From MarTech Sprawl to Strategy: How Atlantic Health and UNC Health Build a Connected Ecosystem

Healthcare organizations have invested heavily in marketing technology, yet many marketing teams still struggle with disconnected systems, fragmented data, and growing pressure to demonstrate business value. Learn how healthcare organizations connect existing technology, data, and teams to provide the foundation for stronger governance, better patient experiences, and more meaningful measurement.

Building a Better Healthcare MarTech Ecosystem: How Healthcare Teams Move Beyond Stack Sprawl

// By Therese Lockemy, MBA // Healthcare organizations have invested heavily in marketing technology, yet many marketing teams still struggle with disconnected systems, fragmented data, and growing pressure to demonstrate business value. Learn how healthcare organizations connect existing technology, data, and teams to provide the foundation for stronger governance, better patient experiences, and more meaningful measurement.

What Does It Take to Achieve Healthcare CRM Maturity Across the Enterprise?

Leaders from Emory Healthcare and HonorHealth, along with CRM experts from LionShare and Kelly Faley Consulting, share practical lessons on how healthcare organizations can personalize communications more thoughtfully, govern messaging across teams, and measure CRM performance in ways leaders understand.

Turning CRM into an Enterprise Growth Strategy, Part 2: Personalization, Governance, and ROI

// By Therese Lockemy, MBA // Leaders from Emory Healthcare and HonorHealth, along with CRM experts from LionShare and Kelly Faley Consulting, share practical lessons on how healthcare organizations can personalize communications more thoughtfully, govern messaging across teams, and measure CRM performance in ways leaders understand.

How Billings Clinic Built a Smarter Location Strategy for Search, AI, and Patient Access

As health systems expand through partnerships, acquisitions, and regional growth, maintaining accurate and useful location information becomes increasingly difficult. Here, we look at how Billings Clinic moved from fragmented location content to a more scalable, patient-centered model, and why that work now matters for access, search visibility, and AI-enabled discovery.

Location Strategy Is Access Strategy: How Billings Clinic Improved Findability

// By Therese Lockemy, MBA // As health systems expand through partnerships, acquisitions, and regional growth, maintaining accurate and useful location information becomes increasingly difficult. Here, we look at how Billings Clinic moved from fragmented location content to a more scalable, patient-centered model, and why that work now matters for access, search visibility, and AI-enabled discovery.

How an Iterative Website Strategy Helped The University of Kansas Health System Keep Pace with Growth

During a period of rapid growth through acquisitions, a health system may not have the luxury of time needed for a full website redesign. Read on to learn how targeted improvements vs. a complete website overhaul delivered value more quickly for The University of Kansas Health System.

Why the University of Kansas Health System Chose Iteration Over a Full Site Redesign

// By Althea Fung // During a period of rapid growth through acquisitions, a health system may not have the luxury of time needed for a full website redesign. Read on to learn how targeted improvements vs. a complete website overhaul delivered value more quickly for The University of Kansas Health System.

What Does It Really Take to Make CRM Work Across the Healthcare Enterprise?

Healthcare marketers are under increasing pressure to show results. At the same time, many organizations are still working through the operational, data, and governance issues that make CRM hard to scale effectively. Here, leaders share practical lessons on why CRM works best as an enterprise capability, not just a marketing tool.

Turning CRM into an Enterprise Growth Strategy, Part 1: Start With Strategy, Coordination

// By Therese Lockemy, MBA // Healthcare marketers are under increasing pressure to show results. At the same time, many organizations are still working through the operational, data, and governance issues that make CRM hard to scale effectively. Here, leaders share practical lessons on why CRM works best as an enterprise capability, not just a marketing tool.

From “Flying Blind” to Full Visibility: How Renown Health Turned a Privacy Crisis Into a Performance Advantage

As budget pressures mount, marketing performance is under a microscope. Here, we take a close-up look at Renown Health’s journey back to visibility and share the broad industry context and how a strong privacy foundation can improve marketing performance and lower customer acquisition cost.

How to Turn Your Privacy Challenges into Performance Opportunities

// By Jane Weber Brubaker // As budget pressures mount, marketing performance is under a microscope. Here, we take a close-up look at Renown Health’s journey back to visibility and share the broad industry context and how a strong privacy foundation can improve marketing performance and lower customer acquisition cost.

Why Healthcare Marketers Can’t Rely on Old Playbooks Anymore

Metrics that live in marketing-only reports rarely influence leadership decisions. But metrics that are shared across marketing, finance, and operations align organizational priorities. Learn how to clearly articulate the value of marketing in driving organizational growth and success.

What House Call Miami Revealed About the Next Phase of Healthcare Growth Marketing

// By Chris Pace // Metrics that live in marketing-only reports rarely influence leadership decisions. But metrics that are shared across marketing, finance, and operations align organizational priorities. Learn how to clearly articulate the value of marketing in driving organizational growth and success.

‘Clarity and Control’: 3 Healthcare Marketing Leaders Reveal How to Grow Smarter, Not Louder

In a recent webinar, three marketing leaders took the conversation about customer growth up a notch — from patient acquisition tactics and media spend to what should be the heart of effective strategies. Learn how they view the challenges and opportunities of growth, where to focus efforts, and how to grow smarter.

AI in Healthcare Marketing: Moving Beyond Iteration to Transformation

// By Jane Weber Brubaker // eHealthcare Strategy & Trends invites you to join us during AI in Healthcare Marketing Week, a new virtual summit for healthcare marketers and digital strategists, December 8-12, 2025. Join our stellar lineup of industry thought leaders and learn how AI transforms Content Strategies, Data-Driven Marketing, Workflow Optimization, Enterprise Design, and more.

Access, Experience, and Market Intelligence Drive Strategic Growth

// By Jane Weber Brubaker // In a recent webinar, three marketing leaders took the conversation about customer growth up a notch — from patient acquisition tactics and media spend to what should be the heart of effective strategies. Learn how they view the challenges and opportunities of growth, where to focus efforts, and how to grow smarter.

Proven Strategies to Maximize ROI from Your CRM Investment

Healthcare marketing executives and CRM experts, including leaders from Emory Healthcare, Banner Health, and Lionshare, reveal operational challenges, data governance requirements, and cross-functional collaboration needed to turn CRM investments into measurable patient engagement and ROI. Read on to discover strategies that separate CRM success from failure.

Turn Data into Demand: Proven Strategies to Drive Net New Patient Growth

Presented July 23, 2025

Your Presenters:

• Matt King, Senior Consultant, Population Intelligence, Definitive Healthcare
• Reed Smith, Senior Vice President and Chief Consumer Officer, Ardent Health
• Matt Gove, Chief Growth Officer, QuickMD

Moderated by:

• Jane Weber Brubaker, Executive Editor, Plain-English Media

You’ll Learn:

• How to grow net new patients while strengthening retention
• Tactics for identifying high-value audiences and prioritizing outreach
• How segmentation enables more efficient use of marketing spend and higher conversion rates
• Strategies for aligning clinical data with marketing insights to personalize the patient journey
• How to use data and market intelligence to uncover growth opportunities

Watch Now  »

Turning CRM into a Strategic Engine: Healthcare Leaders Share Candid Lessons on Data, Alignment, and ROI

// By Therese Lockemy, MBA // Healthcare marketing executives and CRM experts, including leaders from Emory Healthcare, Banner Health, and Lionshare, reveal operational challenges, data governance requirements, and cross-functional collaboration needed to turn CRM investments into measurable patient engagement and ROI. Read on to discover strategies that separate CRM success from failure.

How Northwell Health Became the Leader in Healthcare Entertainment Marketing

Through a series of mergers and acquisitions, Northwell Health had become New York’s largest health system and now the largest not-for-profit health system in the Northeast. But in a hyper-competitive market with several legacy institutions, it was still an underdog. Discover how Northwell Health grew awareness and patient volume through entertainment marketing.

Turn Data into Demand: Proven Strategies to Drive Net New Patient Growth

Wednesday | July 23, 2025 | 2 p.m. Eastern

Your Presenters:

• Matt King, Senior Consultant, Population Intelligence, Definitive Healthcare
• Reed Smith, Senior Vice President and Chief Consumer Officer, Ardent Health
• Matt Gove, Chief Growth Officer, QuickMD

Moderated by:

• Jane Weber Brubaker, Executive Editor, Plain-English Media

You’ll Learn:

• How to grow net new patients while strengthening retention
• Tactics for identifying high-value audiences and prioritizing outreach
• How segmentation enables more efficient use of marketing spend and higher conversion rates
• Strategies for aligning clinical data with marketing insights to personalize the patient journey
• How to use data and market intelligence to uncover growth opportunities

Register Now  »

FirstHealth of the Carolinas Redesigns Website to Meet Evolving Consumer Expectations

// By Althea Fung // In today’s healthcare landscape, a hospital’s website is its digital front door and often its most powerful marketing tool. Recognizing this, FirstHealth of the Carolinas launched a comprehensive website redesign in 2023. Learn how FirstHealth improved access and experience, increased site traffic, and picked up several industry awards along the way.

Inside the Northwell Health Cinematic Universe

// By Amanda Green // Through a series of mergers and acquisitions, Northwell Health had become New York’s largest health system and now the largest not-for-profit health system in the Northeast. But in a hyper-competitive market with several legacy institutions, it was still an underdog. Discover how Northwell Health grew awareness and patient volume through entertainment marketing.

Collaboration, Consolidation, and Centralization: The Core of UW Medicine and AtlantiCare’s Patient Engagement Success

Collaboration, consolidation, and centralization are key factors in creating a successful enterprise digital front-door strategy. Digital leaders from UW Medicine and AtlantiCare weigh in on how they win. Read on to learn more from our panel of experts about how they work through the challenges of digital transformation to achieve success.