Effectively engaging with patients, physicians, employees, and community members means going beyond traditional communication methods. Orlando Health has embraced this challenge head-on, creating an expansive digital communication strategy that meets people where they are. Discover how this omnichannel strategy drives engagement, builds trust, and delivers measurable impact across all audiences.
// By Jane Weber Brubaker // The healthcare privacy landscape has been in flux since 2022, after several healthcare organizations were sued for HIPAA violations. On August 1, 2024, Vanderbilt Health went live with its new HIPAA-compliant analytics solution. Here, we trace the journey from evaluation and selection to implementation, and its exciting new capabilities.
// By Wendy Margolin // When the University of Iowa (UI) Health Care marketing team set out to redesign the organization’s public-facing primary patient acquisition website, they knew the project couldn’t just focus on aesthetics and site performance. Find out how they approached this massive marketing project and the lessons learned.
// By Jane Weber Brubaker // Collaboration, consolidation, and centralization are key factors in creating a successful enterprise digital front-door strategy. Digital leaders from UW Medicine and AtlantiCare weigh in on how they win. Read on to learn more from our panel of experts about how they work through the challenges of digital transformation to achieve success.
// By Susan Dubuque // Effectively engaging with patients, physicians, employees, and community members means going beyond traditional communication methods. Orlando Health has embraced this challenge head-on, creating an expansive digital communication strategy that meets people where they are. Discover how this omnichannel strategy drives engagement, builds trust, and delivers measurable impact across all audiences.
Without a solid provider data management foundation and strategy, your best marketing efforts may land with a thud. Here, we share highlights from a recent webinar, showing how Summit Health centralized its provider data into a single source of truth that enables patients and referring physicians to find the right providers.
// By Jane Weber Brubaker // Without a solid provider data management foundation and strategy, your best marketing efforts may land with a thud. Here, we share highlights from a recent webinar, showing how Summit Health centralized its provider data into a single source of truth that enables patients and referring physicians to find the right providers.
Stymied by privacy laws that hinder you from targeting and measuring your online marketing efforts? Maybe it’s an opportunity to consider new strategies. In this article, we explore some innovative approaches that will help you connect with consumers in meaningful ways while keeping consumer privacy in mind.
Websites play a crucial role in how consumers access information and make decisions. When designed properly, websites provide convenient, easy access to products, services, and information, and drive engagement and loyalty. Learn how Vanderbilt Health leveraged a comprehensive health library and headless CMS to boost engagement and conversions.
In this new report from eHealthcare Strategy & Trends, you’ll discover how leading hospitals and health systems have earned recognition and achieved business results through digital content that engages patients, improves health outcomes, and establishes their healthcare providers as trusted experts and thought leaders.
Healthcare organizations face a significant challenge. Integration of advanced analytics with stringent HIPAA compliance requirements presents a complex landscape to navigate. As data-driven decision-making becomes the industry standard, demand for robust, HIPAA-compliant analytics solutions grows increasingly vital. Do you have to compromise between regulatory adherence and analytical power?
// By Erin Killion // Stymied by privacy laws that hinder you from targeting and measuring your online marketing efforts? Maybe it’s an opportunity to consider new strategies. In this article, we explore some innovative approaches that will help you connect with consumers in meaningful ways while keeping consumer privacy in mind.
The term “digital front door” (DFD) first emerged in the mid-2010s and has become a central concept in the healthcare landscape. During the 2023 eHealthcare Leadership Awards, the judges presented 15 awards in the Best Digital Front Door category. Discover how award-winning organizations enhance patient access, engagement, and experience.
// By Althea Fung // Websites play a crucial role in how consumers access information and make decisions. When designed properly, websites provide convenient, easy access to products, services, and information, and drive engagement and loyalty. Learn how Vanderbilt Health leveraged a comprehensive health library and headless CMS to boost engagement and conversions.
// By Susan Dubuque // The term “digital front door” (DFD) first emerged in the mid-2010s and has become a central concept in the healthcare landscape. During the 2023 eHealthcare Leadership Awards, the judges presented 15 awards in the Best Digital Front Door category. Discover how award-winning organizations enhance patient access, engagement, and experience.
// By Demetrios Kontizas // Healthcare organizations face a significant challenge. Integration of advanced analytics with stringent HIPAA compliance requirements presents a complex landscape to navigate. As data-driven decision-making becomes the industry standard, demand for robust, HIPAA-compliant analytics solutions grows increasingly vital. Do you have to compromise between regulatory adherence and analytical power?
Integrated campaigns can play a significant role in product line marketing by unifying messaging and enhancing brand consistency and visibility. This approach helps reach diverse target audiences and engage with consumers at multiple touchpoints. Discover how UChicago Medicine, University of Michigan Health-Sparrow, and Siteman Cancer Center develop successful integrated marketing campaigns.
In this new report from eHealthcare Strategy & Trends, you’ll get an inside look at healthcare website transformations from leading hospitals and health systems around the country.
Advancements in digital technology are rapidly changing how consumers make decisions — especially about their healthcare. By integrating digital solutions into hospital websites, consumers have more access to the information they need. Hear from a panel of digital marketing leaders as they share best practices for future-proofing health system websites.
// By Susan Dubuque // Integrated campaigns can play a significant role in product line marketing by unifying messaging and enhancing brand consistency and visibility. This approach helps reach diverse target audiences and engage with consumers at multiple touchpoints. Discover how UChicago Medicine, University of Michigan Health-Sparrow, and Siteman Cancer Center develop successful integrated marketing campaigns.
// By Althea Fung // Advancements in digital technology are rapidly changing how consumers make decisions — especially about their healthcare. By integrating digital solutions into hospital websites, consumers have more access to the information they need. Hear from a panel of digital marketing leaders as they share best practices for future-proofing health system websites.
Taking an incremental approach to website development gives Lee Health more options to continuously improve its website rather than tossing it out and starting over when the technology becomes dated. Find out how this approach ensures continuous improvement and avoids the pitfalls of the traditional “roller-coaster” method of periodic, large-scale overhauls.
The Digital Healthcare Marketing Trends Survey, now in its 12th Edition, is an industry litmus test that reveals the challenges and opportunities for growth and transformation in provider organizations of all sizes. Discover major themes from the research — positive trends as well as ongoing challenges — and what’s on the road ahead.
// By Althea Fung // Taking an incremental approach to website development gives Lee Health more options to continuously improve its website rather than tossing it out and starting over when the technology becomes dated. Find out how this approach ensures continuous improvement and avoids the pitfalls of the traditional “roller-coaster” method of periodic, large-scale overhauls.
Hackensack Meridian Health continues to lead the way with a framework for digital engagement that enhances the consumer experience and access to care. The health system was awarded the Organizational Commitment Award at the 2023 eHealthcare Leadership Awards. Discover how HMH applies digital technology to deliver patient-centered care.