Digital Marketing Strategy to Grow Medical Practice Brings Newsworthy Results

November 3, 2018

// By Lisa D. Ellis //

Creating and maintaining a strong digital presence can be difficult for any healthcare organization. But for smaller groups with fewer resources, it can be particularly tough to compete online with more established systems. That’s where the latest technological advances can make a real difference.

A Small Fish in a Big Sea

Dean Mitchell, MD, president of Mitchell Medical Group

This was the case for Mitchell Medical Group in New York City recently. As a small private medical practice that takes a holistic approach to treating chronic illnesses through its two locations, one in New York City and one on Long Island, establishing an effective online marketing campaign was a priority to be able to grow its business, according to Dean Mitchell, MD, president of Mitchell Medical Group.

Yet he points out that his practice didn’t have the manpower or expertise to get the desired results on its own. This prompted him to seek out options to help create and scale up a multifaceted digital campaign without taking his attention away from providing patient care.

Finding the Right Resources

One such solution geared for groups like Mitchell, as well as other healthcare businesses that want to build up their marketing efforts efficiently, is LOCALiQ, the marketing platform offered through the USA Today Network. This service incorporates a variety of online marketing tools into one easy-to-use solution that’s tailored for healthcare clients’ specific needs.

Mitchell Medical Group faced the same challenge most small businesses face: how to find the time to run the business and market it, too — essential in a crowded, competitive marketplace. Working with LOCALiQ, the medical practice has increased website visits more than tenfold, and the visits are converting. “We have seen substantial increases in new-patient leads as we have expanded our visibility on Google,” Mitchell says.