Digital Marketing, Communications and Strategy for Healthcare Leaders

Academic Medical Centers

Strategic Web Consolidation: How Michigan Medicine Streamlined Its Digital Presence

May 8, 2024

In a time when digital presence is paramount, many healthcare organizations may face the challenge of maintaining a cohesive online identity. At Michigan Medicine, the academic medical center of the University of Michigan, departments across the medical school, research facilities, and health centers developed independent websites to communicate externally. But without a centralized governance structure, Read More

Navigating the Minefield of Academic Medical Center Digital Transformations

May 6, 2024

// By Allison Minutillo // Digital transformations can unite siloed departments and ignite organizational change. AMCs are places where the quest for knowledge intertwines seamlessly with the commitment to healing. At the heart of every Academic Medical Center (AMC) beats a rhythm of innovation and progress. Now, overlay a complex digital ecosystem, where innovation is Read More

Digital Transformation of Michigan Medicine Through Strategic Web Consolidation

April 29, 2024

// By Althea Fung // Learn how Michigan Medicine consolidated 300 individual websites down to four, unifying its brand identity and giving site visitors a better experience. In a time when digital presence is paramount, many healthcare organizations may face the challenge of maintaining a cohesive online identity. At Michigan Medicine, the academic medical center Read More

Winning Strategies for Digital Physician Engagement

March 22, 2024

Six award-winning health systems from across the country set the standard for digital physician engagement. // By Susan Dubuque // A few years ago, due mainly to regulatory considerations, physician engagement meant celebrating Doctors’ Day, and physician practices operated entirely separately from hospitals. Today, things are different. Employed physicians, advances in digital technology, competitive pressures, Read More

MU Health Care Elevates Content with Strategic Storytelling

January 24, 2024

What if you had to reach only one audience with your hospital content? Your communications would be more targeted and powerful. You’d know your audience better and deliver content they’re more likely to read. That’s exactly what the team at MU Health Care in Columbia, Missouri, does with its “Live Healthy” blog and related wellness Read More

Strategic Storytelling: Unleashing the Power of Clever Content to Elevate Hospital Marketing Communications

January 8, 2024

One smaller academic hospital shares how it delivers content its target demographic craves. // By Wendy Margolin // What if you had to reach only one audience with your hospital content? Your communications would be more targeted and powerful. You’d know your audience better and deliver content they’re more likely to read. That’s exactly what Read More

UCLA Health Wins Prestigious Mark Gothberg Award

March 23, 2022

UCLA Health was one of three healthcare systems that received the prestigious Mark Gothberg eHealthcare Organizational Commitment Award at the 22nd Annual eHealthcare Leadership Awards held at HCIC in Las Vegas on November 4, 2021. This award is the highest honor conferred by eHealthcare Leadership Awards, with entries evaluated on an organization’s overall digital approach Read More

UCLA Health One of Three Health Systems to Receive Top Award at 22nd Annual eHealthcare Leadership Awards Ceremony

March 9, 2022

// By Marlene Kurban // As the pandemic surged in Southern California in 2020, leaders at UCLA Health posed the question, “What if we could turn digital products and tools that we were merely piloting into full-blown digital experiences?” UCLA Health was one of three healthcare systems that received the prestigious Mark Gothberg eHealthcare Organizational Read More