Marketing Campaigns

Patient and Provider Predictive Matching Drives Positive Results for Midwestern Health System

Waddell-Bob-MD-MatchUp

// By Jane Weber Brubaker // Physician relationships can be challenging for both the patient and provider. MD MatchUp offers a solution by matching patients and providers based on personality assessments. This innovative tool helps health systems attract and retain patients, improving patient satisfaction and financial outcomes. Explore how MD MatchUp can enhance the healthcare experience.

Privacy-First Foundation for High-Performance Healthcare Marketing

Privacy-First Foundation for High-Performance Healthcare Marketing

// By Ray Mina // Privacy regulations make healthcare marketing harder. A healthcare privacy platform adds a layer of protection, giving digital marketers access to the analytics tools they need without putting protected health information at risk. Find out how marketers get in hot water with regulators and how to structure your tech stack for HIPAA compliance.

Strategic Repurposing: How to Get the Most Out of Your Content

2a-Andy-Crestodina

Hospitals and healthcare organizations produce an astounding amount of content. Thousands of blog posts, service line pages, emails, social media posts and other collateral probably come out of your department every year. But knowing these stats makes all your efforts and content production worth it: 77 percent of health searches begin online. 95 percent of Read More

9 Pitfalls of Digital Advertising

Jared Johnson

The opportunities of digital advertising are practically limitless, but it takes a disciplined approach to strategy to make the most of it. Who isn’t a fan of digital advertising? Using online channels to reach your target audience is a fundamental part of most marketing programs; it just makes sense given the amount of time consumers Read More

Four Ways to Repurpose Your Content

Leibtag-Ahava

Don’t forget the mountain of content you’ve already created. There’s precious metal in there, just waiting for some polish so it can sparkle once again. // By Ahava Leibtag // Hospitals and healthcare organizations produce an astounding amount of content. Thousands of blog posts, service line pages, emails, social media posts and other collateral probably Read More

Set Your Healthcare Marketing Up for Success in 2024

Needham-Marc-Combinaut-1

2023 was a tough year for healthcare marketers. Budgets were cut, priorities slid in a dozen different directions at once, and tools we’ve used for decades became poisoned chalices locked behind glass by our Security and Compliance teams. 2024 looks like it is going to be a year of recovery: healthier margins, more favorable patient Read More

9 Digital Advertising Pitfalls: Ignore Them at Your Peril

Dan-Dunlop-and-Jared-Johnson

The opportunities of digital advertising are practically limitless, but it takes a disciplined approach to strategy to make the most of it. // By Dan Dunlop and Jared Johnson // Who isn’t a fan of digital advertising? Using online channels to reach your target audience is a fundamental part of most marketing programs; it just Read More

Two Easy Things Healthcare Marketers Can Do to Start 2024 with a Bang

This is the perfect time to turbocharge your marketing efforts, demonstrate success, and give your patients the best possible digital experience. // By Marc Needham // 2023 was a tough year for healthcare marketers. Budgets were cut, priorities slid in a dozen different directions at once, and tools we’ve used for decades became poisoned chalices Read More

An Unfiltered Conversation About AI — With AI Itself

Danny-Fell-Square

Editor’s Note: We’ve done a lot of Q&A’s over the years, but never with AI. Until now. The following interview takes place with a conversational chatbot called Pi, recently released by the company Inflection AI, started by LinkedIn cofounder Reid Hoffman in 2022. Inflection AI is working on a variety of machine learning and generative Read More

My Interview with AI — About AI

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// By Daniel Fell // Editor’s Note: We’ve done a lot of Q&A’s over the years, but never with AI. Until now. The following interview takes place with a conversational chatbot called Pi, recently released by the company Inflection AI, started by LinkedIn cofounder Reid Hoffman in 2022. Inflection AI is working on a variety machine Read More

ChatGPT Prompt Writing: Best Practices to Get the Results You Need

Briscoe-Rosemary-ToTheWeb

There’s no question that ChatGPT possesses power that users are only beginning to understand. Unleashing its potential in your healthcare marketing strategy starts with learning how to craft strong prompts. Writing is one of the most important business functions. And now, any savvy AI user can produce coherent writing with a few keystrokes. But there’s Read More

Mastering the Art of ChatGPT Prompts

Margolin-Wendy

How to write high-performance ChatGPT prompts for healthcare marketing success. // By Wendy Margolin // There’s no question that ChatGPT possesses power that users are only beginning to understand. Unleashing its potential in your healthcare marketing strategy starts with learning how to craft strong prompts. Writing is one of the most important business functions. And Read More

How to Maximize Clinic Capacity by Leveraging CRM

HonorHealth logo

“What does deep-sea fishing have in common with CRM?” asks Craig Kartchner, AVP of marketing and customer experience at HonorHealth. In a new article, he explores the unexpected parallels between the two and discusses how healthcare marketers can leverage CRM to maximize clinic capacity. He describes the scenario like this: “Years ago, a friend of Read More

How to Create a Boatload of Clinic Capacity — and Quickly Fill It

Craig Kartchner

// By Craig Kartchner // What does deep-sea fishing have in common with CRM? To be successful, both require real-time information and open lines of communication. Years ago, a friend of a friend shocked everyone in his circle when he quit his corporate job and decided to become a helicopter pilot. He eventually landed a Read More

Northern Light Health Tackles Loneliness with ‘How Are You?’ Campaign

Althea Fung

// By Althea Fung // Loneliness is an epidemic worsened by the pandemic. It hits some age groups harder than others. A campaign designed to help people assess their level of loneliness is helping people connect with one another and the care they need. If you’ve been feeling lonely lately, you’re not alone. Unfortunately, loneliness Read More

Where Healthcare CRM Is Headed in 2023 and Beyond

Seth Kaplan

// By Jared Johnson // As CRM has matured, expectations have changed. Digital leaders at HonorHealth discuss the challenges and opportunities, and the importance of close collaboration between strategy and operations to help internal clients achieve success. Marketers at hospitals and health systems have spent the better part of a decade building the business case Read More

Leveraging Data Analytics to Prove the Value of Your Healthcare Marketing

Why travel by horse and buggy when you can drive a Tesla? That’s the metaphor used by three presenters at a recent conference to explain how MedStar Health went from the dark ages of measurement to a souped-up analytics platform that enables insightful, actionable, and easy-to-understand reporting. Ben Waxman, president of Tessellati, LLC, jokes that Read More

MedStar Health Supercharges Its Data and Analytics Capabilities

Ben Waxman

// By Jane Weber Brubaker // Do your marketing dollars drive results for your organization? Without the right analytics tools, it’s hard to know — or prove. Why travel by horse and buggy when you can drive a Tesla? That’s the metaphor three presenters at SHSMD Connections 2022 — the annual conference of the Society Read More

Leverage Your CRM Capabilities to Close Care Gaps and Humanize Healthcare

Yahav-Lara-Griffin-Health

In a post-COVID healthcare industry, how do you better communicate with patients in a way that both closes patient care gaps and improves your healthcare delivery? For one health system, the answer may lie in leveraging your organization’s CRM capabilities. When you put a stake in the ground in a big and high-profile way, everything Read More