Cleveland Clinic Builds on Trustworthy Content with Renewed Podcast Strategy
// By Melanie Graham //
Podcasting is a medium that has swept nearly every industry, and experts and amateurs around the globe are producing and publishing thousands of episodes every day. The list of topics is endless, and it seems nearly everyone is plugged into a podcast while commuting or exercising.
“Our content marketing goal is to have content in all formats for people who are seeking health information,” says Amanda Todorovich, senior director of content and creative services at Cleveland Clinic. “We want to be there to answer those questions in any way they want it, whether it’s online, through the blog, through social media, or podcasts.”
But adding podcasts to Cleveland Clinic’s already robust content offerings wasn’t just about tapping into a popular market. The podcasts are also part of the health system’s goal in creating content that is informative, accurate, and trustworthy.