AI in healthcare marketing is still in its early innings, but Matt Cyr believes the real impact is just around the corner. In this insightful interview, Cyr shares how forward-thinking teams are already seeing faster content creation, tighter brand consistency, and quicker market research, even if ROI metrics are still catching up.
// By Jared Johnson // AI in healthcare marketing is still in its early innings, but Matt Cyr believes the real impact is just around the corner. In this insightful interview, Cyr shares how forward-thinking teams are already seeing faster content creation, tighter brand consistency, and quicker market research, even if ROI metrics are still catching up.
Healthcare providers constantly seek ways to improve the patient experience, but in many cases the most valuable insights are hidden in plain sight. Press Ganey has made a major investment in AI and NLP to help its clients better understand patient needs. Here, we look at how deeper insights lead to change.
// By Althea Fung // Healthcare providers constantly seek ways to improve the patient experience, but in many cases the most valuable insights are hidden in plain sight. Press Ganey has made a major investment in AI and NLP to help its clients better understand patient needs. Here, we look at how deeper insights lead to change.