Awards

Bringing Diversity, Equity, and Inclusion to Life in Today’s Healthcare Environment

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// By Susan Dubuque // The COVID-19 pandemic highlighted health disparities in the U.S., which disproportionately affected vulnerable and underserved communities. This article will present examples of DEI in action through three award-winning entries in the Best Digital Leadership in Health Diversity, Equity, and Inclusion category from the 2023 eHealthcare Leadership Awards.

Inside Stanford Children’s Innovative Digital Strategy to Enhance Patient Experience

Stanford Medicine Children

Stanford Medicine Children’s Health award-winning Web Services digital team takes its patient-first philosophy to heart, developing cutting-edge tools and digital solutions for access, convenience, communication, education, and even a little fun along the way. Learn how Stanford Medicine Children’s Health deploys innovative digital technology to enhance patient experience.

Welcoming Patients Through the Digital Front Door

Panelist Phase2 MEMBER Webinar

// By Susan Dubuque // The term “digital front door” (DFD) first emerged in the mid-2010s and has become a central concept in the healthcare landscape. During the 2023 eHealthcare Leadership Awards, the judges presented 15 awards in the Best Digital Front Door category. Discover how award-winning organizations enhance patient access, engagement, and experience.

Connected Care: Elevating Patient Experience with Innovative Digital Solutions

Headshot - Kishore-Reddipeta-Stanford

// By Susan Dubuque // Stanford Medicine Children’s Health award-winning Web Services digital team takes its patient-first philosophy to heart, developing cutting-edge tools and digital solutions for access, convenience, communication, education, and even a little fun along the way. Learn how Stanford Medicine Children’s Health deploys innovative digital technology to enhance patient experience.

Celebrate Excellence and Innovation in Healthcare at HCIC 2024

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HCIC is where leaders in our industry gather to share best practices and reveal what’s next in the ever-changing digital healthcare landscape. Join us in Austin, Texas, November 10-13 for this educational and networking extravaganza. Read on for a snapshot of what’s in store for you if you attend this year’s conference.

25 Years of Celebrating Excellence in Digital Healthcare Strategy

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// By Susan Dubuque // As we celebrate the 25th anniversary of the eHealthcare Leadership Awards, it is fitting to reflect on the evolution of the awards program and the parallel advancements in our industry. We look back from various perspectives, including organizers, sponsors, judges, and winners. The 2024 awards ceremony is at HCIC on November 10.

HCIC 2024: Transformation in Action

Susan Dubuque black and white headshot

// By Susan Dubuque // HCIC is where leaders in our industry gather to share best practices and reveal what’s next in the ever-changing digital healthcare landscape. Join us in Austin, Texas, November 10-13 for this educational and networking extravaganza. Read on for a snapshot of what’s in store for you if you attend this year’s conference.

St. Peter’s Multi-Level Strategy to Boost Recruitment and Retention

Headshot - Timothy-George-Saint-Peter

The eHealthcare Leadership Awards introduced a new category in 2023 to address healthcare workforce shortages. Eight winners were selected, including St. Peter’s Healthcare System, which used a twofold strategy to promote hard-to-fill jobs and support recruitment initiatives through marketing and HR collaboration. Discover St. Peter’s tactics and enhance your organization’s hiring practices.

Discover How Leading Health Systems Use Integrated Marketing to Grow Service Lines

Integrated campaigns can play a significant role in product line marketing by unifying messaging and enhancing brand consistency and visibility. This approach helps reach diverse target audiences and engage with consumers at multiple touchpoints. Discover how UChicago Medicine, University of Michigan Health-Sparrow, and Siteman Cancer Center develop successful integrated marketing campaigns.

Winning Digital Strategies to Boost Employee Recruitment and Retention

// By Susan Dubuque // The eHealthcare Leadership Awards introduced a new category in 2023 to address healthcare workforce shortages. Eight winners were selected, including St. Peter’s Healthcare System, which used a twofold strategy to promote hard-to-fill jobs and support recruitment initiatives through marketing and HR collaboration. Discover St. Peter’s tactics and enhance your organization’s hiring practices.

Award-Winning Integrated Marketing Campaigns to Support Product Line Marketing: Part 2

Heashot-Gerry-Okeefe-UChicago-Medicine

// By Susan Dubuque // Integrated campaigns can play a significant role in product line marketing by unifying messaging and enhancing brand consistency and visibility. This approach helps reach diverse target audiences and engage with consumers at multiple touchpoints. Discover how UChicago Medicine, University of Michigan Health-Sparrow, and Siteman Cancer Center develop successful integrated marketing campaigns.

From Brand Building to $600 Million Fundraising: How Top Health Systems Master Integrated Marketing

Headshot-James-Lowe-Intermountain

Integrated marketing campaigns are a foundational tool in any healthcare marketing department. They deliver cohesive, impactful messages that resonate with diverse audiences, drive patient engagement, and ultimately improve health outcomes. Discover how award-winning healthcare systems plan and execute successful integrated marketing campaigns to build their brands and support development.

What It Takes to Be Named Among the Best Integrated Marketing Campaigns: Part 1

Jeff Bean headshot

// By Susan Dubuque // Integrated marketing campaigns are a foundational tool in any healthcare marketing department. They deliver cohesive, impactful messages that resonate with diverse audiences, drive patient engagement, and ultimately improve health outcomes. Discover how award-winning healthcare systems plan and execute successful integrated marketing campaigns to build their brands and support development.

Discover Award-Winning Digital Strategies to Improve Patient Experience

Piedmont Healthcare logo

eHealthcare Leadership Awards provides a valuable opportunity to see what leading healthcare systems across the country do so you can adapt and apply these best practices in your organization. Discover how award-winning healthcare organizations demonstrate best practices in digital strategies to improve the patient experience.

The 2024 eHealthcare Leadership Awards Are Open—Submit Your Entries Today!

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This year marks the silver anniversary of the eHealthcare Leadership Awards. Join us as we celebrate 25 years of industry innovation and honor your accomplishments from the past year. The Call for Entries is officially open! The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives, highlighting the role of digital communications in achieving Read More

25 Years of Celebrating Excellence: eHealthcare Leadership Awards Are Open

25th annual ehla-logo

// By Susan Dubuque // This year marks the silver anniversary of the eHealthcare Leadership Awards. Join us as we celebrate 25 years of industry innovation and honor your accomplishments from the past year. The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives. The Call for Entries is officially open!

Winning Strategies for Digital Physician Engagement

Hackensack Meridian Health logo

// By Susan Dubuque // Physician engagement is a core strategy for healthcare organizations, used to boost referrals, build brand loyalty, support recruitment and retention, and enhance marketing efforts. Advances in technology offer new and exciting opportunities to target and engage with physicians. Discover how leading healthcare systems demonstrate innovative ways to engage physicians through digital channels.

How Digital Innovation is Transforming Patient Care at Stanford Medicine Children’s Health

Kishore Reddipeta-Stanford Medicine Children

The web and mobile transformation initiatives at Stanford Medicine Children’s Health focus on enhancing the experience for patients and families by providing digital tools at every touchpoint throughout their care. Stanford Medicine Children’s Health was one of four health-related organizations to receive the Mark Gothberg eHealthcare Organizational Commitment Award at the 23rd Annual eHealthcare Leadership Read More

Call for Entries for the 2023 eHealthcare Leadership Awards Now Open

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// By Susan Dubuque // We’re pleased to announce that the 2023 eHealthcare Leadership Awards Call for Entries is officially open! It’s time to review all the great things you’ve accomplished and prepare to receive the recognition you deserve. Throughout the pandemic, digital tools and tactics saved the day — allowing organizations to maintain productivity by Read More