How Southeast Georgia Health System Drove 76 Percent Engagement With a New Internal Communication App

September 9, 2026

Internal communication strategies don’t fail because there aren’t enough messages. They fail because the messages don’t reach people in a way that works.

At Southeast Georgia Health System, that gap showed up clearly. In a 2024 engagement survey, fewer than half of team members felt communication across the organization was effective, and just 55 percent felt their own work units communicated well.

“For a workforce that spends most of the day on the move, the issue wasn’t volume. It was access,” says Melody Bradley, supervisor of digital media at Southeast Georgia Health System.

Read the full article to see how strong creative and on-the-ground activation turned an internal communication tool into something team members will use: Digital Showcase: “Beekeeper” Launch Connects a Disconnected Workforce

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Matt Humphrey
President

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