Few would disagree that healthcare has lagged behind other industries in adoption of digital marketing strategies and technologies. Suzanne Sawyer, Chief Marketing Officer at Penn Medicine, the University of Pennsylvania Health System, made it her mission to change that in her own organization. “The discipline of marketing is changing and evolving,” says Sawyer. “We’ve been Read More
When Dr. Tif Siragusa asks new patients why they chose him they say, “Because you had good reviews.” Siragusa’s reviews on Healthgrades and Vitals have more than doubled in less than two years since he began using a reputation management service developed by Boston-based MDConnect. The service, ReviewMD, is built around a dedicated review website, Read More
Peter Hudson and Wayne Guerra, emergency room physicians at Centura Health in Denver, saw that patients would often show up with minor problems that could have been treated at another type of care setting, and at a lower cost. They were inspired to create a mobile app, iTriage to give people tools to understand their Read More
Getting patients engaged in their health is a priority of healthcare transformation, and the patient portal is a big part of the strategy. But the portal experience can leave you cold. Shawn Gross, Chief Digital Strategist at White Rhino shares, “I appreciate the communications I receive from my provider’s patient portal, but the interface experience Read More
Trinity Health plans to make all of its 87 hospitals accountable care organizations. As the system shifts from fee-for-service to fee-for-value and moves aggressively toward population health, marketing automation will be a key part of the strategy. “We’re going to pilot a marketing automation system at Saint Alphonsus,” said Sheree Esser, Trinity Health’s CRM Manager Read More
Patient engagement is the Holy Grail of healthcare. The theory is if patients take an active role in managing and maintaining their health, they will reap the benefits, staying healthier, spending less, and costing the system less. One way to get and keep patients engaged is through patient portals. But how do you get them Read More
Late last year, Facebook announced on its blog, “Pages that post promotional creative should expect their organic distribution to fall significantly over time.” In a related post on the same day, Facebook assured businesses that, “Pages still matter — a lot,” and for emphasis, added, “In October, for instance, nearly a billion people visited Facebook Read More
If your service area covers three states, and your health system’s name only includes one state, it’s time for a change. That’s what Iowa Health System concluded in 2013 when it changed its name to UnityPoint Health. The change was more than just a solution to a geographic misnomer. It represented an overhaul of the Read More
You never know which posts are going to get people’s attention on LinkedIn. Michael Yoder, Social Media Consultant at Spectrum Health was pleasantly surprised by the results of this post: The post generated 14,000 impressions and 300 clicks. Many hospitals effectively use LinkedIn as an extension of their efforts to recruit in-demand health care professionals—and Read More
It would be a big upgrade to have your branded hospital app available for download in the iTunes or Google Play app stores. But how do you build a native app for Apple and Android devices? If your hospital is like most, you don’t have that expertise in house. The Robert Wood Johnson University Hospital Read More
A growing percentage of the U.S. population does not speak English – greater than 35% in some states. How can hospitals and health systems cope with this potential safety issue? How does a teenager tell his doctor he has a “dolor de estómago” (stomach ache) if the doctor doesn’t speak Spanish? If an elderly woman Read More