Focus on CRM: How Health Systems Build an Enterprise Strategy for Patient Engagement that Drives Measurable Business Impact
Exclusive Member Report
At leading healthcare organizations, CRM is becoming an enterprise capability that connects marketing strategy with patient needs. This evolution requires health systems to move from isolated campaigns to an integrated ecosystem and shared governance. Healthcare marketers must also navigate questions around personalization and privacy while making sure outreach feels relevant to patients and contributes to broader organizational goals.
In this new report, we explore how health systems use CRM to guide and support the patient journey. You’ll find valuable insights from healthcare leaders that will help you build a more connected CRM strategy that strengthens patient engagement and delivers strategic benefit for your organization.
You’ll learn:
- Practical lessons on why CRM works best as an enterprise capability, not just a marketing tool
- How healthcare organizations can personalize communications more thoughtfully, govern messaging across teams, and measure CRM performance in ways leaders understand
- How Virtua Health built a patient-centered strategy that connects patients with the right care while delivering measurable business results
- How Nationwide Children’s, Geisinger, and Rochester Regional Health deepen consumer relationships, strengthen brand and clinician preference, and drive better outcomes that contribute to sustainable growth
- A roadmap for turning disconnected tools into a coordinated system that supports growth, patient engagement, and measurable results
- How AdventHealth uses CRM to personalize the consumer journey according to each person’s needs and interests, without compromising HIPAA privacy regulations
Our goal for this report — and all eHealthcare Strategy & Trends member content — is to provide you tools and tips, information and inspiration to help you succeed as a digital leader at your organization. We are confident that you will find high value, actionable ideas you can put to work today.
Featuring insights from:
AdventHealth, Atlantic Health, Emory Healthcare, Geisinger, HonorHealth, Nationwide Children’s, Rochester Regional Health, UNC Health, and Virtua Health