Optimized Healthcare Marketing: A Fully Integrated and Transparent Funnel
“I’ve been a healthcare marketer for what seems like a very long time (20 years), with a big chunk of that at Scripps Health in San Diego,” writes Marc Needham, chief growth officer for Combinaut. “Over that very long period, I’ve seen lots of seemingly impossible problems vanish and other problems that seemed easily remedied prove to be more tenacious.”
In a new article, Needham reflects on the challenges he’s faced over his decades-long career as a healthcare marketer and the triumphs he’s achieved through optimized healthcare marketing.
“One of my favorite parts of going to conferences,” he writes, “is the random conversations with other healthcare marketers over dinner or wandering the exhibitor halls. Our conversations often involve a little bit of drilling to find common interests…. The topics we rattle off are typically healthcare marketing headaches. ‘Oh, your CRM vendor closed their doors, too?’ or ‘Have you managed to get direct access to EMR data yet?’
“So many long-term friendships blossom from those moments of shared pain.
“And with healthcare marketing sitting at the junction of referral growth goals, tight operating budgets, patient expectations, and systems with isolated inaccessible pools of data, there is always plenty of pain to go around and lots to talk about.”
Read our new article to discover how Needham found solutions to some of the problems that have vexed the healthcare industry for years and learn how a fully integrated and transparent funnel allows you to focus your healthcare marketing efforts where they’re going to really make a difference.
Specifically, you’ll learn:
- The strategic methods Needham has developed to optimize healthcare marketing data and measure campaign effectiveness
- What he considers the “holiest of holy grails” for healthcare marketing and how his organization discovered the missing piece
- How Needham’s efforts led to a 140 percent increase in scheduled online appointments at his organization.
Read the full article here: Bright Lights, Big Data: Building a Platform for Optimized Healthcare Marketing