Beyond Tactics: How to Build a Digital Front Door Strategy for Your Enterprise

eNews Pulse, March 2013

March 1, 2013

WEBSITES/MOBILE APPLICATIONS

New Features Added to T2 Mood Tracker App. The app was de­veloped for the U.S. Department of Defense, and one notable new feature is the ability of users to send information to their home com­puters for long-term tracking. More than 100,000 people have down­loaded the app, which tracks how changes in home, work, and every­day experiences affect emotional health. Available for both Apple and Android devices.

New Resource for Stroke Survivors launched at www.StrokeSmart.org. The site includes the latest news and research on strokes and peer-to-peer con­versation for survivors. A resource directory provides listings of stroke-related products and services.

RESOURCES

Mobile Paid Search Now Represents Nearly 25 Percent of Total Paid Clicks, according to The Search Agency’s “State of Paid Search Report, Q4 2012.” The growth in mobile search did not come at the expense of desktop search. Overall search has ex­panded, and desktop searches have remained constant in number. With all data referencing the fourth quarter, the report shows that:

  • Total search engine advertising spending increased 11 percent in the past year, with impressions growing 11 percent and clicks 4 percent.
  • Spending on smartphones and tablets represented 15.6 percent of total spending, up 79 percent from a year ago. Clicks from mobile represented 23.4 percent of total clicks, up 89 percent.
  • Tablets’ share of total spending exceeded smartphones’ share for the first time (8.5 percent for tablets versus 7.1 percent for smartphones). Click share by device was 13.6 percent for smartphones, 9.8 percent for tablets, and 76.6 percent for desktops.
  • Google advertisers received 15.3 percent of their impressions (roughly equal to advertising spending) from mobile and 84.7 percent from desktop. But mobile generated 25.9 percent of clicks versus 74.1 percent for desktop.
  • For Bing advertisers, 6.7 percent of impressions were from mobile and 93.2 from desktop. But mobile delivered 12.6 per­cent of clicks, versus 87.4 per­cent for desktop.

The 41-page report can be accessed at http://info.thesearchagency.com/StateofPaidSearchReportQ42012.html.

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