Ask the Expert, with Kathy Divis
// By Jane Weber Brubaker //
What keeps chief marketing officers up at night? We asked Kathy Divis, president and co-founder of Greystone.Net, to weigh in on the top concerns of marketing executives in healthcare organizations. While acknowledging that there are many and diverse challenges in today’s complex environment, Divis is optimistic about the opportunities to choose and use technology to build meaningful relationships with patients. “I think it’s a really exciting time to be a healthcare marketer. There’s so much going on and so many opportunities to reach out, differentiate yourself, and leapfrog ahead of your competition,” she says.
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