eNews Pulse, August 2013
Capital BlueCross Challenges Students to Develop Innovative Web-Based Tools or Mobile Apps to Improve Healthcare. Available to students age 18 and older, the challenge supports innovative ideas in one of three categories: financial, telemedical, and experiential. Top prize is $15,000. Work must be original and submitted by November 22. Details at www.blueinnovates.com.
Guide to Cross-Channel Marketing Available from StrongMail, a leading email marketing firm. The 11-page white paper entitled “13 Cross-Channel Marketing Strategies for 2013” can be downloaded by going to www.strongmail.com/
A Superior Search Engine Optimization Strategy Focuses on Increasing Conversions Rather Than Just Building Traffic, finds a survey of nearly 600 business and marketing executives. The survey was done in late June and sponsored by Ascend2. Fifteen percent of respondents rated their SEO strategy as very successful in achieving objectives and are identified as having a superior strategy. Eighteen percent of respondents rated their SEO strategy as not successful in achieving objectives and are identified as having an inferior strategy.
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