Perficient Acquires MedTouch: What It Means for Healthcare Providers
Ask the Expert, with Paul Griffiths, General Manager, Digital Health Solutions, Perficient
// By Jared Johnson //
On January 6, Perficient, a leading digital transformation consulting firm serving Global 2000 and other large enterprise customers, announced the acquisition of MedTouch, an award-winning, digital healthcare marketing and technology consultancy. Paul Griffiths, former chairman and CEO of MedTouch, has joined Perficient as general manager of the new Digital Health Solutions business unit.
Paul recently spoke with us about how the acquisition benefits both parties and their clients, what it says about the MarTech industry, and what it means for healthcare providers.
eHST: What can you tell us about Perficient’s acquisition of MedTouch?
PG: MedTouch had been an independent company for 16 years, and we had hit a size where we wanted to grow and scale to do more for our clients. Healthcare marketing departments used to be a little off on their own, but over the past two to three years we’ve seen the rise of the importance of marketing groups within larger leadership teams at healthcare providers. That meant there was an opportunity for MedTouch to start talking about bigger, more visionary integration.
One of the key benefits of the new structure is access to resources from Perficient’s other business units. There are technology business units for Sitecore, Adobe, and Salesforce, for instance. There are also digital marketing, creative, healthcare strategy, and data informatics teams we can draw from. This dramatically changes our ability to develop solutions for more clients’ needs.
We have always been interested in having conversations about full integration of marketing, operations, and technology. Previously we couldn’t deliver on all of that because of our size, and now we can as part of a 3,700-person company.