Beyond Your Responsively Designed Website: Why You Need a Mobile Strategy Now

August 4, 2016

// By Jane Weber Brubaker //

By now, most of us have seen the 2014 chart that shows the number of mobile users finally surpassing desktop users. Although this doesn’t necessarily mean desktop is going away—78 percent of digital users use both desktop and mobile platforms, according to a 2015 report from ComScore—what is startling is that the other 22 percent are divided almost evenly between mobile-only and desktop-only users, and for the first time, mobile-only users slightly edged out desktop users (11.3 percent vs. 10.6 percent).

Mobile-only-and desktop-only-users

Neal Linkon, Director of Digital Engagement, Children’s Hospital of Wisconsin

Neal Linkon, Director of Digital Engagement, Children’s Hospital of Wisconsin

To learn more about how these dynamics play out in real life, we spoke with Neal Linkon, Director of Digital Engagement at Children’s Hospital of Wisconsin, and Kathy Divis, President of Greystone.Net (and member of the eHST Editorial Advisory Board) after their presentation at the 2016 Healthcare Marketing & Physician Strategies Summit, “The Mobile-Only Customer: Are You Ready?” Here are just a couple of their comments on the implications of mobile-only customers for healthcare organizations:

“The mobile revolution isn’t coming,” says Linkon. “It’s in your rearview mirror, because it’s already here.”

“It’s coming, and it’s coming like a freight train, and it’s probably not going away,” says Divis.

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