Can You Crack the Google Code?

Ask The Expert with Jenny Halasz

If there’s one thing as loud as the bustle of a hospital ER, it’s the cacophony of voices declaring that they finally have the secret to ranking first on Google. With a constant stream of opinion, from professionals to laypeople declaring themselves expert, it can be very difficult to determine what is fact and what is fiction.

Here’s a secret: If you understand the motivation behind Google’s decisions, then you will understand how to interpret any articles you read.

Google is a publicly traded company. It has a responsibility to stockholders to attract quality advertisers. The only way to attract quality advertisers is to offer a large user base, and the only way to offer a large user base is to provide a stellar search experience. It is all about the searchers’ experience.

If you approach ranking on Google from the perspective that you must do all you can to ensure a good user experience, then you have started to crack the code.

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