries like retail and hospitality. Read on to see how leaders from UChicago Medicine, Northwell Health, and Modular Feedback use AI-enabled workflows to reduce friction, improve access, and scale communication.