Governance

Strategic Web Consolidation: How Michigan Medicine Streamlined Its Digital Presence

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In a time when digital presence is paramount, many healthcare organizations may face the challenge of maintaining a cohesive online identity. At Michigan Medicine, the academic medical center of the University of Michigan, departments across the medical school, research facilities, and health centers developed independent websites to communicate externally. But without a centralized governance structure, Read More

Digital Transformation of Michigan Medicine Through Strategic Web Consolidation

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// By Althea Fung // Learn how Michigan Medicine consolidated 300 individual websites down to four, unifying its brand identity and giving site visitors a better experience. In a time when digital presence is paramount, many healthcare organizations may face the challenge of maintaining a cohesive online identity. At Michigan Medicine, the academic medical center Read More