// By Jane Weber Brubaker // Collaboration, consolidation, and centralization are key factors in creating a successful enterprise digital front-door strategy. Digital leaders from UW Medicine and AtlantiCare weigh in on how they win. Read on to learn more from our panel of experts about how they work through the challenges of digital transformation to achieve success.
In a time when digital presence is paramount, many healthcare organizations may face the challenge of maintaining a cohesive online identity. At Michigan Medicine, the academic medical center of the University of Michigan, departments across the medical school, research facilities, and health centers developed independent websites to communicate externally. But without a centralized governance structure, Read More
// By Althea Fung // Faced with fragmented digital identities across departments, Michigan Medicine, the academic medical center of the University of Michigan, unified its digital presence, overcoming the lack of centralized governance. Discover how Michigan Medicine streamlined 300 websites into four, unifying its brand identity and enhancing the user experience.