Why Lemon Wedges Took Off: Leveraging Lessons from a Viral Story for Social Media Posts
From twitching eyelids to ‘dead butt syndrome,’ 10 topics your experts can weigh in on using social media.
// By Melissa Sher //
Many years ago, I worked for HuffPost. During my time there, one of the most popular articles published answered a simple reader question: How germy are lemon garnishes that restaurants put in drinks?
The answer was shockingly, alarmingly germy. A study out of NYU Langone Medical Center, commissioned by ABC News, found fecal matter in half of the lemons they collected and analyzed.
It’s probably not a big surprise that this story went uber-viral. After all, it’s gross and shocking. But it was also likely because of the story’s relevance to almost everyone reading and a little bit of the surprise factor — all backed by experts.
For social media teams, this kind of strategy is another trick to have up your sleeve when it comes to crafting content that sticks:
- Tap into a scientific or medical curiosity.
- Share something unexpected.
- Back it up with expertise from a member of your care team.
But what to post? Read on for evergreen topic ideas that may inspire you when it comes to social media posts that educate and possibly surprise your audience.
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