Entrepreneurship Unleashed: Incubators Accelerate Healthcare Innovation
by Jane Weber Brubaker
When the Affordable Care Act (ACA) was signed into law in March 2010, it simultaneously ignited a firestorm of disruptions to established but unsustainable care delivery and reimbursement models and opened abundant opportunities for healthcare innovators. A new generation of digital health entrepreneurs has emerged to meet the challenges of healthcare transformation.
Many early-stage digital health companies turn to incubators for guidance, mentorship, funding, and validation. Incubator programs, although still evolving themselves, are competitive, and acceptance to one affords a startup a measure of credibility.
“If a company is good enough to get into an incubator, it has met some basic criteria to be better than [other companies] out there,” says Andrey Ostrovsky, MD, CEO of Care at Hand, a mobile technology company co-founded in 2011 with Jeffrey Levy, a former Google employee.
A golden age of entrepreneurship
Care at Hand has been accepted into two different incubators, San Francisco-based Rock Health in 2012 and New York City-based StartUp Health in 2013. “For our company, and I think for most companies, different incubators offer different value propositions at different stages,” says Ostrovsky.