Jared Johnson

Jared Johnson

Ultera Digital
21118 N 98th Ln
Peoria, AZ 85382

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Jared Johnson builds innovative healthcare brands through digital strategy and engaging content that turns heads. Onalytica listed him as a #DigitalHealth Top 100 Influencer, and his peers nominated him to the #HIT100 list of health IT social media influencers twice. He is a rapping keynote speaker, prolific content creator, host of the Healthcare Rap podcast, and author of Connect the Docs: Put Digital Health Into Practice.

Jared has contributed his expertise to the articles listed below.

Survey: Healthcare Mobile Traffic Now Exceeding Desktop Traffic

Michael Schneider, executive vice president and co-founder, Greystone.Net

“Digital marketing in healthcare is in the midst of an evolution, with some revealing trends, including a mixed view of customer relationship management (CRM) and emerging technologies, according to the 4th Annual State of Digital Marketing for Hospitals report,” writes Jared Johnson, eHST board member and host of the Healthcare Rap podcast. The report, administered Read More

SEO and Digitization Trends for Hospitals and Health Systems

Scott Mowery, senior director of digital operations, Cleveland Clinic

Ask the Experts: A Deep Dive with Panelists from Three Top Medical Facilities // By Jared Johnson // In March, BrightEdge hosted a webinar panel discussion about current trends in healthcare SEO and digitization with marketers representing three of the top medical facilities in the world: Scott Mowery, senior director of digital operations at Cleveland Clinic; Read More

Survey Highlights Healthcare Digital Marketing’s Growth, Challenges

Jared Johnson

// By Jared Johnson // Digital marketing in healthcare is in the midst of an evolution, with some revealing trends, including a mixed view of customer relationship management (CRM) and emerging technologies, according to the 4th Annual State of Digital Marketing for Hospitals report. The report, administered by Greystone.Net and Klein & Partners, highlights responses Read More

How Do Healthcare Organizations Go Beyond Minimum Requirements to Make Digital Experiences Welcoming to People of All Abilities?

Ask the Expert with Simon Dermer, Managing Director, eSSENTIAL Accessibility // By Jared Johnson // Healthcare organizations that invest in their patients with disabilities reap significant rewards. They enjoy loyalty and high patient satisfaction from the largest minority group in the world. But doing so requires going beyond the minimum requirements for website accessibility. It Read More

Podcast Picks

Jane Weber Brubaker

// By Jane Weber Brubaker // What is it about podcasts that makes the good ones so fun to listen to? Here’s what I think: It’s the same reason you wind up sitting in your parked car, having arrived at your destination, so you can hear the end of a great story on NPR. It’s Read More

Healthcare Marketing Analytics: 6 Things We Learned with Our New Data Scientist

Jared Johnson, manager, digital marketing services at Phoenix Children’s Hospital

// By Jared Johnson // Data-driven marketing is the holy grail in today’s environment of accountability. To get there, many organizations are investing in data scientists. Phoenix Children’s Hospital is one of them. In this article, Jared Johnson, manager of marketing technology and analytics at Phoenix Children’s, shares his experience from Year One of having Read More

What the Middle School Science Fair Can Teach Marketers

Jared Johnson

// By Jared Johnson // When a child wins the 6th-grade science fair, no one tells her, “Congrats! You’re going to make a great marketer one day!” But maybe we should. The days of science and liberal arts being at opposite ends of the career spectrum are fading away, replaced with a call for curious Read More

Case Study: Live Streaming of Surgery on Periscope Raises Awareness

It took an Olympic swimmer, Rio bronze medalist Cody Miller, to raise public awareness of pectus excavatum: a chest wall deformity characterized by a caved-in appearance. The condition can cause compression of the heart and lungs. Pectus excavatum can be corrected through a surgical procedure known as the Nuss procedure. Jackie Hurley is Surgical Coordinator for Read More