What Are the Benefits of Doing a Website Content Audit?
// By Jane Weber Brubaker //
“Ask the Expert” with Jeremy Dietz, Executive Digital Editor at Coffey Communications
A website can be like a snowball, picking up more and more content as time goes on. Or it can be like your basement, a convenient place to store things that you’re not sure what to do with but aren’t ready to toss. After a while, you forget what’s down there and it’s so crammed with stuff you can’t find anything.
Jeremy Dietz, executive digital editor, Coffey Communications
When it comes to your website, the content glut can make it hard for visitors to find what they’re looking for and accomplish what they set out to do. If your website has become bloated and is beginning to feel unmanageable, it may be time to do a content audit.
In our latest “Ask the Expert” column, we asked content marketing pro Jeremy Dietz, executive digital editor at Coffey Communications, a marketing firm that works exclusively with healthcare organizations, to weigh in on why, when, and how to conduct a content audit. Whether you find pages that are low-performing and need to be optimized, or high-performing pages that reveal new opportunities, a content audit provides valuable insights.
A thorough content audit gives you direction for your content strategy — and you might just discover hidden gold nuggets when you dig into the data. Read our interview with Dietz to learn what you gain from a content audit of your website.
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