Turn Data into Demand: Proven Strategies to Drive Net New Patient Growth

Matt King
Senior Consultant
Population Intelligence
Definitive Healthcare

Matt King has spent the past 17 years helping organizations grow through smarter patient acquisition, better use of data, and building more connected digital experiences. He’s worked across health systems, MedTech, and life sciences, with a focus on making strategy actionable and outcomes measurable.

Today, Matt helps organizations turn data into decisions, advising on growth strategies, campaign planning, and digital activation. His background includes building and scaling consumer experience solutions for healthcare, financial services, and ecommerce. He brings a collaborative, outcomes-first mindset to every engagement, connecting the dots between marketing, clinical, and operational teams.

Reed Smith
Senior Vice President and Chief Consumer Officer
Ardent Health

Reed Smith is a seasoned healthcare executive with over 20 years of experience in consumer engagement, strategy, and experience. As Senior Vice President and Chief Consumer Officer at Ardent Health, he leads initiatives that enhance consumer engagement and experience driving transformation across the organization.

Reed began his career as a hospital marketing director before advancing to lead product development at the Texas Hospital Association. He later transitioned into consulting, where he advised some of the world’s largest healthcare brands and provider organizations. His early professional background in telecommunications and professional sports brings a unique perspective to his work in healthcare consumerism.

He is the founder of the Social Health Institute and a founding advisory board member of both the Mayo Clinic Social Media Network and the Health & Wellness track at the SXSW® Interactive Festival. Reed also co-hosts Touch Point, a weekly podcast focused on consumerism in healthcare, alongside Chris Boyer.

A graduate of Texas Tech University, Reed earned his MBA from LeTourneau University. In 2020, he was inducted into the Health Internet Hall of Fame as the Most Innovative Individual, recognizing his contributions to healthcare innovation.

Matt Gove
Chief Growth Officer
QuickMD

Matt Gove is Chief Growth Officer for QuickMD, one of the fastest-growing telehealth providers in the U.S. and the country’s largest provider of medication-assisted treatment for patients with opioid use disorder.

Previously, Matt served as Chief Marketing Officer for Summit Health-CityMD, a merger bringing together CityMD with Summit Medical Group. Matt joined Summit-City in September 2019 and in January 2023, Summit-City agreed to be acquired by VillageMD in a deal valued at $9 billion.

Prior to joining Summit Health-CityMD, Matt served as Chief Consumer Officer for Atlanta-based Piedmont Healthcare. Under his leadership, the Piedmont team established a reputation as a national leader in consumer-centric marketing and digital experience design, winning more than 100 local and national marketing awards.