Healthcare CRM: Leverage Your Existing Data to Drive Patient Activation
In healthcare, CRM is often referred to as the software itself — as a noun — versus the activity of managing customers — a verb. In some cases, it’s a checkbox for a technology neither mapped to organizational goals nor mapped to driving metrics that matter to the health system.
Innovative health systems have started adopting CRM intelligence, which turns data insights into action via proactive outreach — in a sense, turning CRM into a verb. Healthcare needs intelligence that unlocks the value of existing data — identifying and predicting patient needs to recommend the next best action or step for every individual.
So what are the implications for implementing healthcare CRM at your organization?
This month’s featured expert believes that CRM implementations should deliver on business metrics that matter — revenue growth, cost reduction, patient outcomes, and ROI. Alan Tam, vice president of marketing at Actium Health, recently spoke with Jared Johnson about healthcare CRM usage and how it can guide health systems to a new level of results.
In our new article, you’ll discover insights from Tam on how CRM is being used in healthcare organizations today and what the future implications are for adopting healthcare CRM at your own organization.
You’ll also learn:
- How CRM intelligence can help your organization drive revenue and improve patient outcomes
- What challenges to be aware of when implementing healthcare CRM at your organization
- Tips on gaining buy-in from internal stakeholders for a CRM buying decision.
Read the full article here: CRM Is a Verb, Not a Noun
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