How to Start a Podcast

May 27, 2024

More than a third of the U.S. population regularly consumed podcasts in 2022. Should you/your organization start a podcast? Find out why Stanford Surgery decided a podcast made sense — and learn how to start your own.

// By Rachel Baker //

Baker-Rachel-Stanford-SurgeryWhen I decided to start a podcast in 2022, I was looking for new ways to promote our physicians’ research. I also knew from a recent pulse survey that my target audience felt overwhelmed by their email inbox and spent a lot of time commuting. Creating a podcast was a great solution.

Starting a podcast requires a lot of time and a fair amount of budget. So before you jump in, STOP! Think about your goal(s) and determine if a podcast will help you meet them.

If you decide that a podcast is right for your organization, here’s an eight-step recipe for getting started:

  1. Choose a Topic
  2. Define Your Formula
  3. Set Up Your Space
  4. Invite and Prepare Your Guest
  5. Record
  6. Edit
  7. Publish
  8. Promote

In this article, we cover the how-to’s, tools, and resources you need to launch, maintain, and continuously improve your podcast.

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