Enhancing Patient Experience with Effective Provider Data Management Strategies

Your Presenters:

• Jeff Stewart, VP of Strategic Marketing, CHRISTUS Health
• Val Lopez, Assistant Vice President, Digital Marketing and Technology, Baptist Health
• Jessica West, Director, Content & Media, Piedmont
• Keir Bradshaw, EVP, Solution Consultant, MERGE

You’ll learn:

• Insights into how precise provider data impacts patient trust and the overall efficiency of healthcare delivery systems.
• How innovative technologies and systems can assist in the effective management and maintenance of provider data to ensure compliance and enhance patient care.
• Best practices for implementing a robust provider data management strategy that can directly improve the patient experience.

And much much more!

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Winning Strategies for Digital Physician Engagement [Member Roundtable]

Join us for a discussion with 3 leaders from organizations that won awards in the Best Digital Physician Engagement category in the 2023 eHealthcare Leadership Awards

Your Panelists:

• Emilie Ansel, CEO, Private Health News
• Shannon Cummins, VP of Business Development, Unlock Health
• Garland Stansell, Chief Communications Officer, Children’s of Alabama

Moderated by:

• Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, eHealthcare Leadership Awards

You’ll learn:

• How your organization can implement a physician engagement effort that is aligned with your strategic marketing goals
• The physician engagement tactics our panelists have found most effective — from the tried and true to the new and cutting edge
• How you can make physician involvement mutually beneficial
• Details of their winning physician engagement initiatives

And much more!

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Privacy-First: How to Ensure Your Healthcare Marketing Aligns with HIPAA

Your Presenters:

• Ray Mina, Head of Marketing, Freshpaint
• Doriann Cain, Partner, Faegre Drinker
• Bridget O’Connor, COO, Fortalice Solutions
• Edward Rafalski, Chief Strategy & Marketing Officer, BayCare Health System

You’ll learn:

• What it means to be privacy-first.
• Who needs to be involved in process change.
• How to have constructive conversations with legal and compliance.
• Why web trackers don’t comply with HIPAA.
• Which tools you need a BAA (Business Associate Agreement) for.
• What to do if you can’t get a BAA.

And much much more!

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Focus on ChatGPT and Large Language Models: Exploring AI’s New Role in Healthcare Marketing

In this new report from eHealthcare Strategy & Trends, we’ll take you through the first full year of ChatGPT, exploring the opportunities, risks, and practical uses of generative AI in healthcare communication.

Download now »

Healthcare Personalization Guide

Unlock the Power of Healthcare Personalization While Respecting Patient Privacy

You’ll learn:  

• Do’s and don’ts for personalizing digital health experiences
• How to balance personalization and patient privacy under current regulations
• Expert insights from Phase2’s data privacy and digital experience specialists
• And much more!

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Practical Applications of AI in Healthcare Marketing: Elevating Patient & Employee Engagement and ROI

A new eHealthcare Strategy & Trends webinar for healthcare marketers and strategists

Your Presenters:

• Jenny Collopy, VP, Chief Marketing and Communications Officer, The Christ Hospital Health Network
• John Elder, Co-Founder and CEO, Supernatural
• Mike Barrett, Co-Founder and CSO, Supernatural
• Bianca Chaer, Strategist, Supernatural

You’ll learn:

• An overview of the general AI landscape: different types of AI, how they are used, and presenters’ point of view on the use of these tools.
• How to do more than just “Use ChatGPT”
• The current landscape of AI in healthcare marketing, specifically how more relevant content can help improve marketing outcomes.
• Where AI is making an impact for people in their day-to-day workflow, right now.
• How AI can help understand and address the needs of different populations effectively.
• How AI can customize content to live across multiple platforms for a variety of different audiences.
• How AI can help optimize healthcare marketing campaigns — specifically:
  • How AI can help you understand the competitive environment
  • How you can use AI to make content
  • How you can use AI to evaluate that content
  • How you can use AI for channel strategy and media planning

And much much more!

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Focus on Privacy/Tracking: Strategies to Navigate the Risks and Maintain Compliance

In this exclusive report from eHealthcare Strategy & Trends, you’ll get a comprehensive look at the current privacy/tracking landscape in healthcare marketing. Through expert insights and in-depth
interviews, we’ll provide you with practical tips and strategies to help you navigate the complexities of privacy and tracking in your healthcare marketing efforts.

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Everything You Wanted to Know About AI and Healthcare Marketing

A new eHealthcare Strategy & Trends webinar for healthcare marketers and strategists

Your Presenters:

• Rachelle Montano, Vice President of Clinical Strategy, Loyal
• Matt Cohen, Director of AI, Loyal

You’ll learn:

• About different types of AI technologies and their real use cases.
• How to evaluate AI-based solutions for your organization and get past the hype.
• Concrete ways that AI technologies are enhancing marketing today.
• Where the biggest risks lurk for healthcare marketers and when you need to proceed with caution.
• How to safely test the waters before diving in … so you can avoid the dangers posed by being left behind.
• What the future holds.

And much more!

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Finding The Perfect Match: Building a Provider Finder That Delivers Results

Download this new free case study to learn how Scripps Health took its provider search from good to great.

You’ll learn:

• Why Scripps Health felt that a custom solution would help them put patients’ needs first
• The key elements of a great provider search experience
• How to integrate marketing and referral campaigns into the care search experience
• How data from scheduled appointments can influence strategic decisionmaking — and why this makes the ability to share this data crucially important
• And much more!

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New Free Case Study: HRA Drives Significant Encounter Revenue

You’ll learn: 

• Campaign details
• Key outreach tactics that achieved these results
• Conversion rates, from HRA completion to encounter, within 14 days, 6 months, and 4 years.
• Additional metrics — including new patient percentage, ROI, and payments!

Read More »

Focus on Mobile Strategy: Rethinking Mobile Strategy in Your Healthcare Marketing

In this exclusive report from eHealthcare Strategy & Trends, we examine the current landscape of mobile to find out what it takes to succeed and what healthcare organizations are doing to get ahead of the game.

Download now »

eHealthcare Leadership Awards: Delivering Benefits to the Entire Awards Community

// By Susan Dubuque //  From the Michelin Stars for culinary arts to the Tony Awards for Broadway productions to the Westminster Kennel Club Dog Show honors for our canine friends, every industry sector has its most coveted awards. For healthcare marketers, it’s the eHealthcare Leadership Awards. I am honored to serve as co-chair once Read More

Call for Entries for the 2023 eHealthcare Leadership Awards Now Open

// By Susan Dubuque // We’re pleased to announce that the 2023 eHealthcare Leadership Awards Call for Entries is officially open! It’s time to review all the great things you’ve accomplished and prepare to receive the recognition you deserve. Throughout the pandemic, digital tools and tactics saved the day — allowing organizations to maintain productivity by Read More

Focus on Content Marketing: A Spotlight on Content Marketing Trends for Healthcare Marketers

In this exclusive report from eHealthcare Strategy & Trends, we highlight the many ways that content marketing is being used by hospitals and health systems around the country.

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Focus on Artificial Intelligence: The State of AI in Digital Healthcare Marketing

In this exclusive report from eHealthcare Strategy & Trends, we examine the current state of AI usage in healthcare by sharing case studies and successful implementation practices from industry leaders and innovators.

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Where Healthcare CRM is Headed in 2023 and Beyond

A new eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists

Panelists:

• Seth Kaplan, Director, Marketing & Customer Engagement, HonorHealth
• Craig Kartchner, AVP of Marketing & Customer Experience, HonorHealth
• Daniel Quinn, VP of Business Strategy & Analytics, Lionshare

Moderated by:

• Jared Johnson, Founder and Podcast Producer, Shift Forward Health and member of the eHealthcare Strategy & Trends Editorial Advisory Board

Watch this webinar and you’ll learn:

• How buyer decisions for CRM have changed
• How to evaluate platforms now that there are more choices on the market than ever before
• How strategy and operations work together to get the most out of a CRM investment
• How vendors see their platforms evolving over the next 1-2 years
• How to manage expectations for CRM now that healthcare organizations are facing historically challenging financial pressures

And much more!

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Focus on CRM: An Inside Look at Today’s Healthcare CRM Landscape

In this exclusive report from eHealthcare Strategy & Trends, we examine the current state of CRM usage in healthcare by sharing case studies and successful implementation practices from industry leaders and innovators.

Download now »

Building Brand Reputation Through Digital Platforms: A Physician Marketing Approach

Learn how digital marketing to physicians established Baptist Health South Florida as a leading source of high-value content for physicians and referral sources.

Panelists:

• Mary Adam, Manager, Physician Marketing, Miami Cancer Institute, Baptist Health South Florida
• Tarra Lowe, Manager, Physician Marketing, Baptist Health South Florida
• Mike Ciaburri, Vice President, Business Development, BroadcastMed

Watch this webinar and you’ll learn:

• How a new cancer institute gained national recognition in a short time
• The type of content that is attractive to a physician audience
• How high-quality content builds brand reputation, engages physicians, and drives referrals
• How to design, deploy, and measure the effectiveness of digital campaigns targeted to physicians
• How rich content gives physician liaisons a way to demonstrate expertise in specialty service lines

Watch Now »

Your Digital Front Door – Meeting Consumers Where They Are

A new eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists.

Panelist:

• Ben Dillon, Chief Strategy Officer, Geonetric

After this webinar, attendees will be able to answer critical questions, including:

• What are consumers’ preferred ways to engage with health organizations throughout their journey?
• How are consumers researching health conditions (and what information your health system needs to be delivering)?
• How has patient loyalty changed and what are the most important factors as patients are making healthcare choices for every healthcare encounter?
• What are consumers’ perspectives on personalized digital experiences in an era of greater awareness of the threats to data privacy?

Watch Now »

Podcasting Made Easy: You Don’t Have to Start From Scratch

Learn how Henry Mayo Newhall Hospital launched a successful podcast, and how it keeps the content pipeline filled.

A new eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists.

Panelists:

• Patrick Moody, Director of Marketing, Public and Community Relations, Henry Mayo Newhall Hospital
• Bill Klaproth, Director of Marketing and Production, DoctorPodcasting by RadioMD

Watch this webinar and you’ll learn:

• Why podcasting is a valuable marketing platform
• How to get physician buy-in and participation
• How to determine the right audience — consumers, referring physicians, or internal staff
• Which topics to choose — and why
• How to promote your podcast
• Best practices for maximum growth, and how to measure success

Watch Now »

Virtual Roundtable: Building Your Digital Front Door

The COVID-19 pandemic and the rapidly changing competitive environment are making the consumer and patient digital experience a higher priority for healthcare marketers than ever before. This webinar will provide important insights and tips you need to be ready to play a key role in improving your digital front door.

A new eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists.

Panelists:

• Kendra Calhoun, Senior Vice President, Strategic Marketing & Communications, Avera Health
• Ed Rafalski, Chief Strategy and Marketing Officer, BayCare Health System
• Ben Dillon, Chief Strategy Officer, Geonetric

Watch this webinar and you’ll learn:

• Benchmark where your organization is today
• Set a vision for future improvement based on digital experience roadmaps
• Get leadership and organizational buy-in for digital experience initiatives
• Overcome roadblocks and breakdown operational silos
• Determine pilot initiatives and build on early wins
• Establish and measure key indicators for success
• Put key takeaways to work at your organization

Watch Now »

Build a Better Healthcare Podcast

Learn from the Pros how to Create, Promote, and Distribute Your Podcast for Maximum Reach to Consumer, Peer, and Internal Audiences

Your Presenters:
Ashley Schroeder, Events and Marketing Specialist, Bryan Health
Bill Klaproth, Director of Marketing and Production, DoctorPodcasting by RadioMD

Watch this webinar and you’ll learn:

• How you can leverage this powerful medium to reach consumer, peer, and internal audiences
• How to select the best topics for your audience and formulate questions
• How to measure engagement and success
• How to promote your healthcare podcast for maximum exposure
• How Bryan Health uses podcasts to cut through and reach consumers with important health topics and messages.

Watch Now »

The State of Healthcare Digital Marketing in 2021

The survey results are in! See how the pandemic has shifted digital priorities and investments.

A new eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists.

Your Presenter:
Ben Dillon, Chief Strategy Officer, Geonetric

Watch this webinar and you’ll learn:

• How the pandemic shifted priorities and investments
• Where organizations are investing when it comes to virtual care capabilities
• What leading organizations are doing differently than others in terms of goal setting, digital marketing tactics, and spending
• What are the hottest areas for staffing
• Where healthcare marketers feel most behind — and how that compares to the agency perspective

Watch Now »

eHST Monthly Video Update: Episode 3

Show NotesBelow are links to the articles covered in this eHealthcare Monthly Video Update. How Cleveland Clinic Prepped for Google’s Core Web Vitals Algorithm eHealthcare Leadership Awards: Recognizing Excellence in COVID-19 Communications Salinas Valley Memorial Healthcare System’s Internal Communications Strategy Kept Employees Connected During COVID-19 Content Strategies for a Post-Pandemic World Data Is Redefining the Read More

Lessons from Retail: How Health Care Can Win by Adapting to Changes in Consumer Behavior

Discover how ProMedica uses customer feedback and a digital-first approach to consumers to achieve stellar results across more than 400 facilities in 28 states.

A Strategic Health Care Marketing webinar for marketers, communicators, and strategists at hospitals, health systems, and physician groups

Wednesday | July 21, 2021 | 2:00 P.M. Eastern

Your Presenters:

• Annie Haarmann, Head of Strategy and Consulting, Healthcare and Life Sciences, Reputation
• Adeline Ashley, Director of Digital Strategy and Marketing Communications, ProMedica

Join us on July 21 to learn how to harness the power of digital to deliver a more retail-like experience in a changing environment. You’ll see real-world examples and learn best practices from health care leaders and industry disruptors.

Register Now or Learn More »