Digital Marketing, Communications and Strategy for Healthcare Leaders

UC Davis Health

eHealthcare Leadership Awards: Recognizing Excellence in COVID-19 Communications

May 17, 2021

// By Jane Weber Brubaker // The past 12 months have pushed healthcare organizations to adapt quickly and build resilience to meet the ever-changing circumstances brought on by the pandemic. Communicators in healthcare organizations have had to continuously anticipate the pandemic-related information needs of their organizations and communities and create multidirectional, multiplatform, multichannel communications to Read More

Healthcare Marketing in a COVID-19 World: What Hospitals and Health Systems Should Know About Marketing During the COVID-19 Pandemic and Beyond

May 14, 2020

// By Jim Samuel // If there’s a silver lining to the COVID-19 pandemic crisis, it is that there appears to be renewed respect between communities and the hospitals that serve them. That’s one of the conclusions expressed during a recent panel discussion hosted online by Scorpion Healthcare and moderated by Brian Q. Davis, executive Read More

New Mobile App Increases Engagement and Access

November 13, 2019

Shane Davis, director of information technology at Hardtner Medical Center

In early 2018, the team at Hardtner Medical Center was searching for an innovative way to engage patients and increase usage of its patient portal. It had tried emails, advertisements, flyers — even billboards. But one tactic it hadn’t tried yet was a mobile app. “We needed to figure out a better way to promote Read More

Hardtner Medical Center Opens New Digital Front Door in Rural Louisiana

November 13, 2019

// By Melanie Graham // In early 2018, the team at Hardtner Medical Center was searching for an innovative way to engage patients and increase usage of its patient portal. It had tried emails, advertisements, flyers — even billboards. But one tactic it hadn’t tried yet was a mobile app. “We needed to figure out Read More

RWJBarnabas Site Relaunches with Tremendous Growth Thanks to Project Vision and Guiding Principles

September 4, 2019

// By Melanie Graham // Anyone who has worked in healthcare communications and digital marketing understands that a website relaunch project can be a daunting task. But one that involves merging 24 existing websites across two separate health systems sounds downright intimidating. In early 2017, that’s exactly what the RWJBarnabas Health web team was facing. Read More

The Front Door Is NOT Your Hospital’s Website: Why Reputation Management Matters

September 26, 2017

// By Jane Weber Brubaker // Hospitals and health systems think of their websites as the digital “front door” to their organizations, but before consumers get there, search engine results could steer them away to competitors with higher star ratings and more positive reviews. Reputation is everything. The sheer number of places consumers post information Read More

Reimagining the Online Doctor Profile

December 1, 2016

3 Strategies to Build Patient Trust and Drive More Online Appointments // By Shawn Gross // Patients turn to online doctor profiles to learn something meaningful about the person who’s going to be managing their health. But often these profiles are little more than an abbreviated resume: an academic history, professional credentials, and a headshot. Read More

West Coast System Provides Guidance on Effective Online Advertising

January 1, 2014

by Mark S. Gothberg “Four years ago our administration looked at our online presence and urged us to do more, to learn as much as we could and try different things,” says Doreen Pichotti, senior marketing analyst at UC Davis Health System, which serves the greater Sacramento, CA, area. “Since then, our online advertising as Read More