What Is the Role of a Marketing Technologist?
Ask the Expert, with Marketing Technologist Mayur Gupta
// By Jane Weber Brubaker //
Mayur Gupta is a marketing technology visionary with diverse industry background including C-level executive positions at Healthgrades, Kimberly-Clark, and Spotify. In eHST’s latest interview, Gupta discusses the evolution of marketing from a multi-industry perspective, and shares his thoughts on how digital transformation is evolving in healthcare. Continue reading to learn:
- Why it’s actually a benefit for healthcare marketers to be latecomers
- Why the pace of technology development is out of sync with organizations
- The five big areas any customer would love for healthcare to solve