Digital Strategy

Call for Entries for the 2023 eHealthcare Leadership Awards Now Open


// By Susan Dubuque // We’re pleased to announce that the 2023 eHealthcare Leadership Awards Call for Entries is officially open! It’s time to review all the great things you’ve accomplished and prepare to receive the recognition you deserve. Throughout the pandemic, digital tools and tactics saved the day — allowing organizations to maintain productivity by Read More

Where Healthcare CRM is Headed in 2023 and Beyond

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A new eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists


  • Seth Kaplan, Director, Marketing & Customer Engagement, HonorHealth
  • Craig Kartchner, AVP of Marketing & Customer Experience, HonorHealth
  • Daniel Quinn, VP of Business Strategy & Analytics, Lionshare

Moderated by:

  • Jared Johnson, Founder and Podcast Producer, Shift Forward Health and member of the eHealthcare Strategy & Trends Editorial Advisory Board

Watch this webinar and you’ll learn:

  • How buyer decisions for CRM have changed
  • How to evaluate platforms now that there are more choices on the market than ever before
  • How strategy and operations work together to get the most out of a CRM investment
  • How vendors see their platforms evolving over the next 1-2 years
  • How to manage expectations for CRM now that healthcare organizations are facing historically challenging financial pressures

And much more!

Watch Now »

Building Brand Reputation Through Digital Platforms: A Physician Marketing Approach

Building Brand Reputation

Learn how digital marketing to physicians established Baptist Health South Florida as a leading source of high-value content for physicians and referral sources.


  • Mary Adam, Manager, Physician Marketing, Miami Cancer Institute, Baptist Health South Florida
  • Tarra Lowe, Manager, Physician Marketing, Baptist Health South Florida
  • Mike Ciaburri, Vice President, Business Development, BroadcastMed

Watch this webinar and you’ll learn:

  • How a new cancer institute gained national recognition in a short time
  • The type of content that is attractive to a physician audience
  • How high-quality content builds brand reputation, engages physicians, and drives referrals
  • How to design, deploy, and measure the effectiveness of digital campaigns targeted to physicians
  • How rich content gives physician liaisons a way to demonstrate expertise in specialty service lines

Watch Now »

Your Digital Front Door – Meeting Consumers Where They Are

Your Digital Front Door – Meeting Consumers Where They Are

A new eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists.


  • Ben Dillon, Chief Strategy Officer, Geonetric

After this webinar, attendees will be able to answer critical questions, including:

  • What are consumers’ preferred ways to engage with health organizations throughout their journey?
  • How are consumers researching health conditions (and what information your health system needs to be delivering)?
  • How has patient loyalty changed and what are the most important factors as patients are making healthcare choices for every healthcare encounter?
  • What are consumers’ perspectives on personalized digital experiences in an era of greater awareness of the threats to data privacy?

Watch Now »

Podcasting Made Easy: You Don’t Have to Start From Scratch

Podcasting Made Easy

Learn how Henry Mayo Newhall Hospital launched a successful podcast, and how it keeps the content pipeline filled.

A new eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists.


  • Patrick Moody, Director of Marketing, Public and Community Relations, Henry Mayo Newhall Hospital
  • Bill Klaproth, Director of Marketing and Production, DoctorPodcasting by RadioMD

Watch this webinar and you’ll learn:

  • Why podcasting is a valuable marketing platform
  • How to get physician buy-in and participation
  • How to determine the right audience — consumers, referring physicians, or internal staff
  • Which topics to choose — and why
  • How to promote your podcast
  • Best practices for maximum growth, and how to measure success

Watch Now »

Virtual Roundtable: Building Your Digital Front Door

Virtual Roundtable Building Your Digital Front Door

The COVID-19 pandemic and the rapidly changing competitive environment are making the consumer and patient digital experience a higher priority for healthcare marketers than ever before. This webinar will provide important insights and tips you need to be ready to play a key role in improving your digital front door.

A new eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists.


  • Kendra Calhoun, Senior Vice President, Strategic Marketing & Communications, Avera Health
  • Ed Rafalski, Chief Strategy and Marketing Officer, BayCare Health System
  • Ben Dillon, Chief Strategy Officer, Geonetric

Watch this webinar and you’ll learn:

  • Benchmark where your organization is today
  • Set a vision for future improvement based on digital experience roadmaps
  • Get leadership and organizational buy-in for digital experience initiatives
  • Overcome roadblocks and breakdown operational silos
  • Determine pilot initiatives and build on early wins
  • Establish and measure key indicators for success
  • Put key takeaways to work at your organization

Watch Now »

Build a Better Healthcare Podcast

Build a Better Healthcare Podcast

Learn from the Pros how to Create, Promote, and Distribute Your Podcast for Maximum Reach to Consumer, Peer, and Internal Audiences

Your Presenters:
Ashley Schroeder, Events and Marketing Specialist, Bryan Health
Bill Klaproth, Director of Marketing and Production, DoctorPodcasting by RadioMD

Watch this webinar and you’ll learn:

  • How you can leverage this powerful medium to reach consumer, peer, and internal audiences
  • How to select the best topics for your audience and formulate questions
  • How to measure engagement and success
  • How to promote your healthcare podcast for maximum exposure
  • How Bryan Health uses podcasts to cut through and reach consumers with important health topics and messages.

Watch Now »

The State of Healthcare Digital Marketing in 2021

The State of Digital Marketing in Healthcare in 2021 squared

The survey results are in! See how the pandemic has shifted digital priorities and investments.

A new eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists.

Your Presenter:
Ben Dillon, Chief Strategy Officer, Geonetric

Watch this webinar and you’ll learn:

  • How the pandemic shifted priorities and investments
  • Where organizations are investing when it comes to virtual care capabilities
  • What leading organizations are doing differently than others in terms of goal setting, digital marketing tactics, and spending
  • What are the hottest areas for staffing
  • Where healthcare marketers feel most behind — and how that compares to the agency perspective

Watch Now »

eHST Monthly Video Update: Episode 3

eHST Video Update, Episode 3 (Thumbnail image)

Show NotesBelow are links to the articles covered in this eHealthcare Monthly Video Update. How Cleveland Clinic Prepped for Google’s Core Web Vitals Algorithm eHealthcare Leadership Awards: Recognizing Excellence in COVID-19 Communications Salinas Valley Memorial Healthcare System’s Internal Communications Strategy Kept Employees Connected During COVID-19 Content Strategies for a Post-Pandemic World Data Is Redefining the Read More

Lessons from Retail: How Health Care Can Win by Adapting to Changes in Consumer Behavior

Discover how ProMedica uses customer feedback and a digital-first approach to consumers to achieve stellar results across more than 400 facilities in 28 states.

A Strategic Health Care Marketing webinar for marketers, communicators, and strategists at hospitals, health systems, and physician groups

Wednesday | July 21, 2021 | 2:00 P.M. Eastern

Your Presenters:

  • Annie Haarmann, Head of Strategy and Consulting, Healthcare and Life Sciences, Reputation
  • Adeline Ashley, Director of Digital Strategy and Marketing Communications, ProMedica

Join us on July 21 to learn how to harness the power of digital to deliver a more retail-like experience in a changing environment. You’ll see real-world examples and learn best practices from health care leaders and industry disruptors.

Register Now or Learn More »

eHST Monthly Video Update – June 2021

Watch this episode of our video update with stories from eHealthcare Strategy & Trends: Health systems use digital tools to connect people with vaccines. Top industry leaders share post-pandemic priorities. Lessons from higher education for digital fundraising in healthcare. How to raise your organization’s social justice profile. And an update on the 2021 eHealthcare Leadership Awards.

Watch Now

Member Webinar: Digital Health Strategies that Will Shape the Future


How the pandemic has accelerated digital innovation in care delivery — and how you can take advantage of new models to meet consumer expectations

An eHealthcare Strategy & Trends webinar on demand for healthcare marketers and digital strategists.

The COVID-19 pandemic has created opportunities to transform care delivery with digital solutions and spawned digital health strategies that will define the future.

Which emerging digital solutions have the most power to disrupt? What does this mean for the future of telehealth? Or hospital care at home? What new challenges have emerged that we must pay attention to?

This panel discussion will focus on how health systems and technology leaders are pivoting and developing their digital health plans and products in response to the new landscape, and how they are partnering with vendors, incubators, and accelerators in new ways as digital health solutions proliferate.

Watch Now »

Submit Your Entry to the 2021 eHealthcare Leadership Awards!

It’s May, and if you’re part of the digital healthcare marketing community, you know what that means… the Call for Entries for the 2021 eHealthcare Leadership Awards is officially open! What a year it has been. Last year around this time, we were hoping the worst was over and we could begin to get back Read More

eHealthcare Monthly Roundup #1

eHST - monthly roundup screencapture

Watch the pilot episode of our monthly video roundup of the latest stories from eHealthcare Strategy & Trends. A low-tech inpatient telehealth solution at Boston Children’s Hospital. Marketing lessons from Futurescan. Physician social media ambassadors at Mount Sinai Health System. An interview with the principal transformation consultant for strategy and digital health at Henry Ford Health System. And creating connected digital experiences at Baystate Health and Banner Health.

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Turning Waiting into Health Outcomes

// Sponsored Post //

An Electronic Health Record’s Virtual Visit functionality offers the holy-grail for healthcare marketing—personalized content with no risk of exposing PHI.

In this guide, we’ll explore how the significant rise in telehealth visits due to the COVID-19 pandemic presents a unique opportunity to create a virtual “waiting room” experience that can accelerate the shift from managing your health data to managing your healthcare, and ultimately – managing your health.

Download this white paper to learn how a fully-authenticated virtual waiting room can be optimized.

Download your copy today

Dynamic Personalization in Healthcare Websites

Seventy-five percent of consumers prefer to do business with organizations that create personalized and relevant shopping experiences. But 60 percent of healthcare consumers report they don’t get that from healthcare organizations. There’s a huge opportunity to improve customer experience and increase conversions by bridging this gap.

Personalization can help connect the dots between consumer pain points and your healthcare services — helping consumers get value by more quickly and efficiently finding relevant information they seek, while allowing health systems to cross-promote services, improve loyalty, and drive patient volume. Done correctly, it’s a win-win.

In this session you’ll hear from experts who have worked with organizations including Duke Health, Geisinger, Johns Hopkins, and Cleveland Clinic. They’ll discuss how to use personalization tools to customize healthcare experiences while staying on the right side of HIPAA and the compliance department. You’ll get real-world examples and best practices to optimize your hospital website, leverage customer data safely, and deliver the more “Amazon-like” digital experience consumers expect.

Watch now »

2020 eHealthcare Leadership Award Winners


// By Jane Weber Brubaker // The eHealthcare Leadership Awards honor the very best websites and digital communications from a broad spectrum of healthcare organizations. Winners of the 21st Annual eHealthcare Leadership Awards were announced on November 17 at a special presentation at HCIC@Home, the virtual conference sponsored by Greystone.Net, our partner in presenting the Read More

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