Digital Strategy

Conversational Interfaces Are Transforming Healthcare’s Digital Front Door

Virtua Health Logo (Square)

Learn how an AI chatbot and live chat platform has been a “game changer” at Virtua Health — and how you can leverage conversational technology to meet consumer needs

A new eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists

Tuesday, April 27, 2021 | 2pm Eastern

Your Presenters:

  • Brian Gresh, President, Loyal
  • Ryan Younger, Vice President of Marketing, Virtua Health

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eHealthcare Monthly Roundup #1

eHST - monthly roundup screencapture

Watch the pilot episode of our monthly video roundup of the latest stories from eHealthcare Strategy & Trends. A low-tech inpatient telehealth solution at Boston Children’s Hospital. Marketing lessons from Futurescan. Physician social media ambassadors at Mount Sinai Health System. An interview with the principal transformation consultant for strategy and digital health at Henry Ford Health System. And creating connected digital experiences at Baystate Health and Banner Health.

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Turning Waiting into Health Outcomes

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An Electronic Health Record’s Virtual Visit functionality offers the holy-grail for healthcare marketing—personalized content with no risk of exposing PHI.

In this guide, we’ll explore how the significant rise in telehealth visits due to the COVID-19 pandemic presents a unique opportunity to create a virtual “waiting room” experience that can accelerate the shift from managing your health data to managing your healthcare, and ultimately – managing your health.

Download this white paper to learn how a fully-authenticated virtual waiting room can be optimized.

Download your copy today

Dynamic Personalization in Healthcare Websites

Seventy-five percent of consumers prefer to do business with organizations that create personalized and relevant shopping experiences. But 60 percent of healthcare consumers report they don’t get that from healthcare organizations. There’s a huge opportunity to improve customer experience and increase conversions by bridging this gap.

Personalization can help connect the dots between consumer pain points and your healthcare services — helping consumers get value by more quickly and efficiently finding relevant information they seek, while allowing health systems to cross-promote services, improve loyalty, and drive patient volume. Done correctly, it’s a win-win.

In this session you’ll hear from experts who have worked with organizations including Duke Health, Geisinger, Johns Hopkins, and Cleveland Clinic. They’ll discuss how to use personalization tools to customize healthcare experiences while staying on the right side of HIPAA and the compliance department. You’ll get real-world examples and best practices to optimize your hospital website, leverage customer data safely, and deliver the more “Amazon-like” digital experience consumers expect.

Watch now »

2020 eHealthcare Leadership Award Winners

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// By Jane Weber Brubaker // The eHealthcare Leadership Awards honor the very best websites and digital communications from a broad spectrum of healthcare organizations. Winners of the 21st Annual eHealthcare Leadership Awards were announced on November 17 at a special presentation at HCIC@Home, the virtual conference sponsored by Greystone.Net, our partner in presenting the Read More

3 Trends Impacting Healthcare Digital Marketers in 2020

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Healthcare organizations are facing unprecedented challenges as they respond to the COVID-19 pandemic. The global crisis is also accelerating emerging trends in the industry.

Meanwhile, today’s healthcare consumers are more informed than ever about their healthcare choices, which puts pressure on health systems and practitioners to deliver exceptional patient experience from the initial search to post-care follow up and beyond.

Download this ebook to examine three trends that will impact the healthcare industry in 2020 and beyond:

  • Digital transformation is an imperative for today’s health systems
  • Healthcare organizations are moving beyond CAHPS to understand and improve PX
  • Customer relationship, patient experience and reputation management have merged

Download your copy today

Building Connected Healthcare Experiences

eHST Webinar - Building Connected Healthcare Experiences

An eHealthcare Strategy & Trends webinar on demand for healthcare marketers and digital strategists. 

Your Presenters:

  • Jeff Cram, Partner, PK
  • Derek Philips, Director of Content Strategy, PK
  • Dave Wieneke, Healthcare Innovation Director, PK

 

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How Healthcare Leaders Are Taking On COVID-19

Well before cases of COVID-19 began to spike in the U.S., healthcare organizations were watching the response to the pandemic unfold worldwide and preparing for the worst-case scenario. Communications to myriad stakeholders have been and are being created, coordinated, and standardized across multiple channels. Accurate, up-to-date information is essential for all of us. To offer Read More

News from the Front: Healthcare Shifts into High Gear to Address the Coronavirus

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// By Jane Weber Brubaker // Well before cases of COVID-19 began to spike in the U.S., healthcare organizations were watching the response to the pandemic unfold worldwide and preparing for the worst-case scenario. Communications to myriad stakeholders have been and are being created, coordinated, and standardized across multiple channels. Accurate, up-to-date information is essential Read More

Bringing the Amazon Experience to Healthcare

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Free white paper published by Healthgrades

Applying Retail Best Practices to Healthcare Marketing

The age of healthcare consumer experience is here to stay, but understanding what that means and how to translate traditional retail customer experience tactics to healthcare can be confusing. This ebook gives you concrete tips and strategies for bringing that Amazon-like experience to healthcare marketing.

This guide examines how Amazon accomplishes great customer experience management through a mobile first strategy, data-based user experience design, conversion optimization, and personalization then shows you where you can apply these same principles to your own website, provider profiles, and more.

Download your copy today

The 9 Essential Questions You Need to Answer Before You Redesign

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White Paper published by MedTouch

Address these steps head on to help you reduce risks to your budget, timeline, and internal political capital and position your team for success.

Over the last fifteen years at MedTouch, we’ve strategized, designed, and built hundreds of websites for healthcare organizations. And over that time, there are some themes we’ve observed with what it takes to get a successful project complete.

Download this brand-new whitepaper to discover 9 essential questions you need to answer to make your website redesign project a success.

Ignore them, and you risk wasting time, money, and internal credibility.

Answer them and you will avoid the most common pitfalls of hospital website redesign efforts.

Our hope is by identifying the need for these questions, you can ensure your team is working to resolve roadblocks before they happen.

Download your copy today

Online Reputation Management: It’s More Than Ratings and Reviews

Lindsay Neese Burton, Healthcare Marketing Director, Reputation.com and Amanda Henson, Director of Online Reputation Management, Kindred Healthcare

How Kindred Healthcare leverages insights from online reviews to improve its online reputation, attract new patients, and enhance care

An eHealthcare Strategy & Trends webinar on demand for healthcare marketers and digital strategists

Your Presenters:


Building a positive reputation for your organization and physicians online has never been more critical:

  • 88 percent of consumers start their search for a provider online
  • 80 percent want to read six or more reviews to assess a provider
  • Search engines use reviews as part of their ranking algorithms — more reviews, and recent reviews, ensure your doctors and locations rank high
  • Positive online sentiment drives measurable patient satisfaction, predicting an increase in HCAHPS scores of as much as 17 percent according a recent assessment.

In this on-demand webinar, Lindsay Neese Burton, healthcare marketing director at Reputation.com, will share the latest trends in reputation management. “It’s more than just responding to patient reviews,” she says. “It is an orchestration of multiple digital and operational efforts that creates a virtuous cycle and drives new business.

Joining Lindsay, Amanda Henson, director of online reputation management at Kindred Healthcare will show how Kindred’s strategy ensures consumers find and choose Kindred — and how incorporating feedback from online reviews improves the patient experience.

You’ll learn:

  • The essential elements of a robust reputation management strategy — beyond ratings and reviews
  • How online reputation management optimizes search, supports acquisition of new patients, and helps you improve patient experience
  • How Reputation Score provides an index to monitor and improve your organization’s digital presence
  • How to engage your operations teams and create action plans based on feedback

Watch now and learn how you can create a robust and consistent online presence for every physician and location, improve your rankings, and attract more patients.

Watch now »

Hospital Digital Experience Index: Webinar on Demand

Dave Wieneke and Aaron Watkins

Details from the latest study of 15 top-ranked hospitals’ websites — and takeaways you can apply at your organization

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An eHealthcare Strategy & Trends webinar on demand for healthcare marketers and digital strategists

Your Presenters:

  • Dave Wieneke, Healthcare Practice Director, Connective DX
  • Aaron Watkins, Senior Director of Internet Strategy & Digital Content Marketing, Johns Hopkins Medicine

The latest Hospital Digital Experience Index (HDX-15) is out — and it’s chock-full of actionable insights based on detailed benchmarking and analytics.

Get an expert tour of the best digital work happening among leading organizations like Johns Hopkins, Mayo Clinic, Cleveland Clinic, and others.

Dave Wieneke, healthcare practice director at Connective DX and lead developer of the HDX-15 methodology, will highlight the emerging trends and best practices observed across these 15 top websites.

Dave will be joined by special guest Aaron Watkins, senior director of internet strategy and digital content marketing at Johns Hopkins Medicine.

You’ll Learn:

  • How to better connect with and serve your community by reflecting and representing diversity on your website
  • Why this may the the year of the phone, and how you can use digital to support it
  • Where most of your website traffic may be coming from
  • How you can respect the patient journey and personalize the digital experience

Join us on January 23 and get insights from top healthcare organizations that will help you enhance the digital experience for your website visitors.

Watch now »

2018 eHealthcare Leadership Award Winners Announced

// By Jane Weber Brubaker // The eHealthcare Leadership Awards program recognizes the very best websites and digital communications efforts of a wide range of healthcare organizations. This year’s winners were announced November 7 at a special presentation in Scottsdale, Arizona during the Healthcare Internet Conference, produced by Greystone.Net. More than 200 organizations received recognition Read More

The Evolving Patient Experience: Meeting Your Patients Everywhere They Search

The Evolving Patient Experience: Meeting Your Patients Everywhere They Search

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Is your health system prepared to meet patients everywhere they’re searching for health information?

A year and a half ago, Yext conducted a survey of 1,000 patients who had gone online to find a physician, hospital, or other healthcare provider in the past 12 months to learn how they search for — and make decisions about — providers.

In January 2018, we conducted two new studies: one follow-up to our previous study, and one with a focus on how voice and intelligent systems are changing how patients are finding health information.

Download now and learn how patients:

  • Search for individual providers
  • Find information outside of health systems’ websites
  • Expect online transactions
  • Look for a provider’s insurance
  • Use multiple devices to find healthcare information

Get your copy of this new report to see the full results of Yext’s Patient Search Behavior Survey and learn what changes you need to make to ensure that patients have all the necessary information during the moments that matter, across all platforms and devices, everywhere they search.

Download your copy today!

Content + Analytics: Penn Medicine’s Formula for Success

Suzanne Sawyer, senior vice president and chief marketing communications officer for Johns Hopkins Medicine

// By Melanie Graham // When you consider the elements needed for quality content, what do you think of? Skilled copywriters may come to mind, or maybe you think of killer creative from a professional graphic designer. But what about data? It may not be the first thing that pops into your head, but analytics Read More

Benchmarking Reveals Whether You’re a Leader or a Laggard

Ben Dillon

“Benchmarking your organization against your peers is something every health system wants to do,” says Ben Dillon, chief strategy officer at Geonetric and eHST Editorial Advisory Board member. “But in reality, how you compete is more nuanced than just comparing your organization to others by team or bed size. It’s neither easy to compare yourself to an average of Read More

Ask the Expert: What Differentiates a Healthcare Digital Marketing Leader?

Ben Dillon

Learn How Leading Healthcare Marketers Do Digital Differently and How to Propel Your Organization Forward // By Ben Dillon // Benchmarking your organization against your peers is something every health system wants to do. But in reality, how you compete is more nuanced than just comparing your organization to others by team or bed size. Read More

IBM Marketing Catalyst: A Preconfigured Healthcare Marketing Stack

leveraging watson and adobe graphic

What do you get when you cross IBM Watson with five Adobe marketing tools? A smart, HIPAA-compliant, preconfigured marketing stack curated for healthcare that doesn’t take years to implement. That’s the case IBM is hoping to prove to healthcare and life sciences organizations with its new offering, IBM Marketing Catalyst. Developed by digital consultancy IBM Read More

eHealthcare Leadership Award Winners: They’re Simply the Best

eHealthcare Leadership Awards

// By Jane Weber Brubaker // It’s that time of year again. The call for entries for the 2018 eHealthcare Leadership Awards is open as of May 1. This year’s award winners will be announced at a gala luncheon on November 7 at the HCIC conference in Scottsdale, Arizona. Winners are selected from nearly 1,000 Read More

Call for Entries — 2018 eHealthcare Leadership Awards

eHealthcare Leadership Awards

The Call for Entries for the 2018 eHealthcare Leadership Awards is now open. This leading awards program, which draws some 1,000 entries, exclusively recognizes the very best websites and digital communications of healthcare organizations (both large and small), online health companies, pharmaceutical/medical equipment firms, agencies/suppliers, and business improvement initiatives. These awards highlight the role of Read More

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