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Bringing Diversity, Equity, and Inclusion to Life in Today’s Healthcare Environment

Susan Dubuque black and white headshot

// By Susan Dubuque // The COVID-19 pandemic highlighted health disparities in the U.S., which disproportionately affected vulnerable and underserved communities. This article will present examples of DEI in action through three award-winning entries in the Best Digital Leadership in Health Diversity, Equity, and Inclusion category from the 2023 eHealthcare Leadership Awards.

Beyond Tactics: How to Build a Digital Front Door Strategy for Your Enterprise

Definitive Healthcare Speakers

Join us for a lively conversation with our panel of experts who will share their experiences working in or with major health systems and how they build effective enterprise-wide digital front door strategies informed by comprehensive consumer and market intelligence.

Your Presenters:

  • Margo Schneider, Assistant Vice President, Digital Strategy & Operations, UW Medicine
  • Zain Ismail, Senior Director, Digital Health & Transformation, Strategic Advisory Services, AVIA
  • Otto Angulo, Senior Director, Digital Health & Transformation, Strategic Advisory Services, AVIA
  • Mike Julian, Principal Consultant, Population Intelligence & Activation Populi, a Definitive Healthcare Company

You’ll learn:

  • How major health systems evaluate, pilot, and measure the effectiveness of digital front door technologies.
  • How data sheds light on consumer approaches to finding and consuming care.
  • How you can use data to discover new market opportunities and accurately segment your target audience.
  • How to create high value strategies for targeted populations.
  • How to use predictive modeling to uncover clinical propensities and channel preferences.
  • How to identify the best prospects for digital solutions such as telehealth.

Register Now  »

A Marketer’s Guide to Security

A Marketer’s Guide to SecurityCoverSQUARE1

Download this whitepaper to get essential strategies you can adopt to safeguard patient data and maintain system integrity.

You’ll learn:

  • How to overcome the security challenges of outdated systems.
  • Why marketing systems are most vulnerable to security risks, and how they can be fortified.
  • How to use security protocols and regulation as agents of positive change.
  • Effective ways to advocate for security measures to internal and external stakeholders.
  • A checklist to take account of your tech stack and identify where to focus your efforts to enhance security and efficiency.
  • And much more!

Download Now »

How to Build Your Healthcare Consumer Experience Roadmap — for 2025 and Beyond

Praia Health Speakers

Your Presenters:

  • Jennifer Carron Passon, CPXP, MSOM, Patient Experience Officer, BJC HealthCare
  • Brian Carlson, VP of Patient Experience, Vanderbilt University Medical Center
  • Justin Dearborn, Founder and CEO, Praia Health

Moderated by:

  • Jared Johnson, Chief Marketing Officer at Praia Health and eHealthcare Strategy & Trends Editorial Advisory Board Member

You’ll learn:

  • How to create or update your organization’s consumer experience strategy based on insights from forward-thinking institutions.
  • Effective change management strategies to accelerate and gain buy-in for consumer experience initiatives
  • How marketing leaders effectively collaborate with others who have consumer experience responsibilities without derailing other priorities and investments.
  • How to evaluate new digital platforms and the possibilities that they open for connecting consumer experiences beyond the clinical encounter.

Watch Now »

Do You Have to Compromise Between Regulatory Adherence and Analytical Power?

Kontizas-Demetrios-Alliance-Innovations

Healthcare organizations face a significant challenge. Integration of advanced analytics with stringent HIPAA compliance requirements presents a complex landscape to navigate. As data-driven decision-making becomes the industry standard, demand for robust, HIPAA-compliant analytics solutions grows increasingly vital. Do you have to compromise between regulatory adherence and analytical power?

How Healthcare Marketers Can Balance Privacy Regulations and Personalization

// By Erin Killion // Stymied by privacy laws that hinder you from targeting and measuring your online marketing efforts? Maybe it’s an opportunity to consider new strategies. In this article, we explore some innovative approaches that will help you connect with consumers in meaningful ways while keeping consumer privacy in mind.

How the Vanderbilt Health Consumer-Focused Website Boosts Engagement and Conversions

Chris Riegger-Modea-2024

// By Althea Fung // Websites play a crucial role in how consumers access information and make decisions. When designed properly, websites provide convenient, easy access to products, services, and information, and drive engagement and loyalty. Learn how Vanderbilt Health leveraged a comprehensive health library and headless CMS to boost engagement and conversions.

Inside Stanford Children’s Innovative Digital Strategy to Enhance Patient Experience

Stanford Medicine Children

Stanford Medicine Children’s Health award-winning Web Services digital team takes its patient-first philosophy to heart, developing cutting-edge tools and digital solutions for access, convenience, communication, education, and even a little fun along the way. Learn how Stanford Medicine Children’s Health deploys innovative digital technology to enhance patient experience.

The Future of Findability: Search in the Age of AI

The Future of Findability - eBook

Artificial intelligence has recently established its presence in search through features like Google’s AI overviews, Bing’s integration with Microsoft Copilot, and the Perplexity AI search engine. As these AI search engines and integrations become more prevalent, digital marketers still need to focus on what has been their goal all along: findability.

So what can healthcare organizations do to stand out, stay findable, weather these changes, and understand how they’re performing in this new age of AI search? 

Download Now »

4 Award-Winning Healthcare Email Marketing Examples to Inspire Your Next Campaign

Tyndall-Melissa-CHS

// By Julie Revelant // Email is one of the most effective channels to engage and motivate patients to act. In this article, we look at four health systems that garnered awards for Best Email Content at the 2023 eHealthcare Leadership Awards. We explore their winning entries and the strategies and tactics they used to drive conversions.

Welcoming Patients Through the Digital Front Door

Panelist Phase2 MEMBER Webinar

// By Susan Dubuque // The term “digital front door” (DFD) first emerged in the mid-2010s and has become a central concept in the healthcare landscape. During the 2023 eHealthcare Leadership Awards, the judges presented 15 awards in the Best Digital Front Door category. Discover how award-winning organizations enhance patient access, engagement, and experience.

Connected Care: Elevating Patient Experience with Innovative Digital Solutions

Headshot - Kishore-Reddipeta-Stanford

// By Susan Dubuque // Stanford Medicine Children’s Health award-winning Web Services digital team takes its patient-first philosophy to heart, developing cutting-edge tools and digital solutions for access, convenience, communication, education, and even a little fun along the way. Learn how Stanford Medicine Children’s Health deploys innovative digital technology to enhance patient experience.

CRM: How to Optimize Your Tech Stack to Attract and Retain Patients

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Your Presenters:

  • Mike Sonnentag, Senior Service Line Marketing Strategist, Virtua Health
  • Seth Kaplan, Director, Marketing and Customer Engagement, HonorHealth
  • Ross Therrien, Enterprise Account Executive (Healthcare), LeadSquared

Moderated by:

  • Jane Weber Brubaker, Executive Editor, Plain-English Health Care

You’ll learn:

  • Why an EHR system alone may not be enough
  • How Virtua Health uses the CRM to uncover opportunities for service line growth
  • How HonorHealth’s CRM team reaches out to internal clients as strategic partners
  • How integrated systems enable data sharing and improve care coordination
  • How you can use CRM solutions to manage patient and prospect relationships across multiple touchpoints.

Watch Now »

Celebrate Excellence and Innovation in Healthcare at HCIC 2024

Divis-Kathy-Greystone-2019

HCIC is where leaders in our industry gather to share best practices and reveal what’s next in the ever-changing digital healthcare landscape. Join us in Austin, Texas, November 10-13 for this educational and networking extravaganza. Read on for a snapshot of what’s in store for you if you attend this year’s conference.

How to Build Your Healthcare Consumer Experience Roadmap — for 2025 and Beyond

Praia Health Speakers

Join us for a free webinar on Wednesday November 6 at 2 p.m. ET to hear from leading health systems who will share how they have addressed these key components of a consumer experience roadmap to increase patient loyalty and retention.

Your Presenters:

  • Jennifer Carron Passon, CPXP, MSOM, Patient Experience Officer, BJC HealthCare
  • Brian Carlson, VP of Patient Experience, Vanderbilt University Medical Center
  • Justin Dearborn, Founder and CEO, Praia Health

Moderated by:

  • Jared Johnson, Chief Marketing Officer at Praia Health and eHealthcare Strategy & Trends Editorial Advisory Board Member

You’ll learn:

  • How to create or update your organization’s consumer experience strategy based on insights from forward-thinking institutions.
  • Effective change management strategies to accelerate and gain buy-in for consumer experience initiatives
  • How marketing leaders effectively collaborate with others who have consumer experience responsibilities without derailing other priorities and investments.
  • How to evaluate new digital platforms and the possibilities that they open for connecting consumer experiences beyond the clinical encounter.

Register Now »

25 Years of Celebrating Excellence in Digital Healthcare Strategy

25th annual ehla-logo

// By Susan Dubuque // As we celebrate the 25th anniversary of the eHealthcare Leadership Awards, it is fitting to reflect on the evolution of the awards program and the parallel advancements in our industry. We look back from various perspectives, including organizers, sponsors, judges, and winners. The 2024 awards ceremony is at HCIC on November 10.

Unlocking the Power of HIPAA-Compliant Analytics in Healthcare

// By Demetrios Kontizas // Healthcare organizations face a significant challenge. Integration of advanced analytics with stringent HIPAA compliance requirements presents a complex landscape to navigate. As data-driven decision-making becomes the industry standard, demand for robust, HIPAA-compliant analytics solutions grows increasingly vital. Do you have to compromise between regulatory adherence and analytical power?

Social Media Campaign Shines Light on Black Maternal Health Efforts

Bryant-Stephanie-Riverside-Univ-PH

Despite great strides in medical care, the U.S. is witnessing a troubling trend — rising rates of maternal mortality and morbidity, especially among Black women and infants. A social media campaign shows what is being done to counteract and prevent infant and maternal mortality, not just focus on the negative statistics.

How to Target Your Patient Audience in the Age of Zero-Clicks

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// By Wendy Margolin // First Google drove organic results lower down on the SERP, favoring paid ads instead. Now Google’s AI Overviews has taken the top spot. Content marketers are raising their game to compete for traffic. Discover how predictive analytics, health journey content series, and immersive content are driving results for three major health systems.

How Does Cleveland Clinic Consistently Dominate Health Search Results?

Brunskole-Stephanie-Cleveland-Clinic

If you ask Google to solve the mystery of any random thing happening to your body, chances are you’ll find an answer from Cleveland Clinic high up on page 1 of the search engine results page. How does it consistently rank so high for such a large number of health-related questions?

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