“Ask Dr. Internet” Campaign Drives New Patients to MidMichigan Health
We’ve all done it. A strange symptom appears out of nowhere and we go straight to the Internet to diagnose it, usually coming up with something far scarier than it actually turns out to be. That insight about human behavior provided the creative inspiration for MidMichigan Health’s “Ask Dr. Internet” TV commercial, the centerpiece of an outreach campaign created by Richmond, Virginia, creative agency Neathawk Dubuque & Packett (ND&P).
MidMichigan Health is a nonprofit health system headquartered in Midland, Michigan, affiliated with the University of Michigan Health System. It covers a 14-county region with medical centers in Midland, Alma, Clare, and Gladwin, as well as urgent care centers, home care, nursing homes, physicians, medical offices, and other specialty health services.
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