Digital Marketing, Communications and Strategy for Healthcare Leaders

Digital Ethnography Sheds New Light on Online Patient Behavior

September 27, 2023

How well do you really understand your target audience? Whether that’s patients, prospective employees, donors, or any other stakeholders you want to reach and influence, it’s easy to make incorrect assumptions about why they behave the way they do. In the digital realm, social listening tools help organizations hear what people say online, and analyze Read More

What Is Digital Ethnography, and Why Should You Use It?

September 18, 2023

Ask the Expert, with Dean Browell, Chief Behavioral Officer at Feedback “We want to know if there’s a gap between what they’re saying when you’re courting them from a survey standpoint, versus what they’re actually doing out in the wild.” // By Jane Weber Brubaker // How well do you really understand your target audience? Read More