Position Zero

Position Zero: Google’s New Pole Position

Sajul Raju

If you’ve done a Google search over the past year, you’ve probably noticed something different at the top of some search engine results pages (SERP). It’s a featured snippet, also known as Position Zero, and it’s Google’s way of showing users what it thinks is the best answer to their search question. Position Zero provides Read More

When Zero Is More Than One

Sajul Raju

// By Jim Samuel // Taking advantage of Google’s Position Zero, or featured snippets, can be an effective way to enhance your brand and drive traffic to your website, particularly for mobile users. While it can be challenging to attain this coveted place in Google’s search results, with planning and effort, it is possible to Read More