Search Engine Results Page (SERP)

How OSU Wexner Consolidated Its Multi-Site Content Into a Single Mega Site

Underwood-Sam-Futurety

Ohio State Wexner Medical Center faced a challenge. It wanted to combine blog content and news from several high-performing system websites into a single mega site called Ohio State Health & Discovery. But much of the content it planned to use had earned high rankings in Google’s search engine results pages (SERP), including many placements Read More

E Pluribus Website: Out of Many Sites, One Mega Site

Lina Soliman

// By Jim Samuel // E Pluribus Unum — Out of Many, One. It’s on the back of every dollar bill but can also be applied to health systems that consolidate content into a single hub. Ohio State Wexner Medical Center faced a challenge. It wanted to combine blog content and news from several high-performing Read More